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Tesco's F&F to take over 15 ITV ad breaks with Davina McCall exercise films

F&F, Tesco's clothing range, is taking over ITV daytime ad-breaks next week with exercise videos fronted by new brand spokeswoman...

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The power of the butterfly effect

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It's time to transform how we measure media

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Get ready for the era of mixed reality

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1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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How to go the extra mile to attract top talent

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Why team GB needs a digital out-of-home partner

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The Thinkboxes: March/April 2017

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Context creates cultural moments

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Trust matters more than ever

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A lasting legacy in a changing landscape