TECH NEWS & ANALYSIS

BRANDS
Disney vs Google: What would the future hold for Twitter?

Disney vs Google: What would the future hold for Twitter?

BRANDS
Channel 4 creates fake product recall and Facebook bot to promote Humans
BRANDS
Facebook video metrics blunder shows digital must learn from TV
BRANDS
Facebook's Carolyn Everson sorry over video ad controversy
MEDIA
Disney said to be considering Twitter takeover bid
BRANDS
Apple defies naysayers as UK's 'coolest' brand
BRANDS
Snapchat rebrands to Snap Inc
BRANDS
From VR to mobile, merging creativity and tech is a game of risk
MEDIA
YouTube tells ad industry it generates nearly double searches per impression than TV
BRANDS
Jon Ronson: Twitter 'doesn't give a shit' about what happens on its platform
BRANDS
Watch: how brands can use the Amazon Echo
MEDIA
Facebook has been miscalculating video viewing time
AGENCY
How brands pass their three-second audition on mobile
MEDIA
Instagram hits half a million active monthly advertisers
AGENCY
Grey recruits AMV BBDO's Gregory Roekens to lead tech
BRANDS
Dmexco 2016: revenge, rivalry and virtual reality

Dmexco 2016: revenge, rivalry and virtual reality

Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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