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Disney vs Google: What would the future hold for Twitter?

Disney vs Google: What would the future hold for Twitter?

How would Twitter change if it was bought by Disney or Google, imagines Dimitri Karoullas, social media manager at J...

BRAND NEWS & ANALYSIS

BRANDS
Sainsbury's rolls out one-hour delivery by bike in inner London
BRANDS
Infiniti works to hone its 'entrepreneurial' positioning
AGENCY
IAB cuts list of acceptable online ad formats in latest fightback against ad-blockers
BRANDS
Facebook's Carolyn Everson sorry over video ad controversy
AGENCY
Road safety ad mocked for 'blaming the cyclist' over deaths
BRANDS
Why 'surprise and delight' is tougher than it sounds for marketers
BRANDS
Don't be a casualty of 'tiara syndrome', says Nationwide's CMO
BRANDS
Is branded content an effective marketing tool?
AGENCY
Selling to the selfie generation: how to build brands with retail influence
AGENCY
#WorkthatWorks campaign urges industry to tackle 'motherhood penalty'
BRANDS
Apple defies naysayers as UK's 'coolest' brand
BRANDS
Pornhub offers money to help women get into science and tech careers
AGENCY
Hollywood has awoken to female representation: when will adland follow?

Hollywood has awoken to female representation: when will adland follow?

BRANDS
Domino's promotes marketing chief Simon Wallis to chief operating officer
AGENCY
NatWest aims for 'bold steps' to win trust in brand campaign
BRANDS
BHS relaunches as online retailer
BRANDS
Snapchat rebrands to Snap Inc
AGENCY
Learn to like your target audience
BRANDS
Brexit versus global thinking: the new internationalism in marketing
BRANDS
Made.com makes space for 'Generation Squeeze' in new era of urban living
BRANDS
From VR to mobile, merging creativity and tech is a game of risk

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THOUGHT LEADERS

AGENCY
How brands pass their three-second audition on mobile
BRANDS
Snapchat might be the new kid on the block but it's not all about video

Snapchat might be the new kid on the block but it's ...

BRANDS
Brand loyalists have nothing to teach you

Brand loyalists have nothing to teach you

AGENCY
Reframing beauty from seduction to weaponry

Reframing beauty from seduction to weaponry

BRANDS
Lessons from Mario: How to create successful brand characters
BRANDS
Are millennials special? What the data tells us
Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

THE WORK

PARTNER CONTENT

AGENCY

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Spotify, P&G and BBC on the programmatic future

MEDIA

How Sky makes the many faces of content count

AGENCY

Experiences are the key to brand loyalty

MEDIA

5 future trends in digital-out-of-home ...

MEDIA
AGENCY

Five reasons to relocate to Australia

AGENCY

Recruitment agency in the spotlight: Career Moves Group