MediaCom picks up Arriva media business
By Mark Banham, mediaweek.co.uk, Friday, 19 October 2012 11:57AM
MediaCom has been awarded the media account for Arriva buses as part of a competitive pitch that knocked incumbent PHD off the business.
The brief will include media planning and buying both online and offline, as well as online search campaigns to promote Arriva's services across all regions. MediaCom will start work on the business next year.
Cora Robinson, head of marketing for Arriva UK Bus, said; "MediaCom delivered a very good tender that demonstrated an excellent understanding of our business and industry.
"2013 will see the launch of a new marketing strategy with ambitious plans for the future, so the appointment of such a strong, established media agency will help support the effective delivery of these plans. We are looking forward to working closely with MediaCom over the next three years."
Paul Bramwell, managing director of MediaCom’s Birmingham office, where the account will be based, said: "Arriva UK Bus is an exciting brand with a strong national relevance and valuable proposition, so we are delighted to be working with them to develop a wide-reaching and effective media program that will ultimately encourage more customers to choose the bus."Follow @Banham72
This article was first published on mediaweek.co.uk
- Junior Front End Developer Source £25000 - £28000 per annum, London
- Head of Design Blue Skies Marketing Recruitment £45000 - £50000 per annum, Reading
- DIGITAL MARKETING MANAGER (Ecommerce, Retail, CRM) Creative Recruitment £40000 - £45000 per annum, London
- WEB CONTENT COORDINATOR-(Retail,Ecommerce,CMS,Web Management) Creative Recruitment £25000 - £30000 per annum, London
- Community Manager, Integrated Agency, London Blue Skies Marketing Recruitment £30000 - £35000 per annum, London
- VCCP, MediaCom, Lida and SapientNitro among Campaign's Agencies of 2013
- Ogilvy poaches McDonald's creative director for Unilever role
- More evidence of strong TV spend in second half of 2013
- New year's resolution: learn to code in 2014
- Evian tops YouTube 2013 ad leaderboard
- Volvo van Damme spot nears 60 million YouTube views