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BRANDS
P&G's Sophie Blum: there is no such thing as a global consumer
Simon Gwynn
Added 2 hours ago

P&G's Sophie Blum: there is no such thing as a global consumer

Despite the barriers coming down between different parts of the world, understanding national habits and preferences remains as crucial for...

Guinness: "Made of more"
Added 2 hours ago
Ben Bold

Seven classic Guinness ads from across the decades

How Oath set out to democratise fashion at LFW
Added 3 hours ago
Yasmin Arrigo

How Oath set out to democratise fashion at LFW

Lynton Crosby joins former Obama strategist to launch digital marketing agency
Added 5 hours ago
Ben Bold

Lynton Crosby joins former Obama strategist to launch digital marketing agency

BRAND NEWS & ANALYSIS

BRANDS
Ikea offers cushions, deck chairs and cinnamon buns to Sheffield
Added 5 hours ago
Gurjit Degun

Ikea offers cushions, deck chairs and cinnamon buns to Sheffield

AGENCY
How Girl Effect and Ramzan Golant are using marketing to create social change
Added 7 hours ago
Nicola Kemp

How Girl Effect and Ramzan Golant are using marketing to create social change

AGENCY
You might not miss Flash, but today's internet wouldn't be here without it
Added 7 hours ago
Dino Burbidge

You might not miss Flash, but today's internet wouldn't be here without it

AGENCY
Uber sues Dentsu's Fetch Media for 'fake clicks'
Added 7 hours ago
Olivia Parker

Uber sues Dentsu's Fetch Media for 'fake clicks'

AGENCY
Sainsbury's shoots ad entirely with Snapchat Spectacles
Added 8 hours ago
Emily Tan

Sainsbury's shoots ad entirely with Snapchat Spectacles

BRANDS
Ryanair finally publishes list of 400,000 cancelled flights and admits to 'mess-up'
Added 8 hours ago
Emily Tan

Ryanair finally publishes list of 400,000 cancelled flights and admits to 'mess-up'

BRANDS
Watch: Campari's narrowboat cocktail pop-up
Added 26 hours ago
Gurjit Degun and Georgina Brazier

Watch: Campari's narrowboat cocktail pop-up

AGENCY
Guinness depicts real-life Los Angeles cowboys in stirring new ad
Added 27 hours ago
Brittaney Kiefer

Guinness depicts real-life Los Angeles cowboys in stirring new ad

BRANDS
Specsavers: one of the five brand ads that have been overlaid with a filter to convey sight loss
Added 28 hours ago
Ben Bold

Channel 4 partners with brands for TV ads conveying sight loss

AGENCY
Google: dominating UK digital media market, fuelled by mobile
Added 28 hours ago
Ben Bold

Google and Facebook dominate over half of digital media market

AGENCY
John Lewis: the retailer is taking a gender-neutral approach
Added 29 hours ago
Nicola Kemp

What brands should know about 'agendered' society

AGENCY
Five ways to improve your creative workflow
Added 30 hours ago
Nicola Kemp

Five ways to improve your creative workflow

AGENCY
Does digital productivity need a reset?
Added 31 hours ago
Nicola Kemp

Does digital productivity need a reset?

BRANDS
Brands, bots and Bonin: Dmexco 2017 highlights
Added 31 hours ago
Simon Gwynn

Brands, bots and Bonin: Dmexco 2017 highlights

AGENCY
Why face is the future
Added 31 hours ago
Tracey Follows

Why face is the future

BRANDS
Harrods closes its 124-year-old bank
Added 32 hours ago
Emily Tan

Harrods closes its 124-year-old bank

BRANDS
BAME staff at PwC UK earn 13% less than other employees
Added 32 hours ago
Emily Tan

BAME staff at PwC UK earn 13% less than other employees

BRANDS
Samsung turns Samuel Beckett Bridge into playable harp
September 15, 2017
Gurjit Degun

Samsung turns Samuel Beckett Bridge into playable harp

BRANDS
Spotify, Heineken and IBM on the challenge of marrying data and creativity
September 15, 2017
Simon Gwynn

Spotify, Heineken and IBM on the challenge of marrying data and creativity

BRANDS
Microsoft: chatbots need a redefinition
September 15, 2017
Matthew Chapman

Microsoft: chatbots need a redefinition

BRANDS
'It's probably just a slightly better phone': what did Dmexco have to say about the iPhone X?
September 15, 2017
Simon Gwynn & Matthew Chapman

'It's probably just a slightly better phone': what did Dmexco have to say about the iPhone X?

BRANDS
IBM, eBay and Sentient Technologies on what AI can really do for advertising
September 15, 2017
Simon Gwynn

IBM, eBay and Sentient Technologies on what AI can really do for advertising

BRANDS
Why Tom Watson is wrong about gambling brands on football shirts
September 15, 2017
Ross Arnold

Why Tom Watson is wrong about gambling brands on football shirts

AGENCY
Naomi Campbell fronts karaoke squad for H&M ad campaign
September 15, 2017
Brittaney Kiefer

Naomi Campbell fronts karaoke squad for H&M ad campaign

AGENCY
Neurodiversity is 'the diversity conversation that hasn't happened yet', says Direct Line marketer Evans
September 15, 2017
Omar Oakes

Neurodiversity is 'the diversity conversation that hasn't happened yet', says Direct Line marketer Evans

BRANDS
Xenia Tchoumi: how to influence the influencers
September 15, 2017
Nicola Kemp

Xenia Tchoumi: how to influence the influencers

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LATEST CAMPAIGN VIDEO

CASE STUDIES

BRANDS
How Airbnb built its brand by telling the world not to travel
Added 31 hours ago
Jonathan Mildenhall

How Airbnb built its brand by telling the world not to travel

BRANDS
How the Post Office doubled its social media following and broadcasted their travel money products
July 31, 2017
Emily Tan

How the Post Office doubled its social media following and broadcasted their travel money products

BRANDS
How and why Santander Bank created a user-generated content campaign
June 29, 2017
Emily Tan

How and why Santander Bank created a user-generated content campaign

BRANDS
Tommy Hilfiger's chief brand officer on using digital to embrace the fast-fashion trend
June 16, 2017
Emily Tan

Tommy Hilfiger's chief brand officer on using digital to embrace the fast-fashion trend

PODCASTS

AGENCY
John Lewis: shifting away from cry and buy
December 09, 2016
Shona Ghosh

Podcast: the big fat Christmas episode

BRANDS
Adblockalypse a year on
August 30, 2016
Shona Ghosh

Adblockalypse a year on

BRANDS
Storytelling: Pixar and the National Theatre discuss storytelling techniques
July 18, 2016
Shona Ghosh

Podcast: Storytelling tips from Pixar's story chief and the National Theatre

Our Writers

Claire Beale

Global editor-in-chief

Rachel Barnes

UK editor

Gemma Charles

Deputy editor

Omar Oakes

News editor (online)

Nicola Kemp

Trends Editor

Gurjit Degun

News editor (print)

Emily Tan

Technology editor

Simon Gwynn

Reporter

THOUGHT LEADERS

BRANDS
Swiping for instant gratification: human connection in the 21st century
Monica Majumdar
Sep 15,2017

Swiping for instant gratification: human connection in the 21st century

BRANDS
Transforming the self is step one to changing advertising for the better
Nicola Kemp
Sep 15,2017

Transforming the self is step one to changing advertising for the ...

AGENCY
Boys don't cry: the changing nature of masculinity
Hari Blanch Bennet
Sep 14,2017

Boys don't cry: the changing nature of masculinity

AGENCY
Why it's still all about the work
Claire Beale
Sep 13,2017

Why it's still all about the work

BRANDS
Let new ideas face the fire
Helen Edwards
Sep 13,2017

Let new ideas face the fire

BRANDS
Lessons from L'Oréal: the rewards and responsibilities of brand diversity strategy
Matthew Waksman
Sep 12,2017

Lessons from L'Oréal: the rewards and responsibilities of brand diversity strategy ...

BRANDS
Uber throwing money at Girls Who Code is not enough
Nadya Powell
Sep 12,2017

Uber throwing money at Girls Who Code is not enough

MOST READ
TRENDING
WPP combines five brand and design agencies amid company restructure
Share September 14, 2017 Omar Oakes

1 WPP combines five brand and design agencies amid company restructure

Five WPP brand consultancies and design agencies, including Brand Union and The Partners, are being combined under a single brand.

Why creative people have lost their way

2 Why creative people have lost their way

This is the start of a new era for media agencies

3 This is the start of a new era for media agencies

Meet the brain behind Accenture Interactive's acquisition spree

4 Meet the brain behind Accenture Interactive's acquisition spree

Harrods closes its 124-year-old bank

5 Harrods closes its 124-year-old bank

6 Publicis London reinforces creative department with three overseas hirings

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7 Should advertisers be worried about Facebook's false audience figures?

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8 Naomi Campbell fronts karaoke squad for H&M ad campaign

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9 Absolut issues creative call to arms for a better world

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10 Guinness depicts real-life Los Angeles cowboys in stirring new ad

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Share Presented by, Campaign Jobs

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

What the future holds for connected cars in 2017 and beyond
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2 What the future holds for connected cars in 2017 and beyond

Accenture wants to be world's biggest 'experience agency of record'
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3 Accenture wants to be world's biggest 'experience agency of record'

Natalie Graeme, Lucy Jameson and Nils Leonard
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4 Uncommon people: Was Leonard, Jameson and Graeme's disruptive new agency worth the wait?

What you need to know about sports marketing in 2017 and beyond
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5 What you need to know about sports marketing in 2017 and beyond

6 We need to talk about the Trivago ad

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7 Job description: Campaign manager

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8 Job description: Creative director

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9 Programmatic advertising: Key terms and acronyms explained

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10 Sorrell under pressure to streamline WPP as FMCG clients cut back on marketing

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THE WORK

The New York Bakery Company "The woman who runs New York" by Now
Share
Added 3 hours ago

The New York Bakery Company "The woman who runs New York" by Now

Bill & Melinda Gates Foundation "Best of times, worst of times" by Vice Impact

Bill & Melinda Gates Foundation "Best of times, worst of times" by Vice Impact

Guinness "The Compton cowboys" by AMV BBDO

Guinness "The Compton cowboys" by AMV BBDO

H&M "H&M womenswear fall fashion 2017" by Adam & Eve/DDB

H&M "H&M womenswear fall fashion 2017" by Adam & Eve/DDB

Asos "Go play" by Somesuch

Asos "Go play" by Somesuch

BBC Radio 1 "Live lounge" by BBC Creative

BBC Radio 1 "Live lounge" by BBC Creative

Unicef "A child is a child" by FCB Inferno

Unicef "A child is a child" by FCB Inferno

PARTNER CONTENT

MEDIA

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Chris Baldwin, Sodexo
Sep 19,2017

Transformational tech is here, now

BRANDS

Promoted

Georganna Simpson
Sep 18,2017

"We have to get out of our segments": Alison Lewis, global ...

MEDIA

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Eleanor Kahn
Sep 15,2017

Is Blockchain the answer to ad fraud?

MEDIA

Promoted

Thinkbox
Sep 15,2017

The Thinkboxes shortlist: July/August 2017

MEDIA

Promoted

Jennifer Whitehead
Sep 14,2017

How to beat short-termism

MEDIA

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Staff
Sep 14,2017

dmexco17: Industry meets at Campaign party

MEDIA

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Richard Townsend, chief executive and co-founder, Circus Street
Sep 14,2017

In defence of programmatic