ENTERTAINMENT NEWS & ANALYSIS

MEDIA
Sport magazine turns 10: editor talks about challenges and favourite covers
BRANDS
Google to give away VR sets with NME
AGENCY
In pictures: Celebration time at the New Thinking Awards 2016
BRANDS
A history of Snap(chat) as it turns five

A history of Snap(chat) as it turns five

MEDIA
Netmums launches new ad formats in mobile-first refresh
MEDIA
Daily Mail owner to triple cost cutting to £50m amid ad revenue slump
MEDIA
Brits at Guardian US given poorer employment terms
BRANDS
Spotify said to be in talks to buy SoundCloud
AGENCY
Freeview changes direction with £15m ad campaign
BRANDS
Industry calls for verification scheme for digital media after Facebook controversy
MEDIA
Time to bring common sense metrics to Facebook and VoD ad views
BRANDS
Piers Morgan wants to 'Make America Great Again' in Paddy Power ad
AGENCY
From creative to director: Andy McLeod reflects on Rattling Stick's birthday
BRANDS
Apple Music's James Corden spot proves the brand can't help but make watchable ads
AGENCY
Movers and shakers: Saatchi & Saatchi, Domino's, Group M, Maxus and more
MEDIA
My Media Week: Abby Carvosso, Bauer Advertising
Omnicom shuts M2M in UK after account losses
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1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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