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Coca-Cola CEO Muhtar Kent to step down

Coca-Cola's chief executive, Muhtar Kent, is stepping down next year and will be replaced by the soft drink giant's operating...

BRAND NEWS & ANALYSIS

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Why brands are creators not destroyers

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Behind the scenes of Starbucks' CEO transition

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1 An oral history of 'Get a Mac,' Part 1

How an excruciating seven-month quest for an idea Steve Jobs didn't hate gave birth to one of the funniest, most effective campaigns in Apple's history, told by the writers, crew and actors who created it 10 years ago.

THE WORK

PARTNER CONTENT

AGENCY

Promoted

When conflict is a good idea

AGENCY

One way to avoid the Einstellung effect

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If you treasure talent, you can have fun at speed

MEDIA

Not advertising but "story-doing" as a force for good

BRANDS

How to build your employer brand

AGENCY

A Dutch view of the European project

AGENCY

Millennials' unpredictability is rewriting the rules of consumerism