Agency: Grey London
By Jeremy Lee, campaignlive.co.uk, Friday, 01 November 2013 01:04PM
The agency beat DDB to win the business in a final head-to-head pitch. The incumbents, BBDO and McCann, who shared the European business, were knocked out at an earlier stage.
In the UK, the business was handled by Abbott Mead Vickers BBDO, which introduced the brand mascot Clarence the talking polar bear in 2010. It is understood that Birds Eye Iglo now wants to resurrect the Captain Birds Eye character.
The pitch was called earlier this year following the departure of Birds Eye Iglo chief executive Martin Glenn. No one at Havas Worldwide London would comment.
This article was first published on campaignlive.co.uk