FMCG NEWS & ANALYSIS

AGENCY
How brands pass their three-second audition on mobile
BRANDS
P&G European marketing chief: one day all advertising will be as good as 'Like a girl'
AGENCY
Sony launches 4,000 colour-filled balloons in new Bravia campaign
BRANDS
Unilever consolidates local and global marketing units

Unilever consolidates local and global marketing units

AGENCY
Coty picks Publicis Media to take on beauty brands bought from P&G
BRANDS
Grab goes for blood in new ad in Indonesia (Warning: Disturbing images)
BRANDS
Brand loyalists have nothing to teach you
BRANDS
BMW, Nikon and General Electric invest in 3D printing firm Carbon
BRANDS
P&G hires Mondelez European media director

P&G hires Mondelez European media director

BRANDS
Durex trolls AirPods in China

Durex trolls AirPods in China

AGENCY
Mother and AMV BBDO top Consumer Durable & Furniture shortlist in Campaign Big Awards
BRANDS
Roisin Donnelly's successor to do things differently at P&G
AGENCY
Pick of the week: L'Oréal Paris "#YoursTruly" by McCann London
BRANDS
Welcome to the trust economy

Welcome to the trust economy

BRANDS
Marketing opportunities abound at both ends of life
BRANDS
Pro-social branding: Why Unilever has got it right
Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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