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AGENCY
McCain fights back against popular culture's problem with real families in latest campaign
Simon Gwynn
Added 1 hour ago

McCain fights back against popular culture's problem with real families in latest campaign

McCain is aiming to celebrate "what makes modern families great" in a new TV ad featuring real people, and with...

Spotify
Added 2 hours ago
Staff

Pitch update: Spotify, Malibu, UKTV and McDonald's

Harry Potter is proof of the potential of visual imagination
Added 4 hours ago
Kelvyn Gardner

Harry Potter is proof of the potential of visual imagination

Guy Parker, then and now
Added 4 hours ago
Staff

Campaign Diary: ASA, Accenture and ESPN pies

BRAND NEWS & ANALYSIS

BRANDS
Trump 'fires' business leaders after mass exodus
Added 5 hours ago
Emily Tan

Trump 'fires' business leaders after mass exodus

BRANDS
Airbnb's Mildenhall: listen to your mentors
Added 5 hours ago
Jonathan Mildenhall

Airbnb's Mildenhall: listen to your mentors

BRANDS
HBO attacked by hackers again
Added 6 hours ago
Emily Tan

HBO attacked by hackers again

BRANDS
Why Tiki decided to douse torch-wielding white supremacists
Added 22 hours ago
Sean Czarnecki

Why Tiki decided to douse torch-wielding white supremacists

AGENCY
Seven in ten major brands have amended media agency contracts in last year over transparency
Added 25 hours ago
Simon Gwynn

Seven in ten major brands have amended media agency contracts in last year over transparency

AGENCY
McDonald's awards World Cup brief to Leo Burnett
Added 25 hours ago
Omar Oakes

McDonald's awards World Cup brief to Leo Burnett

AGENCY
The future of gender marketing
Added 25 hours ago
Tracey Follows

The future of gender marketing

BRANDS
The North Face encourages climbing walls in new campaign
Added 26 hours ago
Gurjit Degun

The North Face encourages climbing walls in new campaign

BRANDS
Location-based targeting: myth versus reality
Added 27 hours ago
Jide Sobo

Location-based targeting: myth versus reality

BRANDS
PepsiCo under fire as Trump backtracks on criticism of far-right
Added 29 hours ago
Simon Gwynn

PepsiCo under fire as Trump backtracks on criticism of far-right

BRANDS
Air Berlin collapse could mean expansion opportunity for easyJet
Added 29 hours ago
Simon Gwynn

Air Berlin collapse could mean expansion opportunity for easyJet

BRANDS
Johnson & Johnson in breach of UK drugs rules over Nicorette marketing
Added 45 hours ago
Sam Burne James

Johnson & Johnson in breach of UK drugs rules over Nicorette marketing

BRANDS
Snap encourages Westfield shoppers to share their experience through Snapchat Spectacles
August 15, 2017
Hannah Ellison

Snap encourages Westfield shoppers to share their experience through Snapchat Spectacles

BRANDS
Didn't they learn from Walkers? National Lottery campaign with British Athletics hijacked
August 15, 2017
Robert Smith

Didn't they learn from Walkers? National Lottery campaign with British Athletics hijacked

AGENCY
Creating for the real world of women
August 15, 2017
James Whitehead

Creating for the real world of women

BRANDS
Why brands will welcome Amazon's challenge to Google and Facebook
August 15, 2017
Andy Vogel

Why brands will welcome Amazon's challenge to Google and Facebook

BRANDS
Audi rolls out global VR experience to get people back into the showroom
Video
August 15, 2017
Emily Tan & James Page

Audi rolls out global VR experience to get people back into the showroom

BRANDS
Sainsbury's presses pause on plans to buy Nisa
August 15, 2017
Simon Gwynn

Sainsbury's presses pause on plans to buy Nisa

BRANDS
Amazon calls time on Lovefilm DVD-by-post service
August 15, 2017
Simon Gwynn

Amazon calls time on Lovefilm DVD-by-post service

AGENCY
Three channels indie novelty with bold and bizarre film
August 14, 2017
Unruly

Three channels indie novelty with bold and bizarre film

BRANDS
Sky Premier League ad to mark the start of the season
August 14, 2017
Harry Lang

Does marketing need football or vice versa?

BRANDS
IPA: Google and Facebook are not moving fast enough to tackle ad problems
August 14, 2017
Gideon Spanier

IPA: Google and Facebook are not moving fast enough to tackle ad problems

BRANDS
To change advertising, you must begin with the people
August 14, 2017
Danielle Lee

To change advertising, you must begin with the people

AGENCY
FMCG cuts have got the ad industry worried
August 14, 2017
Gideon Spanier

FMCG cuts have got the ad industry worried

AGENCY
Your best ideas are like orphans. Cherish them.
August 14, 2017
James Turner

Your best ideas are like orphans. Cherish them.

AGENCY
Malibu
August 14, 2017
Jeremy Lee

Pernod Ricard calls Malibu ad review

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LATEST CAMPAIGN VIDEO

CASE STUDIES

BRANDS
How the Post Office doubled its social media following and broadcasted their travel money products
July 31, 2017
Emily Tan

How the Post Office doubled its social media following and broadcasted their travel money products

BRANDS
How and why Santander Bank created a user-generated content campaign
June 29, 2017
Emily Tan

How and why Santander Bank created a user-generated content campaign

BRANDS
Tommy Hilfiger's chief brand officer on using digital to embrace the fast-fashion trend
June 16, 2017
Emily Tan

Tommy Hilfiger's chief brand officer on using digital to embrace the fast-fashion trend

BRANDS
How Google and Boiler Room used VR to transport people to a Berlin techno club
June 14, 2017
Brittaney Kiefer

How Google and Boiler Room used VR to transport people to a Berlin techno club

PODCASTS

AGENCY
John Lewis: shifting away from cry and buy
December 09, 2016
Shona Ghosh

Podcast: the big fat Christmas episode

BRANDS
Adblockalypse a year on
August 30, 2016
Shona Ghosh

Adblockalypse a year on

BRANDS
Storytelling: Pixar and the National Theatre discuss storytelling techniques
July 18, 2016
Shona Ghosh

Podcast: Storytelling tips from Pixar's story chief and the National Theatre

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Emily Tan

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Simon Gwynn

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THOUGHT LEADERS

AGENCY
Jeremy Lee
Jeremy Lee
Aug 14,2017

Wit, edge and subversion are being replaced by nebulous 'brand purpose' ...

AGENCY
Don't watch this space
Charles Vallance
Aug 14,2017

Don't watch this space

BRANDS
What should marketers do to comply with the new 'right to be forgotten' rules?
Jane Frost
Aug 11,2017

What should marketers do to comply with the new 'right to ...

AGENCY
What the advertising industry can learn from the Premier League
Martin Jones
Aug 11,2017

What the advertising industry can learn from the Premier League

BRANDS
The Netflixisation of sports
Joe Maceda
Aug 11,2017

The Netflixisation of sports

BRANDS
Throwing the donuts out with the bathwater: in defence of elaborate brand names
Chris Moody
Aug 10,2017

Throwing the donuts out with the bathwater: in defence of elaborate ...

AGENCY
Why fear drives creativity
David Harris
Aug 09,2017

Why fear drives creativity

MOST READ
TRENDING
Audi rolls out global VR experience to get people back into the showroom
Share August 15, 2017 Emily Tan & James Page

1 Audi rolls out global VR experience to get people back into the showroom

Consumers are so well-informed by their online research they no longer feel a need to visit car showrooms, which is a problem for Audi.

Group M's 'NewCo' will scrap regional offices

2 Group M's 'NewCo' will scrap regional offices

'A unique form of ad fraud': agency creates fake influencers, wins sponsorship deals

3 'A unique form of ad fraud': agency creates fake influencers, wins sponsorship deals

Jeremy Lee

4 Wit, edge and subversion are being replaced by nebulous 'brand purpose'

Auto Trader shakes up marketing

5 Auto Trader shakes up marketing

6 Didn't they learn from Walkers? National Lottery campaign with British Athletics hijacked

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7 Toyota aims to shame teens into becoming safer drivers

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8 Deloitte buys Ikea agency Acne and hires Sandoz to lead creative

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9 How animators and artisan bakers made Channel 4's delicious Bake Off ad

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10 PepsiCo under fire as Trump backtracks on criticism of far-right

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Share Presented by, Campaign Jobs

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

2 Job description: Campaign manager

Confused about programmatic?: key terms and acronyms explained
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3 Programmatic advertising: Key terms and acronyms explained

4 Job Description: Creative director

Love Island: how brands made the most of the summer's smash hit
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5 Love Island: how brands made the most of the summer's smash hit

6 GDPR will render 75% of UK marketing data obsolete

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7 Case study: How 'This girl can' got 1.6 million women exercising

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8 What you need to know about sports marketing in 2017 and beyond

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9 The experience economy: key trends for 2017

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10 Case study: Always #LikeAGirl

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THE WORK

McCain "We are family" by Adam & Eve/DDB
Share
Added 56 minutes ago

McCain "We are family" by Adam & Eve/DDB

KFC "Southern legends" by Mother

KFC "Southern legends" by Mother

Kwiff "It's perfectly normal. Until it's kwiffed" by Droga5 London

Kwiff "It's perfectly normal. Until it's kwiffed" by Droga5 London

Ikea "Vinter skuldervarmer" by SMFB Oslo

Ikea "Vinter skuldervarmer" by SMFB Oslo

Plusnet "No hard sell needed" by Karmarama

Plusnet "No hard sell needed" by Karmarama

OnePlus "Lake blood" by Lucky Generals

OnePlus "Lake blood" by Lucky Generals

Nissan "Sky Sports sponsorship" by TBWA

Nissan "Sky Sports sponsorship" by TBWA

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Win £100 Amazon voucher: Campaign Jobs user survey

AGENCY

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Aug 15,2017

From the idea to the big screen: "Pennies for Life"

MEDIA

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Eleanor Kahn
Aug 15,2017

Video: 'Girl Effect' tackles poverty with tech

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Aug 14,2017

Video: Cheil for Samsung - a winning blend of tech and ...

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Aug 14,2017

Successful techniques to manage interview pressure

AGENCY

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Robert Sawatzky
Aug 11,2017

Dentsu talks new business of creativity