The Washington Post to launch a metered paywall this summer
By Gordon MacMillan, mediaweek.co.uk, Tuesday, 19 March 2013 11:05AM
The Washington Post is to follow The New York Times and erect a metered paywall this summer.
The move to a paywall future will likely give newspapers struggling for survival around the world pause for thought, particularly in the UK. In November, the Telegraph introduced a metered paywall strategy for overseas users.
The latest move makes The Washington Post one of the last big American newspapers to erect a paywall. The New York Times, The Wall Street Journal and the Los Angeles Times already have paywalls.
The Washington Post said in a statement that like the WSJ and The New York Times, it would launch a "metered digital subscription model". Initially, this will allow readers access to up to 20 free articles on the site each month.
A similar path was trodden by the New York Times, which then dialled back free access to 10 articles a month. The newspaper has made what is widely seen as a successful transition to a paid model and has around 600,000 digital subscribers.
This article was first published on mediaweek.co.uk
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