AMV BBDO bags Adidas Foot Locker work
By Louise Ridley, campaignlive.co.uk, Monday, 22 July 2013 12:24PM
Foot Locker has awarded a Europe-wide brief to create two campaigns for Adidas to Abbott Mead Vickers BBDO.
Foot Locker put out the brief earlier this year to promote adidas trainers exclusive to its stores.
Despite a pitch initially being called, AMV BBDO won the work without going through a competitive process. Creature had previously handled the joint Adidas and Foot Locker work.
AMV BBDO, which is Foot Locker’s retained creative agency, will work on Adidas’ next two campaigns with the sports retailer. It is the first time AMV BBDO has worked with Adidas.
"Back to school" will launch at the end of August across TV, digital and social channels, and will appear in-store at Foot Locker outlets across Europe. A second campaign, "holidays", will go live towards the end of the year.
Ian Pearman, the chief executive at AMV BBDO, said: "The combination of Adidas as a brand and Foot Locker as a retailer provides a great opportunity for exciting, innovative creative work."
This article was first published on campaignlive.co.uk
- Affiliates Executive - No. 1 Agency! GoodEgg Digital Circa £25k + Exceptional Benefits, Central London
- Digital Display Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Media Insight Executive - Client Side Elizabeth Norman International £24000 - £30000 per annum + Benefits, London
- Head of UX & Digital Design Director MCG Associates tax free competitive package, Dubai (Emirate) (AE)
- FT to reveal first design overhaul in seven years
- Philips launches campaign for app-controlled lightbulbs
- Sorrell warns of Scotland becoming an 'outlier' and the UK 'diminished' by a Yes vote
- Notonthehighstreet.com launches brand campaign
- Publicis boss Maurice Lévy to step down in 2017 amid board shake-up
- 18 Feet & Rising wins Skoda digital brief