The move to a paywall future will likely give newspapers struggling for survival around the world pause for thought, particularly in the UK. In November, the Telegraph introduced a metered paywall strategy for overseas users.
The latest move makes The Washington Post one of the last big American newspapers to erect a paywall. The New York Times, The Wall Street Journal and the Los Angeles Times already have paywalls.
The Washington Post said in a statement that like the WSJ and The New York Times, it would launch a "metered digital subscription model". Initially, this will allow readers access to up to 20 free articles on the site each month.
A similar path was trodden by the New York Times, which then dialled back free access to 10 articles a month. The newspaper has made what is widely seen as a successful transition to a paid model and has around 600,000 digital subscribers.
This article was first published on mediaweek.co.uk
Video marketing for businesses can be a tough game to play. The video landscape is full of funny pranks and comedy acts, so finding an area to put your real content where it will be viewed is difficult. Many businesses are attracted to YouTube, as they boast six billion hours of video viewed. So, they figure, hey why can’t I get some of those hours. The problem is: YouTube’s viewed content is dominated by shows and comedy.