RETAIL & FASHION NEWS & ANALYSIS

BRANDS
Sainsbury's rolls out one-hour delivery by bike in inner London
BRANDS
Apple defies naysayers as UK's 'coolest' brand
BRANDS
BHS relaunches as online retailer
BRANDS
Iceland v Iceland: country may sue supermarket over use of name
AGENCY
How Sunshine creatives planted guerrilla ads in Tesco
AGENCY
How brands pass their three-second audition on mobile
BRANDS
Dorset shop rapped by ASA over 'racist' golliwog newspaper ad
BRANDS
Tesco enjoys best sales trend in two years as booze and BBQs drive summer spending
BRANDS
Brand loyalists have nothing to teach you
BRANDS
John Lewis and Waitrose profits slip as Morrisons recovers

John Lewis and Waitrose profits slip as Morrisons recovers

BRANDS
Tesco partners Hoberman for innovation initiative
BRANDS
Etsy launches first global campaign celebrating individuality
MEDIA
Watch: Tour Marie Claire's new beauty shop Fabled
AGENCY
Movers and shakers: Audi, Facebook, BBH, Mother, Marketing Society, M&S, Waitrose and more
BRANDS
What retail brand Tiger teaches marketers
BRANDS
M&S multichannel chief Laura Wade-Gery departs

M&S multichannel chief Laura Wade-Gery departs

Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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