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Yahoo confirms 500 million user accounts were hacked
Simon Gwynn
Added 30 hours ago

Yahoo confirms 500 million user accounts were hacked

Yahoo has confirmed that personal information from at least 500 million users was stolen in an attack on its accounts...

Jon Ronson: Twitter 'doesn't give a shit' about what happens on its platform
Added 32 hours ago
Kate Magee

Jon Ronson: Twitter 'doesn't give a shit' about what happens on its platform

International Meownetary Fund: Tube cat posters are going global
Added 32 hours ago
Simon Gwynn

International Meownetary Fund: Tube cat posters are going global

Iceland v Iceland: country may sue supermarket over use of name
Added 32 hours ago
Simon Gwynn

Iceland v Iceland: country may sue supermarket over use of name

BRAND NEWS & ANALYSIS

BRANDS
Watch: how brands can use the Amazon Echo
Added 34 hours ago
Shona Ghosh

Watch: how brands can use the Amazon Echo

AGENCY
Wins this week: The Guardian, Coty, Honda
Added 35 hours ago
Staff

Wins this week: The Guardian, Coty, Honda

BRANDS
Campaign Viral Chart: Audi's depressed T-Rex is most shared ad of the week
Added 35 hours ago
Unruly

Campaign Viral Chart: Audi's depressed T-Rex is most shared ad of the week

AGENCY
Wrangler ad's focus on women's bums sparks 'false feminism' criticism
Added 36 hours ago
Omar Oakes

Wrangler ad's focus on women's bums sparks 'false feminism' criticism

BRANDS
Audi and Airbnb create a modern-day western for families and millenials
Added 36 hours ago
Be On

Audi and Airbnb create a modern-day western for families and millenials

AGENCY
How brands pass their three-second audition on mobile
Added 38 hours ago
Jon Sharpe

How brands pass their three-second audition on mobile

BRANDS
'The real driver should be customers', says Standard Life's Paris
Added 38 hours ago
Mickael Paris

'The real driver should be customers', says Standard Life's Paris

BRANDS
How marketers can find the perfect blend of efficiency and effectiveness
Added 38 hours ago

How marketers can find the perfect blend of efficiency and effectiveness

BRANDS
P&G European marketing chief: one day all advertising will be as good as 'Like a girl'
September 22, 2016
Simon Gwynn

P&G European marketing chief: one day all advertising will be as good as 'Like a girl'

AGENCY
AOL ad industry interviews aim to inspire next generation of female leaders
September 22, 2016
Simon Gwynn

AOL ad industry interviews aim to inspire next generation of female leaders

BRANDS
Joss Whedon directs anti-Trump ad starring 'shit ton' of Hollywood stars
September 22, 2016
Simon Gwynn

Joss Whedon directs anti-Trump ad starring 'shit ton' of Hollywood stars

AGENCY
Sony launches 4,000 colour-filled balloons in new Bravia campaign
September 22, 2016
Omar Oakes

Sony launches 4,000 colour-filled balloons in new Bravia campaign

BRANDS
Digital Mavericks 2016: The women shaking up digital marketing
September 22, 2016
Sandra Halliday

Digital Mavericks 2016: The women shaking up digital marketing

AGENCY
Eurostar marketing director poached by Fred & Farid
September 22, 2016
Omar Oakes

Eurostar marketing director poached by Fred & Farid

BRANDS
Unilever consolidates local and global marketing units
September 22, 2016
Gemma Charles and Omar Oakes

Unilever consolidates local and global marketing units

BRANDS
Seat Mii outcry highlights 'outdated' auto marketing
September 22, 2016
Nicola Kemp

Seat Mii outcry highlights 'outdated' auto marketing

BRANDS
Dmexco 2016: revenge, rivalry and virtual reality
September 22, 2016
Shona Ghosh and Simon Gwynn

Dmexco 2016: revenge, rivalry and virtual reality

AGENCY
Calls to improve creative standards in ad-blocking war
September 22, 2016
Simon Gwynn

Calls to improve creative standards in ad-blocking war

BRANDS
Apple eyes McLaren takeover talks
September 21, 2016
Simon Gwynn

Apple eyes McLaren takeover talks

BRANDS
Snapchat might be the new kid on the block but it's not all about video
September 21, 2016
Nicholas Larder, Mediavest

Snapchat might be the new kid on the block but it's not all about video

AGENCY
Fold7 picks up Money.co.uk brief to build challenger brand
September 21, 2016
Gurjit Degun

Fold7 picks up Money.co.uk brief to build challenger brand

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LATEST CAMPAIGN VIDEO

CASE STUDIES

AGENCY
How Unilever and Lucky Generals made Pot Noodle the choice for go-getters
September 14, 2016

How Unilever and Lucky Generals made Pot Noodle the choice for go-getters

BRANDS
England Athletics' 'This girl can run' inspires 28,000 women to run
September 12, 2016
Simon Gwynn

England Athletics' 'This girl can run' inspires 28,000 women to run

AGENCY
How Domino's and Iris created a new way of advertising taste
September 07, 2016

How Domino's and Iris created a new way of advertising taste

BRANDS
How Nissan used 'intelligent marketing' to top the brand table at Rio
September 06, 2016
Daniele Schillaci, Nissan

How Nissan used 'intelligent marketing' to top the brand table at Rio

PODCASTS

BRANDS
Adblockalypse a year on
August 30, 2016
Shona Ghosh

Adblockalypse a year on

BRANDS
Podcast: Storytelling tips from Pixar's story chief and the National Theatre
July 18, 2016
Shona Ghosh

Podcast: Storytelling tips from Pixar's story chief and the National Theatre

BRANDS
Podcast: Lord Heseltine speaks exclusively on marketing Brexit
June 09, 2016
Shona Ghosh

Podcast: Lord Heseltine speaks exclusively on marketing Brexit

Our Writers

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Deputy editor

Omar Oakes

News editor

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Trends Editor

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Senior reporter

Shona Ghosh

Technology editor

Simon Gwynn

Reporter

THOUGHT LEADERS

BRANDS
Brand loyalists have nothing to teach you
Helen Edwards
Sep 20,2016

Brand loyalists have nothing to teach you

AGENCY
Reframing beauty from seduction to weaponry
Lucy Moody, JWT London
Sep 19,2016

Reframing beauty from seduction to weaponry

BRANDS
Lessons from Mario: How to create successful brand characters
Diarmid Harrison Murray
Sep 19,2016

Lessons from Mario: How to create successful brand characters

BRANDS
Are millennials special? What the data tells us
Stephen Harmston
Sep 16,2016

Are millennials special? What the data tells us

BRANDS
Welcome to the age of the open-source executive
Raja Rajamannar
Sep 16,2016

Welcome to the age of the open-source executive

BRANDS
Why did McDonald's YouTube channel fail?
Steve Ackerman
Sep 13,2016

Why did McDonald's YouTube channel fail?

BRANDS
Back your own ideas, says Ladbrokes' marketing chief
Kristof Fahy
Sep 13,2016

Back your own ideas, says Ladbrokes' marketing chief

MOST READ
TRENDING
Without McDonald's, what will become of Leo Burnett?
Share September 19, 2016 I-Hsien Sherwood

1 Without McDonald's, what will become of Leo Burnett?

The loss of its marquee account is just the latest blow for one of adland's most celebrated brands. Is there a future for the Chicago stalwart?

The stress report: why employee well-being is the new bottom line

2 The stress report: why employee well-being is the new bottom line

James Corden fails to impress Apple in comic ad for music service

3 James Corden fails to impress Apple in comic ad for music service

Digital Mavericks 2016: The women shaking up digital marketing

4 Digital Mavericks 2016: The women shaking up digital marketing

Joss Whedon directs anti-Trump ad starring 'shit ton' of Hollywood stars

5 Joss Whedon directs anti-Trump ad starring 'shit ton' of Hollywood stars

6 Skittles issues withering response to 'racist' refugees meme from Donald Trump Jr

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7 Centaur Media buys Oystercatchers

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8 Saatchi & Saatchi NY wins AdColor's Ad of the Year for "How Do You See Me"

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9 Sony launches 4,000 colour-filled balloons in new Bravia campaign

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10 Unilever consolidates local and global marketing units

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Brands that forge an emotional tie are best protected from copycats
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Share November 03, 2015 Nir Wegrzyn

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Storytelling is dead. Long live story doing
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2 Storytelling is dead. Long live story doing

The stress report: why employee well-being is the new bottom line
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3 The stress report: why employee well-being is the new bottom line

Case study: Always #LikeAGirl
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4 Case study: Always #LikeAGirl

Do the right thing: how brands are embracing humane capitalism
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5 Do the right thing: how brands are embracing humane capitalism

6 Job description: Campaign manager

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7 Sex, chocolate and disability: What marketers can learn from Maltesers' campaign

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8 Unilever holds out as Amazon Dash button arrives in the UK

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9 Cosmopolitan partners Seat to launch car for women

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10 Facebook Live is a nail in the coffin for broadcast TV

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THE WORK

Pearl & Dean "Tumbleweed trainer" by Brothers and Sisters
Share
Added 30 hours ago

Pearl & Dean "Tumbleweed trainer" by Brothers and Sisters

Benetton "Clothes for humans FW16" by 180 Amsterdam

Benetton "Clothes for humans FW16" by 180 Amsterdam

Yopa "The Village People" by Publicis UK

Yopa "The Village People" by Publicis UK

Wrangler "#MoreThanABum" by We Are Pi

Wrangler "#MoreThanABum" by We Are Pi

Johnnie Walker "Ode to Lesvos" by Johnnie Walker Storyline

Johnnie Walker "Ode to Lesvos" by Johnnie Walker Storyline

Barnardo's "Believe in me" by FCB Inferno

Barnardo's "Believe in me" by FCB Inferno

Coppafeel "Get it off your chest" by Karmarama

Coppafeel "Get it off your chest" by Karmarama

PARTNER CONTENT

MEDIA

Promoted

Promoted

Rachel Bristow, Sky Media
Sep 22,2016

How Sky makes the many faces of content count

AGENCY

Promoted

Hattie Whiting, Kitcatt Nohr
Sep 22,2016

Experiences are the key to brand loyalty

MEDIA

Promoted

Staff
Sep 22,2016

5 future trends in digital-out-of-home ...

MEDIA

Promoted

Staff
Sep 22,2016

August's Aerial Awards winner: Flash 'Colouring book'

AGENCY

Promoted

Rachel Hussey
Sep 20,2016

Five reasons to relocate to Australia

AGENCY

Promoted

Jennifer Jackson
Sep 19,2016

Recruitment agency in the spotlight: Career Moves Group

MEDIA

Promoted

Staff
Sep 16,2016

"Don Draper's not taken a back seat - but he has ...