Guardian launches audio service
By John Reynolds, mediaweek.co.uk, Tuesday, 18 December 2012 10:37AM
The Guardian is launching an audio edition of the newspaper, in a tie up with Audible, the provider of digital audiobooks.
Guardian Audio Edition will provide an hour-long weekly overview of its chosen top stories running in the Guardian, both online and in the paper over the week, including news, culture and opinion pieces.
The service will run for six months. No rival newspaper is thought to offer such an initiative at the moment, although the Economist Audio Edition provides listeners with each week's issue, read by professional broadcasters.
Guardian Audio Edition is initially a tie-up between the Guardian and Audible without third-party sponsorship, but this could change in the future depending on its success.
Each audio edition will be introduced by Guardian columnist Jonathan Freedland.
As well as an overview of articles published in the Guardian, there will be a focus on book reviews. The reviews will be hosted by Claire Armistead, Guardian’s News & Media’s book editor, Guardian’s book writer Richard Lea and invited guest reviewers.
The imitative is being headed by Dipesh Morjaria, business director for multimedia at Guardian News & Media.
Morjaria said he believed it was unlikely that Guardian Audio would cannibalise readers from the Guardian newspaper, believing it will attract "new and existing" readers to the Guardian brand.
Morjaria continued: "Our digital first strategy and open philosophy means we are constantly looking for new ways to showcase our consent and engage new audiences."
He said he was expecting a lot of feedback and comment from the initiative.
Will Lopes, managing director of Audible.co.uk, say Guardian Audio had the potential to reach out to new audiences.
The Guardian Audio Edition is free of change to users on Guardian.co.uk, Audible.co.uk, Soundcloud.com and iTunes.Follow @johnreynolds10
This article was first published on mediaweek.co.uk
- Head of UX & Digital Design Director MCG Associates tax free competitive package, Dubai (Emirate) (AE)
- Group Brand Consultant - RSA RSA Excellent Salary & Package, London (Central), London (Greater)
- Freelance Senior Designer Purple Consultancy £260 - £280 per day, London
- Marketing Planner Stopgap £60000 - £65000 per annum + pro rata - 6 month contract, Bedfordshire
- B2B Marketing Manager - Technology Sector - Berkshire Ninesharp £35000 - £40000 per annum + Fantastic Benefits, Wokingham
- ZenithOptimedia loses £200m O2 business to Havas Media without a pitch
- Facebook IQ reveals marketing to millennials is flawed
- Vizeum retains £14m AB InBev in the UK and adds European markets
- Breast Cancer Campaign crowd-sources videos for 'wear it pink' campaign
- Sir Martin Sorrell labels Omnicom CFO exit 'bizarre'
- Guardian joins forces with Telegraph for media planning tool