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CMA picks global Reed marketer for MD as Hill departs

The Content Marketing Association has appointed Reed's head of global marketing Catherine Maskell as the industry body's new managing director....

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It's time politics took social influencers seriously

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The experience economy: key trends for 2017

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The marketing industry needs more polymaths

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We need to talk about Pepsi

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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Score a slam dunk for your brand

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Teads will bring brain science to Media360

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3 great ads I had nothing to do with #40: Anna ...

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Create your own energy

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Why this billboard stands out from the bunch

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How to create film cut-through without the spend