11 November 2015
09:30

Workshop

Debrief session

Get the feedback from yesterdays work as a team.

10:00

Agency change management

Whether its creating a new proposition, launching new services or making an acquisition, change is constant in today agencies. This session will help you understand how to lead teams to embrace it.

Niall McKinney, CEO, The Knowledge Engineers

10:40

Delivering integrated propositions and projects

Some of our senior mentors will share the secrets of how they lead teams to sell and deliver award-winning integrated projects.

11:20

Workshop

Building an agency change plan

Applying what you have learnt to your agency.

12:50

Lunch and networking

13:50

Entrepreneur panel – innovation opportunities for agencies

Hear from the founders of some of the hottest start-up in Europe on the key technology-driven opportunities they see for agencies today.

Moderator: Charlotte McEleny, Online Editor, Marketing Magazine

Anneka Dew, Founder, PSR Initiative

Howard Kingston, Co-founder, CMO, Adludio

Michael Rolph, Founders, Yoyo Wallet

Omaid Hiwaizi, Blippar

14:50

Making acquisitions without losing your shirt (and job)

Hear from an agency CEO on the trials and tribulations of making an acquisition and the pitfalls you need to avoid.

Pedro Avery, Group Managing Director, Havas Media Group

15:20

Workshop

Acquisition simulation – bidding for start-ups

Work with your mentor to identify an acquisition that will help develop your agencies future, and build a financial plan to justify the purchase. 

16:50

Workshop

Begin preparing for the final pitch

17:30

Close of day 2