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BRANDS
Uber: campaign included partnership with Metro
Emmet McGonagle
Added 1 hour ago

News brands double the effectiveness of social media, says Peter Field

Effectiveness guru Peter Field analysed 182 campaigns as part of research commissioned by Newsworks.

How advertisers and agencies should navigate the hate
Added 2 hours ago
Lawrence Dodds

How advertisers and agencies should navigate the hate

Richard Powell to retire from History of Advertising Trust
Added 22 hours ago
John Tylee

Richard Powell to retire from History of Advertising Trust

BBC Creative ECD on 'not taking our content that seriously'
Added 24 hours ago
Brittaney Kiefer

BBC Creative ECD on 'not taking our content that seriously'

BRAND NEWS & ANALYSIS

AGENCY
Leading US hard seltzer brand White Claw hires first UK media agency

Leading US hard seltzer brand White Claw hires first UK media agency

Added 25 hours ago
Simon Gwynn
BRANDS
Facebook to pay News Corp for content in Australia

Facebook to pay News Corp for content in Australia

Added 26 hours ago
Staff
AGENCY
New-business appointments fell two-fifths in 2020

New-business appointments fell two-fifths in 2020

Added 28 hours ago
Simon Gwynn
AGENCY
Vaginal dryness treatment brand Replens MD wins £500,000 TfL diversity prize

Vaginal dryness treatment brand Replens MD wins £500,000 TfL diversity prize

Added 43 hours ago
Daniel Farey-Jones
BRANDS
Pressure on brands rising over Tokyo Olympic Games

Pressure on brands rising over Tokyo Olympic Games

Added 43 hours ago
Rahul Sachitanand
BRANDS
Meatless Farm partners with Real Madrid for conversion campaign

Meatless Farm partners with Real Madrid for conversion campaign

March 15, 2021
Fayola Douglas
AGENCY
Mini enlists eight creators to unveil new cars

Mini enlists eight creators to unveil new cars

March 15, 2021
Emmet McGonagle
AGENCY
Nike salutes the strength of pregnant women in new film

Nike salutes the strength of pregnant women in new film

March 15, 2021
Simon Gwynn
AGENCY
Walkers substitutes Lineker in first major campaign by VCCP

Walkers substitutes Lineker in first major campaign by VCCP

March 15, 2021
Maisie McCabe
BRANDS
Sony creates 3D experience for Tate McRae

Sony creates 3D experience for Tate McRae

March 15, 2021
Fayola Douglas
AGENCY
Netflix and Airbnb are daring to bet on brand

Netflix and Airbnb are daring to bet on brand

March 15, 2021
Gideon Spanier
AGENCY
Time to play: how gaming is becoming too big and creative for brands to ignore

Time to play: how gaming is becoming too big and creative for brands to ignore

March 15, 2021
Omar Oakes
AGENCY
Most adlanders would consider pre-vaccine office return

Most adlanders would consider pre-vaccine office return

March 12, 2021
Simon Gwynn
AGENCY
Virgin Atlantic and Holidays launch review after split with AMV

Virgin Atlantic and Holidays launch review after split with AMV

March 12, 2021
Simon Gwynn
BRANDS
Heineken recruits celebs to deliver drinks through home windows in a cherry picker

Heineken recruits celebs to deliver drinks through home windows in a cherry picker

March 12, 2021
Arvind Hickman
AGENCY
Ads of the week: Campaign compiles the top works of this week

Campaign ads of the Week: Maltesers, motherhood and menopause

March 12, 2021
Emmet McGonagle
BRANDS
Inside Bodyform's Pain Museum

Inside Bodyform's Pain Museum

March 12, 2021
Staff
BRANDS
Coca-Cola cites three reasons for 35% adspend plunge in 2020

Coca-Cola cites three reasons for 35% adspend plunge in 2020

March 12, 2021
Gideon Spanier
AGENCY
Campaign podcast: Harry & Meghan, Maltesers and Andy Nairn

Campaign podcast: Harry & Meghan, Maltesers and Andy Nairn

March 11, 2021
Omar Oakes
BRANDS
John Lewis Partnership: brand experienced £517m loss before tax in 2020

John Lewis plans to slash prices ahead of stores opening in April

March 11, 2021
Emmet McGonagle
BRANDS
Emma Springham: CMO currently works at the Post Office

TSB names new CMO

March 11, 2021
Emmet McGonagle
BRANDS
Facebook eyes emerging markets with ad-free Instagram Lite

Facebook eyes emerging markets with ad-free Instagram Lite

March 11, 2021
Jessica Goodfellow
BRANDS
Fast-food giants look to serve up more digital sales

Fast-food giants look to serve up more digital sales

March 11, 2021
Maria Iu
The Knowledge
AGENCY
Which agency is Tetley’s cup of char?

Which agency is Tetley’s cup of char?

March 11, 2021
Simon Gwynn
AGENCY
BBC Creative launches course to improve industry diversity

BBC Creative launches course to improve industry diversity

March 11, 2021
Brittaney Kiefer
AGENCY
Pick of the Week: Bodyform shines spotlight on women’s pain

Pick of the Week: Bodyform shines spotlight on women’s pain

March 11, 2021
Brittaney Kiefer

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LATEST CAMPAIGN VIDEO

CASE STUDIES

AGENCY
Currys PC World found the perfect pitch for young headphone buyers

Currys PC World found the perfect pitch for young headphone buyers

April 07, 2020
Jennifer Small
AGENCY
Old-school art and digital disruption unite for Airbnb's 'Night at the Louvre'

Old-school art and digital disruption unite for Airbnb's 'Night at the Louvre'

January 30, 2020
Ben Bold
BRANDS
Helping the nation fall back in love with Cadbury via 'Mum's birthday'

Helping the nation fall back in love with Cadbury via 'Mum's birthday'

February 26, 2019
Ben Bold
AGENCY
KFC: A very fcking clever campaign

KFC: A very fcking clever campaign

November 21, 2018
Alex Brownsell

PODCASTS

AGENCY
Campaign podcast: Ageism row in adland and marketers open up about Covid struggles

Campaign podcast: Ageism row in adland and marketers open up about Covid struggles

September 10, 2020
Omar Oakes & Ben Londesbrough
BRANDS
Campaign podcast: Bodyform, blue pills and breaking taboos about sex and bodies

Campaign podcast: Bodyform, blue pills and breaking taboos about sex and bodies

August 06, 2020
Brittaney Kiefer & Ben Londesbrough
AGENCY
Campaign podcast: adland bullying – confronting the 'last taboo'

Campaign podcast: adland bullying – confronting the 'last taboo'

July 30, 2020
Jeremy Lee

Our Writers

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Global editor-in-chief

Rachel Barnes

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Gemma Charles

Deputy editor

Omar Oakes

News editor (online)

Nicola Kemp

Trends Editor

Gurjit Degun

News editor (print)

Emily Tan

Technology editor

Simon Gwynn

Reporter

THOUGHT LEADERS

AGENCY
Advertisers, stop trying to make women 'confident'
Sue Higgs
Mar 09,2021

Advertisers, stop trying to make women 'confident'

AGENCY
Paul Feldwick
Paul Feldwick
Mar 09,2021

Paul Feldwick: 'We make ads, not ideas'

BRANDS
Let’s call time on the masculinity of beer
Rowan Chidgey
Mar 08,2021

Let’s call time on the masculinity of beer

BRANDS
The untapped value of experiential thinking
Will Worsdell
Mar 05,2021

The untapped value of experiential thinking

BRANDS
KitKat’s vegan bar shows the dangers of ‘try-hard’ worthy branding
Simon Forster
Mar 04,2021

KitKat’s vegan bar shows the dangers of ‘try-hard’ worthy branding ...

AGENCY
Forget influencers. It’s all about legacy
Ravi Amaratunga Hitchcock
Mar 04,2021

Forget influencers. It’s all about legacy

AGENCY
A view from Dave Trott: What's the goal?
Dave Trott
Mar 04,2021

A view from Dave Trott: What's the goal?

MOST READ
Tony Davidson to depart W&K London after two decades of leadership
March 12, 2021 Brittaney Kiefer

1 Tony Davidson to depart W&K London after two decades of leadersh...

Agency is searching for new creative leaders to replace Davidson and Iain Tait.

A view from Dave Trott: Kill the marketing dept

2 A view from Dave Trott: Kill the marketing dept

Pitch Update: Agencies bricking it as Purplebricks prepares to cut five to two

3 Pitch Update: Agencies bricking it as Purplebricks prepares to c...

Virgin Atlantic and Holidays launch review after split with AMV

4 Virgin Atlantic and Holidays launch review after split with AMV

How can advertising reduce cocaine use?

5 How can advertising reduce cocaine use?

6 Heineken recruits celebs to deliver drinks through home windows ...

7 WPP makes £2.8bn annual loss after Covid hits value of agencies

8 Campaign podcast: Harry & Meghan, Maltesers and Andy Nairn

9 A new breed of agency is taking centre stage

10 Nike salutes the strength of pregnant women in new film

THE WORK

Brita "Get your green on" by Iris
Added 27 minutes ago

Brita "Get your green on" by Iris

Brompton Bicycle "I'm getting on" by Antidote
Added 20 hours ago

Brompton Bicycle "I'm getting on" by Antidote

Replens MD "Sex never gets old" by The Gate
Added 24 hours ago

Replens MD "Sex never gets old" by The Gate

Mini "Launched by" by Anomaly
Added 43 hours ago

Mini "Launched by" by Anomaly

Walkers "When life gives you potatoes, make crisps" by VCCP
Added 47 hours ago

Walkers "When life gives you potatoes, make crisps" by VCCP

PARTNER CONTENT

AGENCY

Promoted

Promoted

Francesca Hernandez
Mar 11,2021

The COVID-19 impact on working mothers

MEDIA

Promoted

Suzanne Bidlake
Mar 05,2021

Laura Jordan-Bambach on TV ads to kickstart 2021

Promoted

Mar 04,2021

The International Media Consumption Report 2021

Promoted

David Yorath and Jay Bhatt
Feb 26,2021

What we’ve learned from the life and death of our co-founder ...

Promoted

John Stern
Feb 26,2021

How to make YouTube work for your brand

Promoted

John Stern
Feb 26,2021

“TV has been the national blanket of warmth”

Promoted

Feb 26,2021

How Braze helped the restaurant delivery brand serve up and scale ...