Registration and refreshments
Welcome from Claire Beale, Niall Mckinney and Mark Lund
The challenges facing agency leaders today - and how to deal with them
Chairman: Mark Lund, CEO, McCann Worldgroup UK
Setting up your shop
Get to know your team members, and share your insights from the pre-work
Disruptive business models - the need for agency change
Learn how the best global agencies have adapted to change and grown their business. Evolving and innovating agency structures.
Where are we and where do we go from here?
Work with your team to identify the strengths and weaknesses of the agency you have inherited, and begin to plot a path forward.
Lunch and networking
How to win in an integrated world
Two senior leaders share their experiences of changing agencies to thrive in the face of new client expectations.
Creating a winning agency proposition
How to evolve a winning agency proposition and how to build an agency that can deliver it.
Transform strategic focus into a presentable vision
Mastering your ‘why buy’ statement and making a plan to creating a modern agency culture. Get your first feedback from your mentor.
How to create investment in your agency
A senior holding company leader will explain how to build eye-catching plans that can unlock investment from shareholders or holding companies.
Investment plan workshop
Work with your mentor to create a compelling investment plan for the agency, based on the proposition you build earlier.
Close of day 1