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Oreo kicks off TV and experiential campaign for new cookie flavours

Oreo kicks off TV and experiential campaign for new cookie flavours

Mondelez cookie brand Oreo has launched a £3.4m multichannel campaign to promote its growing range of flavours.

BRAND NEWS & ANALYSIS

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Wins this week: Sainsbury's, M&S, Bauer Media, Mecca Bingo
BRANDS
Consumer confidence rebounds after Brexit slump
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Pizza Hut's playable DJ pizza box puts a new spin on food promos
BRANDS
Campaign Viral Chart: Nike's 'Unlimited youth' shows no sign of ageing
BRANDS
UK shoppers spend 17% more at bargain stores
BRANDS
Malibu takes Internet of Things forward with world's biggest rollout of connected bottles
BRANDS
EE celebrates first UK carrier tie-up with Apple Music in Britney Spears spot
BRANDS
WhatsApp update paves way for brands to message users
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How brands can build and sustain engagement during an empty 2017
BRANDS
Tesco introduces same day click-and-collect service
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British Gas launches Gogglebox-style video series in smart homes marketing push
BRANDS
Can Ryan Lochte recover as a brand rep after Rio scandal?
AGENCY
10 ways Tokyo 2020 will be radically different from Rio
BRANDS
Is Google's plan to demote sites with pop-up ads an abuse of power?
BRANDS
US warns EU over Apple tax probe
AGENCY
How can Nokia reinvent the brand and build new equity?
BRANDS
How Paddy Power Betfair is using its combined £300m marketing firepower
AGENCY
Movers and shakers: News UK, Kia, Mcgarrybowen, Possible, DigitasLBi, Rapp and more
BRANDS
Tesco provokes national passions after renaming Scottish strawberries as British
BRANDS
Gold trollies, safety deposit boxes and holidays: brands look to woo Rio medallists

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THOUGHT LEADERS

Sainsbury's moves £60m ad account to Wieden & Kennedy
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1 Sainsbury's moves £60m ad account to Wieden & Kennedy

Sainsbury's has moved its £60m advertising account into Wieden & Kennedy, ending its 35-year-relationship with Abbott Mead Vickers BBDO.

The top 10 brands favoured by Remainers and Brexiters
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1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

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Flexible working rules at Dentsu Aegis

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Media planning builds walls - audience planning builds bridges

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