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AGENCY
BMW UK set to end relationship with Vizeum

BMW UK set to end relationship with Vizeum

Vizeum is set to lose the £20m BMW UK media business, ending a 16-year relationship.

BRAND NEWS & ANALYSIS

BRANDS
Pornhub offers money to help women get into science and tech careers
AGENCY
Hollywood has awoken to female representation: when will adland follow?

Hollywood has awoken to female representation: when will adland follow?

BRANDS
Domino's promotes marketing chief Simon Wallis to chief operating officer
AGENCY
NatWest aims for 'bold steps' to win trust in brand campaign
BRANDS
BHS relaunches as online retailer
BRANDS
Snapchat rebrands to Snap Inc
BRANDS
Made.com makes space for 'Generation Squeeze' in new era of urban living
AGENCY
Learn to like your target audience
BRANDS
Brexit versus global thinking: the new internationalism in marketing
BRANDS
From VR to mobile, merging creativity and tech is a game of risk
BRANDS
Yahoo confirms 500 million user accounts were hacked
BRANDS
Jon Ronson: Twitter 'doesn't give a shit' about what happens on its platform
BRANDS
International Meownetary Fund: Tube cat posters are going global
BRANDS
Iceland v Iceland: country may sue supermarket over use of name
BRANDS
Watch: how brands can use the Amazon Echo
AGENCY
Wins this week: The Guardian, Coty, Honda
BRANDS
Campaign Viral Chart: Audi's depressed T-Rex is most shared ad of the week
AGENCY
Wrangler ad's focus on women's bums sparks 'false feminism' criticism
BRANDS
Audi and Airbnb create a modern-day western for families and millenials
BRANDS
'The real driver should be customers', says Standard Life's Paris
BRANDS
How marketers can find the perfect blend of efficiency and effectiveness

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THOUGHT LEADERS

BRANDS
Snapchat might be the new kid on the block but it's not all about video

Snapchat might be the new kid on the block but it's ...

BRANDS
Brand loyalists have nothing to teach you

Brand loyalists have nothing to teach you

AGENCY
Reframing beauty from seduction to weaponry

Reframing beauty from seduction to weaponry

BRANDS
Lessons from Mario: How to create successful brand characters
BRANDS
Are millennials special? What the data tells us
BRANDS
Welcome to the age of the open-source executive
Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

THE WORK

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