Agency: Grey London
By Jeremy Lee, campaignlive.co.uk, Monday, 29 April 2013 10:34AM
The business will be run out of JWT Singapore, which will create campaigns for the Europe, the US and Australia. The agency won the business following a pitch process involving more than 20 agencies and which began in January.
Frank Bauer, the chief executive of JWT Singapore, said: "Our entire team is humbled and thrilled. Singapore is a world-class country that embodies the best of Asia’s beauty and diversity."
In January, JWT Singapore was hired to handle the advertising for the Changi Airport Group.
This article was first published on campaignlive.co.uk