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Creativity buys little without investment

Creativity buys little without investment

The research shows that award-winning campaigns not backed by sufficient media spend will fail to be truly effective, writes Peter...

BRAND NEWS & ANALYSIS

BRANDS
Instagram influencer platform Tailify relocates to UK
BRANDS
Marketers' misuse of data 'worrying', says privacy group
BRANDS
The story behind Norwegian's 'Brad is single' ad

The story behind Norwegian's 'Brad is single' ad

BRANDS
Spotify said to be in talks to buy SoundCloud
BRANDS
Amazon, Google, Facebook, IBM and Microsoft form alliance on AI
AGENCY
Freeview changes direction with £15m ad campaign
BRANDS
Nikon puts co-creation at heart of marketing strategy
BRANDS
Don't use Facebook Live to 'tick box', brands warned
BRANDS
Data turns Amazon into a $1bn advertising business
BRANDS
Unilever plots in-house branded content division
AGENCY
Nokia licensee in hunt for ad agency
BRANDS
Industry calls for verification scheme for digital media after Facebook controversy
AGENCY
Marketing New Thinking Awards 2016: the full results
AGENCY
Marketing New Thinking Awards 2016: the winners' gallery
BRANDS
We need new thinking to battle the ad-blockers
BRANDS
Piers Morgan wants to 'Make America Great Again' in Paddy Power ad
AGENCY
Estée Lauder drops M2M for Manning Gottlieb OMD
BRANDS
One in four people 'actively ignoring' brands on social media
AGENCY
Campaign and PRWeek launch Brand Film Festival London to showcase brand storytelling
AGENCY
The seven steps to creating a culture of effectiveness

The seven steps to creating a culture of effectiveness

BRANDS
Apple Music's James Corden spot proves the brand can't help but make watchable ads

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THOUGHT LEADERS

Omnicom shuts M2M in UK after account losses
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1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

THE WORK

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AGENCY

Promoted

Job description: Web developer

MEDIA

The Digital Cinema Media Awards 2016

MEDIA

Be useful, be entertaining: native advertising's golden rules

BRANDS

Thinkboxes winner July/August 2016: Channel 4 ...

AGENCY

Spotify, P&G and BBC on the programmatic future

MEDIA

How Sky makes the many faces of content count