DWP in ad agency hunt for Child Maintenance Service
The Department of Work and Pensions (DWP) has called a pitch for its Child Maintenance Service account through the Government Procurement Service.
A tender has been sent to agencies on the GPS’ creative framework inviting them to the pitch.
The Child Maintenance Service is responsible for ensuring that children in separated families receive the appropriate levels of support decided by the courts or private agreement. It took over this responsibility from the Child Support Agency in 2008.
Abbott Mead Vickers BBDO was the most recent incumbent on the pitch, having won the business is February 2009. It was responsible for developing a campaign targeting the 300,000-plus families who separate every year with advice and support.
Last week, the DWP called a pitch to find an ad agency to create a follow-up campaign to its "targeting benefit thieves" work. The brief is to help prevent fraud in the benefit and tax credits system.
This article was first published on campaignlive.co.uk
- Project Executive Pitch Consultants £15000 - £19000 per annum, Warwickshire
- Marketing & Comms Executive Major Players £28000 - £35000 per annum, West Midlands
- Senior Designer Creative Recruitment £35000 - £40000 per annum, City of London
- Digital Designer - UI Designer Zebra People £30000 - £40000 per annum + benefits, London
- Senior Copywriter - Conceptual, Charity, Direct Marketing Agency ADLIB Upto £50k, Bristol
- Land Rover to move global ad account into Spark44
- Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook
- Viacom to bring Breaking Bad to Freeview with Spike launch
- 'Advertisers are snake oil salesmen', says Peter Oborne
- Group M retains £80m Lloyds media
- WPP's Martin Sorrell reconsiders strength of newspapers