RNIB appoints Arthur London to £1.5m ad account
The Royal National Institute of Blind People (RNIB) has appointed Arthur London to its estimated £1.5m advertising account.
The agency beat DDB London and Maher Bird Associates (MBA) in a three-way pitch, handled by Creativebrief.
St Luke's was the incumbent on the account and had worked with RNIB for eight years, but did not repitch for the business. The agency won the business from JWT.
Arthur London will be responsible for refining RNIB's strategy over the next five years as it seeks to build a new brand message and also target beneficiaries, which significantly contribute to the charity.
Last month, RNIB launched a 90-second TV ad that asks viewers to donate £3 a month to enable the charity to support blind and partially sighted people.
Voiced by 'Downton Abbey' actor Jim Carter, the ad was inspired by a letter from a 12-year-old girl who had lost her sight, but continued to attend school. The letter thanked the RNIB for its national Talking Book Service, which allowed her to read with her friends.
This article was first published on campaignlive.co.uk
- Digital Account Executive Twist Recruitment £18000.00 - £22000.00 per annum + benefits, City of London
- Account Manager / Senior Account Manager Blue Tree Recruits £30,000 - £35,000, Guildford, Surrey
- Account Director Blue Tree Recruits £40,000 - £50,000, Central London
- Junior Artworker Blue Tree Recruits £18,000 plus benefits , Theale, Reading
- Brand and Advertising Manager - Global Technology Innovator Ninesharp £52000 - £58000 per annum + Bonus, Benefits, Berkshire
- Tesco Clubcard uses Twitter to pick out Christmas gift ideas
- Samsung launches first Christmas TV campaign in the UK
- O2 launches 'walk' campaign with Ed Sheeran
- BBH London promotes Caroline Pay to deputy ECD
- ASA bans 'strongly sexual' Giffgaff ad
- Hammerson uses automated mechanical model to showcase Christmas gifts