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EE takes customers to EE class in ad for free Apple Music

EE is promoting a high-end service in its latest spot, which features Kevin Bacon as a first class air steward...

BRAND NEWS & ANALYSIS

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Reclaiming London 2012's marketing promise

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Adidas' communications chief: never stop learning

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Amazon finally enters Asia-Pacific via Singapore

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Global brand leadership needs head, heart and hands

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Juicero and the maker's mistake

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Wake up and smell the effectiveness

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1 Is John Lewis losing its retailing crown?

Following a series of news stories highlighting issues such as job cuts and payments below the minimum wage, is the shine coming off John Lewis? Or is this simply a readjustment process that any major retailer might have to endure to emerge stronger?

Making media fun again: why we must free our industry from outdated models
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1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

THE WORK

PARTNER CONTENT

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Understanding content marketing

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Open Canvas: the best in outdoor

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Populism and creativity

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FutureVision: Disrupting the disruptors