Google shifts Chrome account from BBH to 72andSunny
Google has moved its global advertising account for its Chrome browser out of Bartle Bogle Hegarty and into 72andSunny.
BBH had worked on the brief for four years and positioned Chrome as a tool to unlock human potential, expressed through the idea "The web is what you make of it".
It created a series of films called "Chrome Stories", including one that told the story of how the 20-year-old entrepreneur Jamal Edwards launched his youth broadcasting website SB.TV and ended up signing a deal with Sony RCA.
In a statement, BBH said: "Our involvement with this project is coming to an end as Google has decided for operational reasons to embark on the next stage of the Chrome journey with an agency on their doorstep in California. This is end of our work on Chrome but we continue to work with Google on many other projects."
This article was first published on campaignlive.co.uk
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- Mobile media publisher manager Ultimate Asset £38000 - £45000 per annum, London
- Senior Account Director / Group Account Director [Direct/CRM] - Central London Agency - to £70k Fill Recruitment Ltd to £70k + great benefits, Central London
- Motion graphics designer/after effects expert Salt £200 - £300 per day, City of London
- Senior Digital Designer Required | Contract to Permanent Salt £300 - £400 per day, City of London
- Campaign Viral Chart: Pepsi tops Coke with Jeff Gordon test drive
- Twitter attracts more ads, but rates tumble 67%
- Greenpeace protests outside Saatchi & Saatchi London office
- Kevin Bacon, Google Glass and Julian Assange: the SXSW weekend in tweets
- Halifax releases 'holiday dad' campaign
- Mondelez signs global partnership with Facebook