VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
Coral attempts to stand out in football betting ad fray
By Daniel Farey-Jones, campaignlive.co.uk, Friday, 30 November 2012 01:00PM
Bookmaker Coral is to debut a TV ad featuring a football 'evolving' as it attempts to push its new mobile offering in the crowded sports betting market.
The ad is the first created by DLKW, which Coral appointed as its advertising agency in June.
It is intended to be different from other bookmakers’ creative ploys, for example Ladbrokes’ excitable Italian football commentator and Bet365’s Ray Winstone-fronted ads.
It begins with a 1930s football flying through the air. The football sheds its 1930s covering to reveal a 1950s style, then a 1970s and finally a modern-day look.
Matt Prevost, marketing director at Coral Interactive, said: "The ads convey the simple message that we’re evolving and in doing so we are raising our game."
The ad will debut on Sky Sports tomorrow (1 December) before the lunchtime West Ham vs Chelsea game.
Coral is the UK's third-largest retail bookmaker with a 20 per cent market share.
This article was first published on campaignlive.co.uk
Additional Information
Campaign Jobs
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Senior Campaign Planner/Account Manager PFJ £250 - £350 per day, London
- Campaign Manager Network Marketing £32000 - £36000 per annum + Bonus, Yorkshire and the Humber
- Pipeline Developer - CG Studio - London Network Career Consultants £40000 - £50000 per annum, London
- Marketing Executive Network Marketing £20000 - £23000 per annum, West Yorkshire
Highest rated
Most viewed
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- ITV and Channel 4 insist they will beat declining ad market
- Heinz brings back invisible bottle of tomato ketchup
- EE adds Dare to agency roster to develop digital
Most commented
-
Twitter gives brands adds lead generation to
Twitter has announced an addition to its Twitter Cards today to allow marketers to generate leads and drive purchases and all within the space of a tweet.It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.
