VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
Old Spice Mustafa wins duel against Fabio
By Sara Kimberley, campaignlive.co.uk, Friday, 29 July 2011 11:53AM
The Old Spice hunk Isaiah Mustafa has triumphed over his battle with rival Fabio, in the brand's latest online instalment.
Old Spice: hunks Fabio and Mustafa square up online
Earlier this week, Mustafa and Fabio created 40 online ads as part of their battle to win the role of the Old Spice guy.
The latest ad, created by Wieden+Kennedy Portland, has been posted on the Old Spice YouTube channel.
In "mano a mano" Mustafa breaks through a wall and threatens to punch Fabio so hard it will send him flying "through the air at such a velocity it will make skin fry like bacon and muscles explode".
Mustafa then decides to follow advice from Twitter user Geordo_S to take Fabio back in time to erase his desire to take over the Old Spice role, and then sends his rival to the moon.
The male grooming brand brought in new hunk Fabio in a series of viral ads last week to challenge to Mustafa for the Old Spice guy role.
This article was first published on campaignlive.co.uk
Related articles
Additional Information
Campaign Jobs
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Senior Packaging Account Manager Blue Skies Marketing Recruitment GBP28000 - GBP38000 per annum, Benefits: Benefits, Uxbridge
- Planning Director Direct Recruitment £80,000 - £90,000 + bens, East London
- New Business Director - to £70k + Benefits Network Career Consultants £65000 - £70000 per annum + Commission , London
- Sales and Marketing Director - Yorkshire Victoria Plumb Highly Attractive Package Commensurate With Experience, Yorkshire Region
Highest rated
Most viewed
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Jaguar readies global campaign for F-Type launch
- ITV and Channel 4 insist they will beat declining ad market
- EE adds Dare to agency roster to develop digital
Most commented
-
Forget the ‘Store of the Future’; brands need to think about the store of tomorrow
Technological innovations are everywhere, and while we may hear about a number of fascinating new developments, few will actually truly define the future of retail. Considering the changing landscape, technology is irrelevant if you don’t first understand both the behaviours and motivations of consumers in a hyper-connected, multi-channel world.
