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Ikea's UK marketing chief: 'Our role is not to be autocratic'

Ikea's UK marketing chief: 'Our role is not to be autocratic'

Ikea has just closed the doors on The Dining Club, an experiential pop-up that was created to speak to people...

BRAND NEWS & ANALYSIS

BRANDS
The Times pledges to cut through the noise in new TV ad
AGENCY
Wins this week: Western Union, Estée Lauder, Money.co.uk
AGENCY
Campaign Viral Chart: Airbus shows off planes in this week's most shared ad
AGENCY
Molson Coors to talk to agencies over media business
BRANDS
ANA calls for Facebook third party auditing
AGENCY
Creativity buys little without investment

Creativity buys little without investment

BRANDS
Want to reach gamers? Stay out of video games
BRANDS
Google to give away VR sets with NME
AGENCY
In pictures: Celebration time at the New Thinking Awards 2016
BRANDS
A history of Snap(chat) as it turns five

A history of Snap(chat) as it turns five

BRANDS
Instagram influencer platform Tailify relocates to UK
BRANDS
Marketers' misuse of data 'worrying', says privacy group
BRANDS
The story behind Norwegian's 'Brad is single' ad

The story behind Norwegian's 'Brad is single' ad

BRANDS
Spotify said to be in talks to buy SoundCloud
BRANDS
Amazon, Google, Facebook, IBM and Microsoft form alliance on AI
BRANDS
Nikon puts co-creation at heart of marketing strategy
BRANDS
Don't use Facebook Live to 'tick box', brands warned
BRANDS
Data turns Amazon into a $1bn advertising business
BRANDS
Unilever plots in-house branded content division
AGENCY
Nokia licensee in hunt for ad agency
AGENCY
Marketing New Thinking Awards 2016: the winners' gallery

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THOUGHT LEADERS

Omnicom shuts M2M in UK after account losses
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1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

THE WORK

PARTNER CONTENT

MEDIA

Promoted

Ideas with Momentum

AGENCY

Job description: Web developer

AGENCY
MEDIA

The Digital Cinema Media Awards 2016

MEDIA

Be useful, be entertaining: native advertising's golden rules

MEDIA

Your ad is viewable but did anybody see it?

BRANDS

Thinkboxes winner July/August 2016: Channel 4 ...