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AGENCY
Dolmio meets Dominic: pasta sauce brand hires Wire star West for latest ad campaign
Simon Gwynn
Added 15 hours ago

Dolmio meets Dominic: pasta sauce brand hires Wire star West for latest ad campaign

Dolmio is focusing on its potential to avoid drama at mealtimes in a new ad starring British actor Dominic West....

Inside Color of Change's campaign to get Pepsi's CEO to #QuitTheCouncil
Added 22 hours ago
Alison Kanski

Inside Color of Change's campaign to get Pepsi's CEO to #QuitTheCouncil

Childhood obesity strategy one year on: has it whipped brands into shape?
Added 24 hours ago
Simon Gwynn

Childhood obesity strategy one year on: has it whipped brands into shape?

Why brands need to change their approach to marketing masculinity
Added 24 hours ago
Joseph Gelfer

Why brands need to change their approach to marketing masculinity

BRAND NEWS & ANALYSIS

BRANDS
Who is winning the Premier League on social media?
Added 26 hours ago
Yasmin Arrigo

Who is winning the Premier League on social media?

AGENCY
Keeping it real: how TalkTalk is avoiding the pitfalls of 'real people' advertising
Added 28 hours ago
Simon Gwynn

Keeping it real: how TalkTalk is avoiding the pitfalls of 'real people' advertising

AGENCY
Always '#LikeAGirl' returns to fight girls' fear of failure
Added 46 hours ago
Brittaney Kiefer

Always '#LikeAGirl' returns to fight girls' fear of failure

AGENCY
McCain fights back against popular culture's problem with real families in latest campaign
August 17, 2017
Simon Gwynn

McCain fights back against popular culture's problem with real families in latest campaign

AGENCY
How advertisers can tap into consumers' feelings with the art of sound
August 17, 2017
Marshall Grupp

How advertisers can tap into consumers' feelings with the art of sound

AGENCY
Spotify
August 17, 2017
Staff

Pitch update: Spotify, Malibu, UKTV and McDonald's

BRANDS
Harry Potter is proof of the potential of visual imagination
August 17, 2017
Kelvyn Gardner

Harry Potter is proof of the potential of visual imagination

AGENCY
Guy Parker, then and now
August 17, 2017
Staff

Campaign Diary: ASA, Accenture and ESPN pies

BRANDS
Trump 'fires' business leaders after mass exodus
August 17, 2017
Emily Tan

Trump 'fires' business leaders after mass exodus

BRANDS
Airbnb's Mildenhall: listen to your mentors
August 17, 2017
Jonathan Mildenhall

Airbnb's Mildenhall: listen to your mentors

BRANDS
HBO attacked by hackers again
August 17, 2017
Emily Tan

HBO attacked by hackers again

BRANDS
Why Tiki decided to douse torch-wielding white supremacists
August 16, 2017
Sean Czarnecki

Why Tiki decided to douse torch-wielding white supremacists

AGENCY
Seven in ten major brands have amended media agency contracts in last year over transparency
August 16, 2017
Simon Gwynn

Seven in ten major brands have amended media agency contracts in last year over transparency

AGENCY
McDonald's awards World Cup brief to Leo Burnett
August 16, 2017
Omar Oakes

McDonald's awards World Cup brief to Leo Burnett

AGENCY
The future of gender marketing
August 16, 2017
Tracey Follows

The future of gender marketing

BRANDS
The North Face encourages climbing walls in new campaign
August 16, 2017
Gurjit Degun

The North Face encourages climbing walls in new campaign

BRANDS
Location-based targeting: myth versus reality
August 16, 2017
Jide Sobo

Location-based targeting: myth versus reality

BRANDS
PepsiCo under fire as Trump backtracks on criticism of far-right
August 16, 2017
Simon Gwynn

PepsiCo under fire as Trump backtracks on criticism of far-right

BRANDS
Air Berlin collapse could mean expansion opportunity for easyJet
August 16, 2017
Simon Gwynn

Air Berlin collapse could mean expansion opportunity for easyJet

BRANDS
Johnson & Johnson in breach of UK drugs rules over Nicorette marketing
August 15, 2017
Sam Burne James

Johnson & Johnson in breach of UK drugs rules over Nicorette marketing

BRANDS
Snap encourages Westfield shoppers to share their experience through Snapchat Spectacles
August 15, 2017
Hannah Ellison

Snap encourages Westfield shoppers to share their experience through Snapchat Spectacles

BRANDS
Didn't they learn from Walkers? National Lottery campaign with British Athletics hijacked
August 15, 2017
Robert Smith

Didn't they learn from Walkers? National Lottery campaign with British Athletics hijacked

AGENCY
Creating for the real world of women
August 15, 2017
James Whitehead

Creating for the real world of women

BRANDS
Why brands will welcome Amazon's challenge to Google and Facebook
August 15, 2017
Andy Vogel

Why brands will welcome Amazon's challenge to Google and Facebook

BRANDS
Audi rolls out global VR experience to get people back into the showroom
Video
August 15, 2017
Emily Tan & James Page

Audi rolls out global VR experience to get people back into the showroom

BRANDS
Sainsbury's presses pause on plans to buy Nisa
August 15, 2017
Simon Gwynn

Sainsbury's presses pause on plans to buy Nisa

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LATEST CAMPAIGN VIDEO

CASE STUDIES

BRANDS
How the Post Office doubled its social media following and broadcasted their travel money products
July 31, 2017
Emily Tan

How the Post Office doubled its social media following and broadcasted their travel money products

BRANDS
How and why Santander Bank created a user-generated content campaign
June 29, 2017
Emily Tan

How and why Santander Bank created a user-generated content campaign

BRANDS
Tommy Hilfiger's chief brand officer on using digital to embrace the fast-fashion trend
June 16, 2017
Emily Tan

Tommy Hilfiger's chief brand officer on using digital to embrace the fast-fashion trend

BRANDS
How Google and Boiler Room used VR to transport people to a Berlin techno club
June 14, 2017
Brittaney Kiefer

How Google and Boiler Room used VR to transport people to a Berlin techno club

PODCASTS

AGENCY
John Lewis: shifting away from cry and buy
December 09, 2016
Shona Ghosh

Podcast: the big fat Christmas episode

BRANDS
Adblockalypse a year on
August 30, 2016
Shona Ghosh

Adblockalypse a year on

BRANDS
Storytelling: Pixar and the National Theatre discuss storytelling techniques
July 18, 2016
Shona Ghosh

Podcast: Storytelling tips from Pixar's story chief and the National Theatre

Our Writers

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Omar Oakes

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Emily Tan

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Simon Gwynn

Reporter

THOUGHT LEADERS

AGENCY
FMCG cuts have got the ad industry worried
Gideon Spanier
Aug 14,2017

FMCG cuts have got the ad industry worried

AGENCY
Your best ideas are like orphans. Cherish them.
James Turner
Aug 14,2017

Your best ideas are like orphans. Cherish them.

AGENCY
Jeremy Lee
Jeremy Lee
Aug 14,2017

Wit, edge and subversion are being replaced by nebulous 'brand purpose' ...

AGENCY
Don't watch this space
Charles Vallance
Aug 14,2017

Don't watch this space

BRANDS
What should marketers do to comply with the new 'right to be forgotten' rules?
Jane Frost
Aug 11,2017

What should marketers do to comply with the new 'right to ...

AGENCY
What the advertising industry can learn from the Premier League
Martin Jones
Aug 11,2017

What the advertising industry can learn from the Premier League

BRANDS
The Netflixisation of sports
Joe Maceda
Aug 11,2017

The Netflixisation of sports

MOST READ
TRENDING
Audi rolls out global VR experience to get people back into the showroom
Share August 15, 2017 Emily Tan & James Page

1 Audi rolls out global VR experience to get people back into the showroom

Consumers are so well-informed by their online research they no longer feel a need to visit car showrooms, which is a problem for Audi.

Deloitte buys Ikea agency Acne and hires Sandoz to lead creative

2 Deloitte buys Ikea agency Acne and hires Sandoz to lead creative

'A unique form of ad fraud': agency creates fake influencers, wins sponsorship deals

3 'A unique form of ad fraud': agency creates fake influencers, wins sponsorship deals

PR and advertising execs launch integrated creative agency

4 PR and advertising execs launch integrated creative agency

Jeremy Lee

5 Wit, edge and subversion are being replaced by nebulous 'brand purpose'

6 Auto Trader shakes up marketing

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7 Five top directors review their first ads, plus the advice they wish they'd known then

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8 Didn't they learn from Walkers? National Lottery campaign with British Athletics hijacked

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9 Always '#LikeAGirl' returns to fight girls' fear of failure

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10 Why brands will welcome Amazon's challenge to Google and Facebook

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Share Presented by, Campaign Jobs

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

2 Job description: Campaign manager

Confused about programmatic?: key terms and acronyms explained
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3 Programmatic advertising: Key terms and acronyms explained

4 Job Description: Creative director

GDPR will render 75% of UK marketing data obsolete
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5 GDPR will render 75% of UK marketing data obsolete

6 Love Island: how brands made the most of the summer's smash hit

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7 The experience economy: key trends for 2017

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8 Case study: How 'This girl can' got 1.6 million women exercising

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9 What you need to know about sports marketing in 2017 and beyond

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10 Audi rolls out global VR experience to get people back into the showroom

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THE WORK

Dolmio "No drama" by Abbott Mead Vickers BBDO
Share
Added 14 hours ago

Dolmio "No drama" by Abbott Mead Vickers BBDO

Always "Keep going" by Leo Burnett

Always "Keep going" by Leo Burnett

Airbnb "Vice experiences" by Vice Media

Airbnb "Vice experiences" by Vice Media

McCain "We are family" by Adam & Eve/DDB

McCain "We are family" by Adam & Eve/DDB

KFC "Southern legends" by Mother

KFC "Southern legends" by Mother

Kwiff "It's perfectly normal. Until it's kwiffed" by Droga5 London

Kwiff "It's perfectly normal. Until it's kwiffed" by Droga5 London

Ikea "Vinter skuldervarmer" by SMFB Oslo

Ikea "Vinter skuldervarmer" by SMFB Oslo

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Aug 16,2017

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Aug 15,2017

Win £100 Amazon voucher: Campaign Jobs user survey

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Aug 15,2017

From the idea to the big screen: "Pennies for Life"

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Aug 15,2017

Video: 'Girl Effect' tackles poverty with tech

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Aug 14,2017

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Successful techniques to manage interview pressure

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Aug 11,2017

Dentsu talks new business of creativity