SSE seeks shop for CRM activity
SSE, the UK's second-largest energy supplier, is looking for an agency to handle its CRM activity as part of an overhaul of its communications led by the chief marketing officer, Jenny Ashmore.
SSE announced earlier this month that it would stop cold-calling people to sell its services. Instead, it has promised to only contact existing customers or people who had expressed an interest.
AAR is running the pitch alongside separate ones for the brand’s creative, digital and media accounts. SSE does not have an incumbent CRM agency as it has previously handled most of the work in-house.
As part of the comms rethink, SSE hired Ashmore as the marketing chief in July. She reports to the retail managing director, Will Morris.
Ashmore, most recently a consultant, has 20 years’ experience working at companies including Yell, Mars, Procter & Gamble, Shell and British Gas.
In March, Campaign revealed that SSE was reviewing its advertising and digital businesses. The company called a review of its £4.6 million media account in July.
Leith and The Gate handle the ad account, but neither has made it to the final stages of the creative pitch. The Media Shop Scotland is the media incumbent.
A spokeswoman for SSE declined to comment.
The Government stated at the end of 2012 that it would issue legislation forcing energy companies to simplify their tariffs and make it easier for consumers to choose.
This article was first published on campaignlive.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Senior Data Analyst Direct Recruitment £40,000 - £45,000, London
- Lead Data Planning Consultant Direct Recruitment £85,000 - £100,000, London
- Senior Data Planner Direct Recruitment £55,000, East London
- Senior CRM & Insight Analyst Direct Recruitment £75,000 +, London
- Google becomes major UK advertiser after boosting spend by 50% in 2013
- Unilever pilots multi-brand advertising with YouTube beauty channel
- MEC boss Courtier hails £600m Vodafone media win as 'life changing'
- Partners Andrews Aldridge restructures creative with hires and promotions
- Sorrell says Publicis / Omnicom's 'merger of equals' is 'impossible'
- Gatwick rolls out 'guess the X-ray' competition