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Coca-Cola signs first 'virtual athlete' in latest Fifa game
Simon Gwynn
Added 47 hours ago

Coca-Cola signs first 'virtual athlete' in latest Fifa game

Coke is set to release its first ever in-game advertising spot in the forthcoming Fifa 18.

Renault unveils car of the future at Design Junction
September 22, 2017
Georgina Brazier

Renault unveils car of the future at Design Junction

American Airlines: the first brand to use moving geofencing tech
September 22, 2017
Ben Bold

American Airlines and MediaCom debut geofencing in motion ad campaign

Industry reacts: Uber may deserve to lose license but it sends the wrong message about London
September 22, 2017
Emily Tan and Simon Gwynn

Industry reacts: Uber may deserve to lose license but it sends the wrong message about London

BRAND NEWS & ANALYSIS

BRANDS
Tackling the laziness: our collective responsibility to women's sport
September 22, 2017
Polly Barnes

Tackling the laziness: our collective responsibility to women's sport

BRANDS
Uber loses licence in London
September 22, 2017
Ben Bold

Uber loses licence in London

BRANDS
Fifa 18 pits Premier League footballers against YouTube gamers
September 22, 2017
Gurjit Degun

Fifa 18 pits Premier League footballers against YouTube gamers

BRANDS
Facebook bans Friction Free Shaving's #Shoga ad for 'implied nudity'
September 22, 2017
Emily Tan

Facebook bans Friction Free Shaving's #Shoga ad for 'implied nudity'

AGENCY
Famous Five go on a rail adventure in nostalgic GWR campaign
September 22, 2017
Brittaney Kiefer

Famous Five go on a rail adventure in nostalgic GWR campaign

AGENCY
Public Health England: taking a tech-powered approach
September 22, 2017
Gemma Charles

Public Health England reveals new tech-focused marketing strategy

BRANDS
Passions fly on Twitter after Uber hit with London ban
September 22, 2017
Staff

Passions fly on Twitter after Uber hit with London ban

AGENCY
Public Health England: condom usage was last backed by marketing in 2009
September 22, 2017
Gemma Charles

Christmas teen-focused sexual health brief won by Ogilvy

BRANDS
Man Utd's agreement with Adidas contributed to its commercial revenue boost
September 22, 2017
Ben Bold

Man Utd boss expects Facebook and Amazon to enter TV rights mix as sponsors boost revenues

BRANDS
Vice innovation chief: content must help us be the heroes our tribes need
September 22, 2017
Simon Gwynn

Vice innovation chief: content must help us be the heroes our tribes need

AGENCY
Grey wins global Tuborg account after three-way pitch
September 22, 2017
Ben Bold

Grey wins global Tuborg account after three-way pitch

AGENCY
'We used to be dangerous': Nils Leonard and Rosie Arnold on how to transform advertising
September 22, 2017
Claire Beale and Somethin' Else

'We used to be dangerous': Nils Leonard and Rosie Arnold on how to transform advertising

BRANDS
Spotify on how the music platform has become a sophisticated marketing tool for artists
September 22, 2017
Simon Gwynn

Spotify on how the music platform has become a sophisticated marketing tool for artists

AGENCY
Caister Lifeboat Service
September 22, 2017
Ben Bold

Direct Line's drones will be used to rescue people at sea

BRANDS
Airbnb rolls out restaurant bookings to be travel one-stop shop
September 22, 2017
Emily Tan

Airbnb rolls out restaurant bookings to be travel one-stop shop

BRANDS
One you: the Public Health England brand worked with Amazon
September 22, 2017
Gemma Charles

Tech platform wanted by government to help improve nation's health

BRANDS
John Lewis pioneers Facebook's 360 shoppable ad
September 22, 2017
Emily Tan

John Lewis pioneers Facebook's 360 shoppable ad

BRANDS
Five takeaways from Campaign Underground
September 21, 2017
Gurjit Degun

Five takeaways from Campaign Underground

BRANDS
Magnum's brand collaborations in numbers
September 21, 2017
Gurjit Degun

Magnum's brand collaborations in numbers

BRANDS
Cross-brand collaborations: the wishlist
September 21, 2017
Yasmin Arrigo

Cross-brand collaborations: the wishlist

BRANDS
Join forces to amplify your brand's voice
September 21, 2017
Gurjit Degun

Join forces to amplify your brand's voice

BRANDS
Brand partnerships: maintain the momentum
September 21, 2017
Luke D'Arcy

Brand partnerships: maintain the momentum

BRANDS
The Esquire Townhouse at London’s 10-11 Carlton Terrace
September 21, 2017
Ben Bold

Hearst and Dior reunite for return of Esquire Townhouse

AGENCY
Guinness and iD Mobile: spot the difference
September 21, 2017
Staff

Campaign Diary: is the Guinness ad a 'cowboy effort'?

AGENCY
Wacl votes for 'significant change' in its declared mission
September 21, 2017
Kerry Glazer

Wacl votes for 'significant change' in its declared mission

BRANDS
Celebrate the best in brand storytelling: Brand Film Festival London opens for entries
September 21, 2017
John Harrington

Celebrate the best in brand storytelling: Brand Film Festival London opens for entries

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LATEST CAMPAIGN VIDEO

CASE STUDIES

AGENCY
Making Tesco great again
September 20, 2017
Alison Hoad

Making Tesco great again

BRANDS
How Airbnb built its brand by telling the world not to travel
September 18, 2017
Jonathan Mildenhall

How Airbnb built its brand by telling the world not to travel

BRANDS
How the Post Office doubled its social media following and broadcasted their travel money products
July 31, 2017
Emily Tan

How the Post Office doubled its social media following and broadcasted their travel money products

BRANDS
How and why Santander Bank created a user-generated content campaign
June 29, 2017
Emily Tan

How and why Santander Bank created a user-generated content campaign

PODCASTS

AGENCY
John Lewis: shifting away from cry and buy
December 09, 2016
Shona Ghosh

Podcast: the big fat Christmas episode

BRANDS
Adblockalypse a year on
August 30, 2016
Shona Ghosh

Adblockalypse a year on

BRANDS
Storytelling: Pixar and the National Theatre discuss storytelling techniques
July 18, 2016
Shona Ghosh

Podcast: Storytelling tips from Pixar's story chief and the National Theatre

Our Writers

Claire Beale

Global editor-in-chief

Rachel Barnes

UK editor

Gemma Charles

Deputy editor

Omar Oakes

News editor (online)

Nicola Kemp

Trends Editor

Gurjit Degun

News editor (print)

Emily Tan

Technology editor

Simon Gwynn

Reporter

THOUGHT LEADERS

AGENCY
Why we (still) need to talk about neurodiversity (a lot louder)
Ali Hannan
Sep 20,2017

Why we (still) need to talk about neurodiversity (a lot louder) ...

BRANDS
Nissan marketing chief: A successful product launch means leaving no stone unturned
Daniele Schillaci
Sep 20,2017

Nissan marketing chief: A successful product launch means leaving no stone ...

BRANDS
Creating the 3D sports fan
Tom Cowgill
Sep 19,2017

Creating the 3D sports fan

AGENCY
You might not miss Flash, but today's internet wouldn't be here without it
Dino Burbidge
Sep 19,2017

You might not miss Flash, but today's internet wouldn't be here ...

AGENCY
Why face is the future
Tracey Follows
Sep 18,2017

Why face is the future

BRANDS
Swiping for instant gratification: human connection in the 21st century
Monica Majumdar
Sep 15,2017

Swiping for instant gratification: human connection in the 21st century

BRANDS
Why Tom Watson is wrong about gambling brands on football shirts
Ross Arnold
Sep 15,2017

Why Tom Watson is wrong about gambling brands on football shirts ...

MOST READ
TRENDING
Why creative people have lost their way
Share September 18, 2017 David Kolbusz

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

This is the start of a new era for media agencies

2 This is the start of a new era for media agencies

Harrods closes its 124-year-old bank

3 Harrods closes its 124-year-old bank

How Airbnb built its brand by telling the world not to travel

4 How Airbnb built its brand by telling the world not to travel

OMD Worldwide: names Florian Adamski (left) chief executive and Colin Gottlieb chairman

5 OMD Worldwide names Adamski as CEO and Gottlieb as chairman

6 Guinness depicts real-life Los Angeles cowboys in stirring new ad

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7 TBWA\London completes new management trio with Tate as CEO

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8 Fetch strikes back at Uber lawsuit and claims non-payment

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9 Sainsbury's shoots ad entirely with Snapchat Spectacles

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10 Publicis Groupe gives Steve King responsibility for entire UK business

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Share Presented by, Campaign Jobs

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Natalie Graeme, Lucy Jameson and Nils Leonard
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2 Uncommon people: Was Leonard, Jameson and Graeme's disruptive new agency worth the wait?

What the future holds for connected cars in 2017 and beyond
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3 What the future holds for connected cars in 2017 and beyond

Accenture wants to be world's biggest 'experience agency of record'
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4 Accenture wants to be world's biggest 'experience agency of record'

What you need to know about sports marketing in 2017 and beyond
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5 What you need to know about sports marketing in 2017 and beyond

6 Why creative people have lost their way

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7 We need to talk about the Trivago ad

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8 Job description: Campaign manager

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9 Job description: Creative director

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10 Sorrell under pressure to streamline WPP as FMCG clients cut back on marketing

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THE WORK

Ikea "This charges everything" by Acne and Ikea Creative Hub
Share
September 22, 2017

Ikea "This charges everything" by Acne and Ikea Creative Hub

Campaign to End Loneliness "The loneliness project" by BMB

Campaign to End Loneliness "The loneliness project" by BMB

Levi's "Circles" by FCB West

Levi's "Circles" by FCB West

BBC One "The Apprentice trailer" by BBC Creative

BBC One "The Apprentice trailer" by BBC Creative

Mini "The faith of a few" by Jung von Matt

Mini "The faith of a few" by Jung von Matt

HSBC "#ZeroRegrets" by We Are Social

HSBC "#ZeroRegrets" by We Are Social

The New York Bakery Company "The woman who runs New York" by Now

The New York Bakery Company "The woman who runs New York" by Now

PARTNER CONTENT

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Jennifer Jackson
Sep 20,2017

How will GDPR impact on marketing and advertising professionals?

MEDIA

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Rosie Arnold
Sep 19,2017

Let's use TV to change minds, attitudes...even society

MEDIA

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Chris Baldwin, Sodexo
Sep 19,2017

Transformational tech is here, now

BRANDS

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Georganna Simpson
Sep 18,2017

"We have to get out of our segments": Alison Lewis, global ...

MEDIA

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Eleanor Kahn
Sep 15,2017

Is Blockchain the answer to ad fraud?

MEDIA

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Radiocentre
Sep 15,2017

Aerial Awards winner: Chiltern Railways "A big deal - slide" ...

MEDIA

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Thinkbox
Sep 15,2017

The Thinkboxes shortlist