Karmarama wins B&Q's £40 million advertising
By Anne Cassidy, campaignlive.co.uk, Friday, 16 November 2012 11:01AM
B&Q has awarded its £40 million advertising account to Karmarama.
The agency won the business after a head-to-head pitch with WCRS.
Other competing agencies BETC London and Dare were knocked off the pitch at an earlier stage.
The previous incumbent on the account McCann London pulled out of the process following the departure of B&Q's marketing director, Katherine Paterson in September.
The pitch kicked off in July this year and was handled by an in-house consultant.
McCann had worked with B&Q for three years after winning the business following a pitch against WCRS, Miles Calcraft Briginshaw Duffy (MCBD), and Rapier.
Earlier this week, Kingfisher, B&Q’s parent company, handed MEC its consolidated £45 million media planning and buying business for its B&Q, TradePoint and Screwfix brands after a pitch.
This article was first published on campaignlive.co.uk
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- Account Manager - various accounts - up to £30k + bens Barker Graves Up to £30k plus bens, Central London
- Account Manager - Global Omnichannel Marketing Analytics Leader Recruitment Revolution £25,000 to £35,000 + 10% bonus + pension, Brighton, East Sussex
- Community Marketing Coordinator - Global Publisher Recruitment Revolution Excellent Salary + Company Benefits Package , Oxford, Oxfordshire
- Advertising Technology Executive - Media Owner (Music & Ents) Silverdrum Up to £35,000 + benefits, London (Central), London (Greater)
- BBC social media manager calls for brands to add value
- Dave Trott: Great advertising isn't just gimmicks
- Johnny Fearless closes after client departure
- WPP launches Xaxis Audio with Global
- Google aims to hold brands' hands with 'programmatic playbook'
- Manning Gottlieb OMD, MediaCom and PHD head shortlist for 2015 Thinkbox TV Planning Awards