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Brands take note: mums notice details like the size of crumpet holes

When it comes to appealing to mums, attentiveness to details is a key trait, as Warburtons learnt when it redesigned...

BRAND NEWS & ANALYSIS

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How an AI caused a fruit-cocktail sellout for Dole

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It's time politics took social influencers seriously

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The experience economy: key trends for 2017

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THOUGHT LEADERS

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The marketing industry needs more polymaths

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We need to talk about Pepsi

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

THE WORK

PARTNER CONTENT

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Promoted

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A duty to lead

MEDIA
MEDIA

Score a slam dunk for your brand

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Teads will bring brain science to Media360

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3 great ads I had nothing to do with #40: Anna ...

MEDIA