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How Paddy Power Betfair is using its combined £300m marketing firepower

How Paddy Power Betfair is using its combined £300m marketing firepower

Paddy Power Betfair has significantly boosted marketing spend after creating one of the biggest gambling companies following the merger of...

BRAND NEWS & ANALYSIS

BRANDS
What does the next 25 years have in store for the web? Ask Siri
BRANDS
Coca-Cola bottle leads UK's top ten most recognised brand packages
BRANDS
Airbnb's Jonathan Mildenhall reveals his big career break

Airbnb's Jonathan Mildenhall reveals his big career break

BRANDS
KFC gives away sunscreen that smells like fried chicken
AGENCY
Twitter's Emoji stickers are changing the way we use language
BRANDS
Watch: What will you be buying at London's 24-hour Tescos?
BRANDS
Guinness renews sponsorship of rugby's Pro12 for further four years
BRANDS
Why Facebook is building a Netflix for gaming
BRANDS
Who won gold at the Twitter Olympics?

Who won gold at the Twitter Olympics?

AGENCY
Half of most shared Olympics ads of all time are from Rio games
BRANDS
The online backlash sponsors endured before dropping Lochte
BRANDS
Coca-Cola, McDonald's and Samsung won the Brand Olympics on social
AGENCY
Win like Team Fiji: how data is in danger of draining our passion
BRANDS
Kardashian clan under fire over sponsored posts
BRANDS
Olympics and sunny weather drive up supermarket sales
BRANDS
What can your brand learn from Kanye, Beyonce, Ed and Adele?
BRANDS
The Marketing Society's Gemma Greaves bridges divide between clients and agencies
BRANDS
TfL marketing chief: Good leaders talk less and listen more
BRANDS
How dancer Kaelynn 'KK' Harris is helping Gap get fit
BRANDS
Why marketers should learn slow instead of failing fast

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THOUGHT LEADERS

The top 10 brands favoured by Remainers and Brexiters
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1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

THE WORK

PARTNER CONTENT

AGENCY

Promoted

Day 9: A day in the life - The Trade Desk, ...

AGENCY
BRANDS

Get your name in lights

AGENCY

Day 7: Dmexco in quotes - Mobile

AGENCY

Day 6: Getting emotional with big data ...

AGENCY
AGENCY