The account moves from JWT, whose London outpost handled the European business. The agency decided to resign the entire global business after being sacked from the European account.
The move marks the end of JWT’s 40-year relationship with Cadbury, which was acquired by Mondelez in 2009. Agency staff were informed in an email from Bob Jeffrey, JWT's global chief executive officer, yesterday.
This article was first published on campaignlive.co.uk