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Coca-Cola signs first 'virtual athlete' in latest Fifa game

Coke is set to release its first ever in-game advertising spot in the forthcoming Fifa 18.

BRAND NEWS & ANALYSIS

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Uber loses licence in London

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Brand partnerships: maintain the momentum

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BRANDS

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THOUGHT LEADERS

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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MEDIA

Let's use TV to change minds, attitudes...even society

MEDIA

Transformational tech is here, now

BRANDS

"We have to get out of our segments": Alison Lewis, global ...

MEDIA

Is Blockchain the answer to ad fraud?

MEDIA
MEDIA

The Thinkboxes shortlist