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Estée Lauder drops M2M for Manning Gottlieb OMD

Estée Lauder drops M2M for Manning Gottlieb OMD

Estée Lauder has moved its media buying account from M2M to sister agency Manning Gottlieb OMD in the UK, with...

BRAND NEWS & ANALYSIS

BRANDS
Apple Music's James Corden spot proves the brand can't help but make watchable ads
AGENCY
Movers and shakers: Saatchi & Saatchi, Domino's, Group M, Maxus and more
BRANDS
Carlsberg falls foul of ad watchdog after taking booze to a building site
BRANDS
Council's poster campaign banned for offensive depiction of beggars
BRANDS
Disney vs Google: What would the future hold for Twitter?

Disney vs Google: What would the future hold for Twitter?

BRANDS
Channel 4 creates fake product recall and Facebook bot to promote Humans
BRANDS
Facebook video metrics blunder shows digital must learn from TV
BRANDS
Domino's hires ex-BHS chief marketing officer Tony Holdway
BRANDS
Sainsbury's rolls out one-hour delivery by bike in inner London
BRANDS
Infiniti works to hone its 'entrepreneurial' positioning
AGENCY
IAB cuts list of acceptable online ad formats in latest fightback against ad-blockers
BRANDS
Facebook's Carolyn Everson sorry over video ad controversy
AGENCY
Road safety ad mocked for 'blaming the cyclist' over deaths
BRANDS
Why 'surprise and delight' is tougher than it sounds for marketers
BRANDS
Don't be a casualty of 'tiara syndrome', says Nationwide's CMO
BRANDS
Is branded content an effective marketing tool?
AGENCY
Selling to the selfie generation: how to build brands with retail influence
AGENCY
#WorkthatWorks campaign urges industry to tackle 'motherhood penalty'
BRANDS
Apple defies naysayers as UK's 'coolest' brand
BRANDS
Pornhub offers money to help women get into science and tech careers
AGENCY
Hollywood has awoken to female representation: when will adland follow?

Hollywood has awoken to female representation: when will adland follow?

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THOUGHT LEADERS

AGENCY
Learn to like your target audience

Learn to like your target audience

BRANDS
From VR to mobile, merging creativity and tech is a game of risk
BRANDS
'The real driver should be customers', says Standard Life's Paris
AGENCY
How brands pass their three-second audition on mobile
BRANDS
Snapchat might be the new kid on the block but it's not all about video

Snapchat might be the new kid on the block but it's ...

BRANDS
Brand loyalists have nothing to teach you

Brand loyalists have nothing to teach you

AGENCY
Reframing beauty from seduction to weaponry

Reframing beauty from seduction to weaponry

Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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Spotify, P&G and BBC on the programmatic future

MEDIA

How Sky makes the many faces of content count

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MEDIA
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Five reasons to relocate to Australia

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Recruitment agency in the spotlight: Career Moves Group