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Coke eyes American launch for Zero Sugar as calorie-free drink boosts sales in Europe

Coca-Cola will launch its reformulated sugar-free version Zero Sugar in the US in August, after the drink recorded double-digit growth...

BRAND NEWS & ANALYSIS

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Global brand leadership needs head, heart and hands

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CMO Q&A: Nissan's Roel de Vries

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Facebook battles fake news with editorial rights

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Juicero and the maker's mistake

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From interruption, to engagement, to doing

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1 Is John Lewis losing its retailing crown?

Following a series of news stories highlighting issues such as job cuts and payments below the minimum wage, is the shine coming off John Lewis? Or is this simply a readjustment process that any major retailer might have to endure to emerge stronger?

Making media fun again: why we must free our industry from outdated models
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1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

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Understanding content marketing

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Open Canvas: the best in outdoor

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Populism and creativity

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FutureVision: Disrupting the disruptors

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New white paper: How to attract and engage marketing and creative ...