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Yahoo confirms 500 million user accounts were hacked

Yahoo confirms 500 million user accounts were hacked

Yahoo has confirmed that personal information from at least 500 million users was stolen in an attack on its accounts...

BRAND NEWS & ANALYSIS

BRANDS
Watch: how brands can use the Amazon Echo
AGENCY
Wins this week: The Guardian, Coty, Honda
BRANDS
Campaign Viral Chart: Audi's depressed T-Rex is most shared ad of the week
AGENCY
Wrangler ad's focus on women's bums sparks 'false feminism' criticism
BRANDS
Audi and Airbnb create a modern-day western for families and millenials
BRANDS
'The real driver should be customers', says Standard Life's Paris
AGENCY
How brands pass their three-second audition on mobile
BRANDS
How marketers can find the perfect blend of efficiency and effectiveness
BRANDS
P&G European marketing chief: one day all advertising will be as good as 'Like a girl'
AGENCY
AOL ad industry interviews aim to inspire next generation of female leaders
BRANDS
Joss Whedon directs anti-Trump ad starring 'shit ton' of Hollywood stars
AGENCY
Sony launches 4,000 colour-filled balloons in new Bravia campaign
BRANDS
Digital Mavericks 2016: The women shaking up digital marketing
AGENCY
Eurostar marketing director poached by Fred & Farid
BRANDS
Unilever consolidates local and global marketing units

Unilever consolidates local and global marketing units

BRANDS
Seat Mii outcry highlights 'outdated' auto marketing
AGENCY
Calls to improve creative standards in ad-blocking war
BRANDS
Dmexco 2016: revenge, rivalry and virtual reality

Dmexco 2016: revenge, rivalry and virtual reality

BRANDS
Apple eyes McLaren takeover talks
BRANDS
Snapchat might be the new kid on the block but it's not all about video

Snapchat might be the new kid on the block but it's not all about video

AGENCY
Fold7 picks up Money.co.uk brief to build challenger brand

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THOUGHT LEADERS

BRANDS
Brand loyalists have nothing to teach you

Brand loyalists have nothing to teach you

AGENCY
Reframing beauty from seduction to weaponry

Reframing beauty from seduction to weaponry

BRANDS
Lessons from Mario: How to create successful brand characters
BRANDS
Are millennials special? What the data tells us
BRANDS
Welcome to the age of the open-source executive
BRANDS
Why did McDonald's YouTube channel fail?

Why did McDonald's YouTube channel fail?

BRANDS
Back your own ideas, says Ladbrokes' marketing chief
Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

THE WORK

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How Sky makes the many faces of content count

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Experiences are the key to brand loyalty

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Five reasons to relocate to Australia

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Recruitment agency in the spotlight: Career Moves Group

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"Don Draper's not taken a back seat - but he has ...