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BRANDS
Coke eyes American launch for Zero Sugar as calorie-free drink boosts sales in Europe
Simon Gwynn
Added 11 hours ago

Coke eyes American launch for Zero Sugar as calorie-free drink boosts sales in Europe

Coca-Cola will launch its reformulated sugar-free version Zero Sugar in the US in August, after the drink recorded double-digit growth...

McDonald's CEO: 'We're behaving like a leadership brand'
Added 14 hours ago
Simon Gwynn

McDonald's CEO: 'We're behaving like a leadership brand'

'This girl can' goes international with campaign for Australian women
Added 15 hours ago
Brittaney Kiefer

'This girl can' goes international with campaign for Australian women

Movers and shakers: Argos, Vodafone, TBWA\London
Added 16 hours ago
Staff

Movers and shakers: Argos, Vodafone, TBWA\London

BRAND NEWS & ANALYSIS

BRANDS
Flash and burn: web browser plug-in to disappear by 2020
Added 17 hours ago
Simon Gwynn

Flash and burn: web browser plug-in to disappear by 2020

BRANDS
Global brand leadership needs head, heart and hands
Added 17 hours ago
David Taylor

Global brand leadership needs head, heart and hands

BRANDS
Google: tech giant tops YouGov's debut Global Brand Health ranking
Added 17 hours ago
Ben Bold

Google, YouTube and Facebook top YouGov's global brand health ranking

BRANDS
UK to follow France in banning petrol and diesel cars
Added 18 hours ago
Simon Gwynn

UK to follow France in banning petrol and diesel cars

BRANDS
Vegan ad criticising 'inhumane' dairy practices escapes ban
Added 25 hours ago
Simon Gwynn

Vegan ad criticising 'inhumane' dairy practices escapes ban

BRANDS
Airlines see biggest slump in customer experience ratings
Added 25 hours ago
Simon Gwynn

Airlines see biggest slump in customer experience ratings

AGENCY
Consumers urge brands to push the boundaries of gender stereotyping
Added 38 hours ago
Nicola Kemp

Consumers urge brands to push the boundaries of gender stereotyping

BRANDS
Love Island: how brands made the most of the summer's smash hit
Added 38 hours ago
Gurjit Degun

Love Island: how brands made the most of the summer's smash hit

AGENCY
Maltesers: Grey's campaign won Channel 4's 'Superhumans Wanted' competition last year
Added 40 hours ago
Ben Bold

Grey London and Volvo triumph in Channel 4's £1m diversity competition

BRANDS
'Shrinkflation' affected more than 2,500 grocery products over last five years
Added 41 hours ago
Simon Gwynn

'Shrinkflation' affected more than 2,500 grocery products over last five years

BRANDS
Brands don't always require heroes
Added 42 hours ago
Helen Edwards

Brands don't always require heroes

BRANDS
Cadbury: The Tiffin to make another return
July 24, 2017
Ben Bold

Cadbury re-resurrects Tiffin bar after fan-driven social campaign

AGENCY
Craig Mawdsley
July 24, 2017
Craig Mawdsley

It's time for brands to reduce their reliance on vox pop and anecdote

BRANDS
Is John Lewis losing its retailing crown?
July 24, 2017
John Tylee

Is John Lewis losing its retailing crown?

BRANDS
How King Games keeps you crushing candy for years
July 24, 2017
Emily Tan

How King Games keeps you crushing candy for years

AGENCY
Helen Mirren believes insecurity can actually drive creativity
July 24, 2017
Sonoo Singh

Helen Mirren believes insecurity can actually drive creativity

BRANDS
Uber is everything that is wrong with disruption
July 24, 2017
Andy Pemberton

Uber is everything that is wrong with disruption

BRANDS
Asda considering taking over B&M
July 24, 2017
Emily Tan

Asda considering taking over B&M

BRANDS
CMO Q&A: Nissan's Roel de Vries
July 21, 2017
Diana Bradley

CMO Q&A: Nissan's Roel de Vries

BRANDS
Facebook battles fake news with editorial rights
July 21, 2017
Babar Khan Javed

Facebook battles fake news with editorial rights

BRANDS
Chartered Institute of Marketing ups focus on strategic marketing in new platform
July 21, 2017
Simon Gwynn

Chartered Institute of Marketing ups focus on strategic marketing in new platform

BRANDS
Microsoft UK confirms sales and marketing job cuts
July 21, 2017
Emily Tan

Microsoft UK confirms sales and marketing job cuts

BRANDS
Men are 'more responsive' to online ads
July 21, 2017
Omar Oakes

Men are 'more responsive' to online ads

BRANDS
No1 Rosemary Water: the drink that definitely doesn't make you age backwards
July 21, 2017
Simon Gwynn

No1 Rosemary Water: the drink that definitely doesn't make you age backwards

BRANDS
Juicero and the maker's mistake
July 21, 2017
Ian Leslie

Juicero and the maker's mistake

AGENCY
Wins this week: MillerCoors, Green & Black's, Sunny, NSPCC
July 21, 2017
Staff

Wins this week: MillerCoors, Green & Black's, Sunny, NSPCC

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LATEST CAMPAIGN VIDEO

CASE STUDIES

BRANDS
How and why Santander Bank created a user-generated content campaign
June 29, 2017
Emily Tan

How and why Santander Bank created a user-generated content campaign

BRANDS
Tommy Hilfiger's chief brand officer on using digital to embrace the fast-fashion trend
June 16, 2017
Emily Tan

Tommy Hilfiger's chief brand officer on using digital to embrace the fast-fashion trend

BRANDS
How Google and Boiler Room used VR to transport people to a Berlin techno club
June 14, 2017
Brittaney Kiefer

How Google and Boiler Room used VR to transport people to a Berlin techno club

BRANDS
How The Economist ramped up subscriptions by bringing gross stories to life
May 31, 2017
Staff

How The Economist ramped up subscriptions by bringing gross stories to life

PODCASTS

AGENCY
John Lewis: shifting away from cry and buy
December 09, 2016
Shona Ghosh

Podcast: the big fat Christmas episode

BRANDS
Adblockalypse a year on
August 30, 2016
Shona Ghosh

Adblockalypse a year on

BRANDS
Storytelling: Pixar and the National Theatre discuss storytelling techniques
July 18, 2016
Shona Ghosh

Podcast: Storytelling tips from Pixar's story chief and the National Theatre

Our Writers

Claire Beale

Global editor-in-chief

Rachel Barnes

UK editor

Gemma Charles

Deputy editor

Omar Oakes

News editor (online)

Nicola Kemp

Trends Editor

Gurjit Degun

News editor (print)

Emily Tan

Technology editor

Simon Gwynn

Reporter

THOUGHT LEADERS

AGENCY
Ask Bullmore: The questions I never got to answer
Jeremy Bullmore
Jul 21,2017

Ask Bullmore: The questions I never got to answer

AGENCY
Change is in the air for Campaign - and you
Rachel Barnes
Jul 20,2017

Change is in the air for Campaign - and you

AGENCY
ASA's rules on gender stereotyping give us a step in right direction
Rachel Pashley
Jul 19,2017

ASA's rules on gender stereotyping give us a step in right ...

AGENCY
Wake up and smell the effectiveness
Matt Hill
Jul 19,2017

Wake up and smell the effectiveness

BRANDS
From interruption, to engagement, to doing
Stuart Butler
Jul 18,2017

From interruption, to engagement, to doing

BRANDS
How retailers can beat the e-commerce giants
Graham Cooke
Jul 17,2017

How retailers can beat the e-commerce giants

BRANDS
Debunking myths: stand up to pseudoscience
Sue Unerman
Jul 14,2017

Debunking myths: stand up to pseudoscience

MOST READ
TRENDING
Is John Lewis losing its retailing crown?
Share July 24, 2017 John Tylee

1 Is John Lewis losing its retailing crown?

Following a series of news stories highlighting issues such as job cuts and payments below the minimum wage, is the shine coming off John Lewis? Or is this simply a readjustment process that any major retailer might have to endure to emerge stronger?

Uber is everything that is wrong with disruption

2 Uber is everything that is wrong with disruption

Love Island: how brands made the most of the summer's smash hit

3 Love Island: how brands made the most of the summer's smash hit

Vegan ad criticising 'inhumane' dairy practices escapes ban

4 Vegan ad criticising 'inhumane' dairy practices escapes ban

Wunderman's Read: 'We are different from Accenture. We're creative'

5 Wunderman's Read: 'We are different from Accenture. We're creative'

6 Sharon Horgan on confidence, creativity and closing the gender gap

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7 Juicero and the maker's mistake

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8 Peter Souter to remain as chairman of TBWA\London

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9 Grey London and Volvo triumph in Channel 4's £1m diversity competition

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10 Lyle's Golden Syrup and Dr Oetker to sponsor The Great British Bake Off

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Making media fun again: why we must free our industry from outdated models
Shares0
Share July 06, 2017 Nick Emery

1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

2 Job description: Digital marketing executive

3 Job Description: Creative director

4 Job description: Campaign manager

Confused about programmatic?: key terms and acronyms explained
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5 Programmatic advertising: Key terms and acronyms explained

6 View all the Grand Prix winners from Cannes Lions 2017

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7 Case study: How 'This girl can' got 1.6 million women exercising

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8 What you need to know about sports marketing in 2017 and beyond

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9 MediaCom scoops €875m media account for Peugeot-Citroen owner PSA Group

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10 ASA to introduce new guidelines on gender stereotyping in ads

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THE WORK

BBC Radio 1 "Ibiza weekend" by Mother Design
Share
Added 16 hours ago

BBC Radio 1 "Ibiza weekend" by Mother Design

The Rock checks off his (first) bucket list in new Apple spot

The Rock checks off his (first) bucket list in new Apple spot

The Times Literary Supplement "Jane Austen at 200" by Bridge Studio

The Times Literary Supplement "Jane Austen at 200" by Bridge Studio

Private view: Please no more ads about living in the moment (with Anna Carpen and Charlie Crompton)

Private view: Please no more ads about living in the moment (with Anna Carpen and Charlie Crompton)

Ford "Together we go further" by GTB UK

Ford "Together we go further" by GTB UK

Under Armour declares its spokespeople are 'Unlike Any' others

Under Armour declares its spokespeople are 'Unlike Any' others

British Airways "Safety video" by Bartle Bogle Hegarty

British Airways "Safety video" by Bartle Bogle Hegarty

PARTNER CONTENT

MEDIA

Promoted

Promoted

Primesight
Jul 21,2017

Make An Impression: July's Top 10 Out of Home campaigns

MEDIA

Promoted

Richard Townsend, Circus Street
Jul 21,2017

Understanding content marketing

AGENCY

Promoted

Jul 21,2017

Open Canvas: the best in outdoor

MEDIA

Promoted

Suzanne Bidlake
Jul 21,2017

Populism and creativity

MEDIA

Promoted

Radiocentre
Jul 20,2017

June's Aerial Awards winner: NHS Blood & Transplant 'Potatoes'

MEDIA

Promoted

Tara Moore, managing editor, FutureVision
Jul 20,2017

FutureVision: Disrupting the disruptors

AGENCY

Promoted

Jennifer Jackson
Jul 20,2017

New white paper: How to attract and engage marketing and creative ...