Engine's Fuel names Ping as chief to build data offering
By Sara Kimberley, campaignlive.co.uk, Thursday, 13 September 2012 10:45AM
Fuel, the Engine-owned data strategy agency, has appointed Charles Ping, the former head of CRM at Guardian News & Media, as its chief executive.
Ping joins Engine from the marketing services provider Communisis, where he was an account director and then the strategy director, data intelligence. Before that, he worked at Ai Data Intelligence. He replaces Simon Wall, who leaves the agency to pursue other interests.
In his position as the chief executive, Ping will be responsible for building on recent new-business wins, including The Glenlivet, T-Mobile and Wickes. He will work closely with the Fuel managing director, Edmund Smiley-Jones.
Ping began his career at the Financial Times before moving to Guardian News & Media, where he spent 14 years as the publishing group's head of CRM, developing customer marketing strategies and managing all direct and data-driven marketing activity.
He has also held a number of other high-level roles, including chairman of the Direct Marketing Association and director for the Advertising Standards Board of Finance.
Debbie Klein, the chief executive at Engine UK, said: "Charles has great knowledge of the new strategic approach to making big data bitesized, and then releasing its commercial benefit. He will be a great asset to the team."Follow @SaraKimberley
This article was first published on campaignlive.co.uk
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- Middleweight Designer become £36K, Central London
- Senior Category Manager Ball & Hoolahan £60,000 + Car/Car Allowance, South East
- Senior Brand Manager Ball & Hoolahan £55,000 per annum, South East
- Interim Brand Manager Ball & Hoolahan £44,000 per annum + Car/ Car Allowance, South East
- Campaign Viral Chart: Pepsi tops Coke with Jeff Gordon test drive
- Iris and Cheil big winners at MAA Best Awards
- Twitter attracts more ads, but rates tumble 67%
- Greenpeace protests outside Saatchi & Saatchi London office
- Kevin Bacon, Google Glass and Julian Assange: the SXSW weekend in tweets
- Halifax releases 'holiday dad' campaign