Jamie's Italian hires Karmarama as first ad agency
By Louise Ridley, campaignlive.co.uk, Wednesday, 22 May 2013 09:54AM
Jamie's Italian, the Jamie Oliver restaurant group, has hired Karmarama as its first advertising agency, after a three-way pitch against Antidote and CheethamBell JWT.
Oystercatchers handled the pitch. Karmarama will now carry out brand, digital and CRM work for the chain, which has 32 restaurants around the UK.
Karmarama’s first work will appear this autumn and is likely to run across print, outdoor, radio and digital, as well as CRM.
As part of the pitch, each agency partnered with one of the Italian restaurants, with staff spending time working there and taking cooking lessons with Gennaro Contaldo, who co-founded the chain with Oliver in 2008.
Louise Ludlam, the head of communication and culture at Jamie’s Italian, said: "From the first meeting, Karmarama felt less like an agency, more like a very creative part of the Jamie’s Italian family."
Jamie’s Italian is positioned as an "authentic, affordable Italian restaurant" and a rival to Carluccio’s, founded by chef Antonio Carluccio.
This article was first published on campaignlive.co.uk
- Product Manager Better Placed Recruitment £45000 - £65000 per annum + bonus and benefits, City of London
- Social Media Manager - Fashion Blue Skies Marketing Recruitment £35000 - £40000 per annum, London
- Managing Editor - Online Publisher - Parenting Ultimate Asset £40000 per annum, London
- Senior Account Director - Shopper/Integrated £65k+ Blue Skies Marketing Recruitment £60000 - £65000 per annum, London
- Website Coordinator Pitch Consultants £20000 - £26000 per annum, Coventry
- Will.i.am clashes with Martin Sorrell over online ads in Cannes
- Black horse returns in new Lloyds Bank campaign
- Martin Sorrell on the mega-media reviews: 'We can't remember anything like this'
- Aston Martin appoints WPP to global marketing account
- Geometry Dubai hands over Cannes Grand Prix amid controversy
- Ogilvy & Mather's radio work for Dove 'reduces Cannes jury to tears'