TECH NEWS & ANALYSIS

BRANDS
Jon Ronson: Twitter 'doesn't give a shit' about what happens on its platform
BRANDS
Watch: how brands can use the Amazon Echo
MEDIA
Facebook has been miscalculating video viewing time
AGENCY
How brands pass their three-second audition on mobile
MEDIA
Instagram hits half a million active monthly advertisers
AGENCY
Grey recruits AMV BBDO's Gregory Roekens to lead tech
BRANDS
Dmexco 2016: revenge, rivalry and virtual reality

Dmexco 2016: revenge, rivalry and virtual reality

BRANDS
Apple eyes McLaren takeover talks
BRANDS
Snapchat might be the new kid on the block but it's not all about video

Snapchat might be the new kid on the block but it's not all about video

BRANDS
Google launches messaging app with chatbot
AGENCY
ISBA pushes transparency mission with new guide to programmatic advertising
BRANDS
Twitter stops counting photos and quotes in 140-character limit
AGENCY
Planning media - what a kerfuffle

Planning media - what a kerfuffle

BRANDS
James Corden fails to impress Apple in comic ad for music service
MEDIA
Yes, you can teach someone how to be a YouTuber

Yes, you can teach someone how to be a YouTuber

AGENCY
Jeremy Clarkson launches Amazon drones in new Fire Stick TV ad
Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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