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BRANDS
Most sectors should spend more on cinema advertising for better ROI, research suggests
Simon Gwynn
Added 9 hours ago

Most sectors should spend more on cinema advertising for better ROI, research suggests

Brands in almost all major consumer sectors would see better return on investment across whole campaigns by putting a higher...

What creative businesses can learn about risk-taking from Michael McIntyre
Added 9 hours ago
Claire Bridges

What creative businesses can learn about risk-taking from Michael McIntyre

Wes Anderson directs H&M's blockbuster Christmas ad
Added 14 hours ago
Brittaney Kiefer

Wes Anderson directs H&M's blockbuster Christmas ad

Diageo hires Nestlé's Gawain Owen as first head of programmatic
Added 15 hours ago
Simon Gwynn

Diageo hires Nestlé's Gawain Owen as first head of programmatic

BRAND NEWS & ANALYSIS

AGENCY
Will AI make you redundant?
Added 16 hours ago
Dino Burbidge

Will AI make you redundant?

BRANDS
Wake up, sheeple: Lyst calls on shoppers to raise the baa on Black Friday
November 25, 2016
Simon Gwynn

Wake up, sheeple: Lyst calls on shoppers to raise the baa on Black Friday

BRANDS
Disney brings South Pacific adventure Moana to London with themed Thames Clipper
November 25, 2016
Simon Gwynn

Disney brings South Pacific adventure Moana to London with themed Thames Clipper

AGENCY
Campaign Viral Chart: John Lewis Christmas ad is number one again
November 25, 2016
Unruly

Campaign Viral Chart: John Lewis Christmas ad is number one again

BRANDS
Fantastic Beasts leads the way for innovative multiplatform storytelling
November 25, 2016
Sir William Sargent

Fantastic Beasts leads the way for innovative multiplatform storytelling

BRANDS
Domino's plans to increase UK stores from 950 to 1,600
November 25, 2016
Simon Gwynn

Domino's plans to increase UK stores from 950 to 1,600

BRANDS
Iceland vs. Iceland: country takes UK supermarket to court
November 25, 2016
Simon Gwynn

Iceland vs. Iceland: country takes UK supermarket to court

AGENCY
Dylan Collard: photographer behind Ages of Us
November 25, 2016
Kate Magee

Photographer Dylan Collard champions diversity in Ages of Us exhibition

BRANDS
Shan Henderson: the director of mobile at Yahoo UK
November 25, 2016
Shan Henderson

Yahoo UK's director of mobile says patchy Wi-Fi is his secret work weapon

AGENCY
Ask Bullmore: How can I better manage competing relationships?
November 25, 2016
Jeremy Bullmore

Ask Bullmore: How can I better manage competing relationships?

BRANDS
Only you can drive your career, says Adbrain's chief marketer
November 25, 2016
Ed Chater

Only you can drive your career, says Adbrain's chief marketer

AGENCY
Work less, wrestle more: The truth about being a working parent in adland
November 24, 2016
Angus Macadam

Work less, wrestle more: The truth about being a working parent in adland

BRANDS
Rainbow Laces: new sponsors include O2 and Visa
November 24, 2016
Shona Ghosh

Premier League and Manchester United join 'Rainbow Laces' campaign

BRANDS
SodaStream: 'Shame or glory' campaign
November 24, 2016
Simon Gwynn

SodaStream in a fizz with bottled water industry over Game of Thrones-inspired ad

BRANDS
Selfridges to create world's biggest handbag hall
November 24, 2016
Simon Gwynn

Selfridges to create world's biggest handbag hall

AGENCY
Why ageism is adland's next frontier
November 24, 2016
Nicola Kemp

Why ageism is adland's next frontier

BRANDS
Black Friday: in numbers
video
November 24, 2016
Georgina Brazier

Black Friday: in numbers

AGENCY
Brands battle to win Christmas: six festive ads reviewed
November 24, 2016
Staff

Brands battle to win Christmas: six festive ads reviewed

BRANDS
Skyscanner and Airbnb deal talks signal growing power of China's tourism market
November 24, 2016
Simon Gwynn

Skyscanner and Airbnb deal talks signal growing power of China's tourism market

AGENCY
Every little insight helps to create Tesco's festive spots
November 24, 2016
Simon Gregory

Every little insight helps to create Tesco's festive spots

BRANDS
Team GB explores virtual reality for Winter Games
November 24, 2016
Shona Ghosh

Team GB explores virtual reality for Winter Games

BRANDS
Team GB: 2016 marked its biggest investment in social
November 24, 2016
Shona Ghosh

How Team GB won social gold during the Rio 2016 Olympics

BRANDS
Top Costa marketer Welch steps down from company
November 24, 2016
Matt Chapman

Top Costa marketer Welch steps down from company

AGENCY
Nabs ad shines light on pressure facing working parents
November 24, 2016
Nicola Kemp

Nabs ad shines light on pressure facing working parents

BRANDS
Turkey of the week: BBC "BBC+ app" by BBC Creative
November 24, 2016
Omar Oakes

Turkey of the week: BBC "BBC+ app" by BBC Creative

AGENCY
Adidas: subverting the usual lionisation of football players
November 23, 2016
Shona Ghosh

Adidas ribs Paul Pogba in 'Never follow' campaign

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LATEST CAMPAIGN VIDEO

CASE STUDIES

AGENCY
Case study: Why Alan Partridge was social media gold for Hostelworld and Lucky Generals
November 01, 2016

Case study: Why Alan Partridge was social media gold for Hostelworld and Lucky Generals

BRANDS
Lynx's global campaign encouraged men to throw off the shackles of conformity
October 31, 2016
David Taylor and Jon Goldstone

How to reboot brand strategy for the digital age

BRANDS
Case study: How fame made Snickers' 'You're not you when you're hungry' campaign a success
October 26, 2016
James Miller

Case study: How fame made Snickers' 'You're not you when you're hungry' campaign a success

BRANDS
Case study: How 'Love Island' influencers were used for a hyperlocal campaign
October 21, 2016
Staff

Case study: How 'Love Island' influencers were used for a hyperlocal campaign

PODCASTS

BRANDS
Adblockalypse a year on
August 30, 2016
Shona Ghosh

Adblockalypse a year on

BRANDS
Storytelling: Pixar and the National Theatre discuss storytelling techniques
July 18, 2016
Shona Ghosh

Podcast: Storytelling tips from Pixar's story chief and the National Theatre

BRANDS
Podcast: Lord Heseltine speaks exclusively on marketing Brexit
June 09, 2016
Shona Ghosh

Podcast: Lord Heseltine speaks exclusively on marketing Brexit

Our Writers

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UK editor

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Deputy editor

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News editor

Nicola Kemp

Trends Editor

Gurjit Degun

Senior reporter

Shona Ghosh

Technology editor

Simon Gwynn

Reporter

THOUGHT LEADERS

BRANDS
Abby Carvosso: the group managing director, advertising, at Bauer Media
Abby Carvosso
Nov 23,2016

Luminaries and how brands can reach them

AGENCY
What brands need this Christmas is to bring VR to life
Malcolm White
Nov 23,2016

What brands need this Christmas is to bring VR to life ...

BRANDS
What the response to Trump tells us about marketers
Zoe Harris
Nov 22,2016

What the response to Trump tells us about marketers

BRANDS
How challenger brands can move up the food chain
Jon Goldstone
Nov 22,2016

How challenger brands can move up the food chain

BRANDS
Helen Normoyle: chief marketing officer, Countrywide
Helen Normoyle
Nov 22,2016

Countrywide's chief marketing officer: Take risks but don't get caught up ...

AGENCY
Quitting may be the key to success
Scott Ross
Nov 21,2016

Quitting may be the key to success

BRANDS
Maria Betes: the senior brand manager, single-malts whisky, Europe, Diageo
Maria Betes
Nov 18,2016

Resilience is an important skill to master, says Diageo brand manager ...

MOST READ
TRENDING
Wes Anderson directs H&M's blockbuster Christmas ad
Share Added 14 hours ago Brittaney Kiefer

1 Wes Anderson directs H&M's blockbuster Christmas ad

Wes Anderson has directed H&M's festive ad about a train journey on Christmas Eve starring actor Adrien Brody.

Why ageism is adland's next frontier

2 Why ageism is adland's next frontier

Moorhead: ‘New contracts are being produced every day for agencies to hide behind’

3 Media agencies must face up to trust issue

Anna Jones: outgoing Hearst UK CEO said recent flurry of departures is 'a coincidence'

4 Hearst UK posts £5.4m loss and plans to close titles

P&G: Chief brand officer Marc Pritchard

5 P&G halves agencies in efficiency drive

6 Hyper relevancy and good ads: how to win back consumer hearts

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7 Apple's Christmas ad preaches acceptance with Frankenstein's monster

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8 MEC wins £20m BMW media account

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9 Grey raids AMV BBDO and Sunshine to bolster strategy team

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10 Brands battle to win Christmas: six festive ads reviewed

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Christmas 2016 ads: the best so far
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Share November 04, 2016 Staff

1 Christmas 2016 ads: the best so far

Buster the Boxer, Mrs Claus, a doll that comes to life and an adventurous carrot feature in this year's Christmas ads. Campaign rounds up the best ads from the season.

Case study: How 'This girl can' got 1.6 million women exercising
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2 Case study: How 'This girl can' got 1.6 million women exercising

Case study: Always #LikeAGirl
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3 Case study: Always #LikeAGirl

Write now: The lost art of copywriting
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4 Write now: The lost art of copywriting

Lynx's global campaign encouraged men to throw off the shackles of conformity
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5 How to reboot brand strategy for the digital age

6 John Lewis reveals 2016 Christmas ad

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7 Case study: How fame made Snickers' 'You're not you when you're hungry' campaign a success

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8 Job description: Campaign manager

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9 Job Description: Creative director

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10 Job description: Digital marketing executive

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THE WORK

Unicef "It begins with a blanket" by Saatchi & Saatchi London
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Added 13 hours ago

Unicef "It begins with a blanket" by Saatchi & Saatchi London

H&M "Come together" by Adam & Eve/DDB

H&M "Come together" by Adam & Eve/DDB

Private view: Vodafone and TK Maxx are a bit of a Trump

Private view: Vodafone and TK Maxx are a bit of a Trump

Bulldog Skincare "Awkward elves" by Adam & Eve/DDB

Bulldog Skincare "Awkward elves" by Adam & Eve/DDB

Land Rover "Range Rover Sport: Inferno downhill challenge" by Spark44

Land Rover "Range Rover Sport: Inferno downhill challenge" by Spark44

Adidas "Never follow feat. Paul Pogba" by Iris Worldwide

Adidas "Never follow feat. Paul Pogba" by Iris Worldwide

Marston's "From Burton with love" by Big Al's Creative Emporium

Marston's "From Burton with love" by Big Al's Creative Emporium

PARTNER CONTENT

MEDIA

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Getmemedia
Nov 28,2016

A media first: the great SoundCloud Go giveaway

MEDIA

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Antje Derks
Nov 28,2016

'Give people responsibility to take control, they always go the extra ...

BRANDS

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Eleanor Hawkins
Nov 24,2016

Hyper relevancy and good ads: how to win back consumer hearts ...

MEDIA

Promoted

Stephen Graves
Nov 24,2016

Brand-building in the age of targeting

MEDIA

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Leo Rayman, Grey London
Nov 24,2016

Ask a simple question: what is the cultural ambition?

MEDIA

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Radiocentre
Nov 24,2016

October's Aerial Awards winner: EuroMillions 'Rooms'

AGENCY

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Jennifer Jackson
Nov 21,2016

How to build your employer brand: live chat with HEINEKEN and ...