Adland staff numbers reach 52-year high
By Jeremy Lee, campaignlive.co.uk, Thursday, 29 November 2012 08:00AM
The number of employees working in advertising, media and communications agencies has risen to record levels, according to the IPA's 2012 Agency Census.
The survey reveals that the size of the employed base in IPA member agencies has increased from 19,372 to 20,491. This is the highest level in the 52 years of the census after a 5.8 per cent increase on 2011.
The total number of women working in agencies has passed 10,000 for the first time, but the male-to-female ratio remains roughly the same at 51:49. However, one in five of the top management posts is now filled by a woman.
The average age of employees in all member agencies is 34, although it is younger in media shops at 31. The largest percentage of people in executive management positions are aged 31-40, although 2 per cent are under 30. There was also an increase in ethnic-minority employees.
Nicola Mendelsohn, the IPA president, said: "It’s terrific to see that the number of employees in advertising is at its highest level since records began. Moreover, as the first female president of the IPA, I find it extremely encouraging to see the percentage of women in senior management positions on the increase like this."
This article was first published on campaignlive.co.uk
- Senior Planner, Direct Marketing /CRM Agency, London Direct Recruitment £70,000-100,000, London (Greater)
- Account Executive - Partnership Marketing Stonor £18,000 to £20,000, London (Central), London (Greater) / London (North), London (Greater) / London (West), London (Gr...
- Account Manager/Senior Account Manager - Integrated - Herts Stonor £28,000 to £35,000 dependent on experience , Bedfordshire / Hertfordshire / London (North), London (Greater)
- Midweight Copywriter (Digital) createselect Up to £38K pa, depending on experience, London (Central), London (Greater)
- Digital Marketing Executive - Healthcare GoodEgg Digital £24k + Great Benefits, England
- ASA receives 240 complaints about Sainsbury's Christmas ad
- John Lewis Christmas ad gets three times more views than Sainsbury's in first 24 hours
- Watch: The Post Office's first Christmas TV campaign in five years
- Watch: Ant and Dec star in Morrisons' festive campaign
- DigitasLBi is on hunt for new media leader as Ling exits
- Samsung launches first Christmas TV campaign in the UK