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Three and LG's Blair Witch horror spoof ad banned
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Three and LG's Blair Witch horror spoof ad banned

Three and LG's online ad spoof of The Blair Witch Project has been banned by the Advertising Standards Authority for...

Tesco opens Holland & Barrett concessions after ditching Nutricentre

Tesco opens Holland & Barrett concessions after ditching Nutricentre

Tesco is introducing Holland & Barrett stores within its own larger stores, in the supermarket's latest bid to make better...

How a French furniture brand activated Pokémon Go across 200 stores

How a French furniture brand activated Pokémon Go across 200 stores

Brands and agencies have been experimenting with Pokémon Go as a marketing tool, primarily to drive footfall to physical stores....

Loyalty still exists, but you can't measure it in points

Loyalty still exists, but you can't measure it in points

Despite mutterings of its downfall, loyalty still plays a big part in the way consumers make decisions - but an...

BRAND NEWS & ANALYSIS

BRANDS
Paddy Power says 'Urine luck' with money back campaign on a Russian win
BRANDS
Bleak early summer leads to sharpest fall in supermarket sales for two years
BRANDS
The history of Yahoo in 7 ads
AGENCY
It's not just creatives who need to ditch the stereotypes
BRANDS
The woeful tales of BHS and Sports Direct expose retail's ruthless side
BRANDS
Apple, Microsoft, Samsung top FutureBrand ranking

Apple, Microsoft, Samsung top FutureBrand ranking

BRANDS
Openreach must be 'distinct' company within BT, says watchdog
BRANDS
There's no such thing as a strong brand story without a strong team
BRANDS
How Brexit could lead to devalued British brands
AGENCY
Up for a brand orgy that will take your agency/client relationship to the next level?
BRANDS
Marketers' Toolkit: brand-building lessons from Airbnb, Coca-Cola, Carling, Barclaycard and more
BRANDS
Ex-Coke European marketing chief reveals branding secrets in new book
BRANDS
Verizon confirms Yahoo buyout
AGENCY
Jack Whitehall schooled by Olympic greats in Samsung's 'School of Rio' campaign
AGENCY
This is the age of the audience

This is the age of the audience

BRANDS
Green blamed by MPs for BHS collapse
AGENCY
Are marketers ready for a woman's world?

Are marketers ready for a woman's world?

BRANDS
Nintendo shares slide after Pokémon Go warning
AGENCY
Andy Nairn: Create your own buzz and make your own news

CASE STUDIES

THOUGHT LEADERS

Sky and BT up the ante as TV football costs soar
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1 Sky and BT up the ante as TV football costs soar

The broadcasters, which share Premier League rights, are finding fresh ways to retain existing customers and attract new ones as they battle to become the dominant football voice on TV.

Agencies' anger at failure of Stronger In campaign
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1 Agencies' anger at failure of Stronger In campaign

"We failed the country, we could and should have done better." So says one senior advertising executive involved in the Britain Stronger In Europe campaign.

THE WORK

PARTNER CONTENT

BRANDS

Promoted

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The sky is brands' only limit

BRANDS
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BRANDS

Product placement meets science

BRANDS

Tickety boo: a simple way to reach 750,000 people

AGENCY

The ad that hit me...