Campaign 18:05
March 28, 2017
The five things you need to know today

 
Most read
Grey London changes name to Valenstein & Fatt to promote diversity and tolerance
Grey London changes name to Valenstein & Fatt to promote diversity and tolerance

Ben Bold

Grey London is making a statement against a recent surge in racism and nationalism by changing its name to Valenstein & Fatt, with the surnames of its two Jewish founders appearing above the agency's doors for 100 days.

 
 
Tech
How automation could make us more human
How automation could make us more human

Richard Pinder

The rise of the robots should spur us to focus on our machine-beating capabilities, especially creative thinking.

 
 
Advertising
Top British advertisers call summit meeting with YouTube over brand safety
Top British advertisers call summit meeting with YouTube over brand safety

Gideon Spanier

About 20 leading British advertisers, led by trade body ISBA, have met Google for hastily-convened talks about YouTube's brand safety crisis.

 
 
Marketing
Snickers and Gay Star News tell LGBT community to 'be who you are'
Snickers and Gay Star News tell LGBT community to 'be who you are'

Ben Bold

Snickers has teamed up with Gay Star News in a bid to empower LGBT+ people and persuade them to "be who you are".

 
 
Media
Advertising aligned with news media '85% more likely to attract new customers'
Advertising aligned with news media '85% more likely to attract new customers'

Ben Bold

Advertising messages that are aligned to newsbrands are over a third (36%) more likely to deliver a "very large" profit for advertisers and 85% more likely to acquire new customers, according to consultant Peter Field and Newsworks.

 

 

 
Also in the news
 
Marketers must tell their boards '60% of programmatic spend is wasted'

Ebiquity has urged marketers to face up to the fact that 60% of their programmatic ad spend is being wasted because of the "ever more complex" media supply chain and problems with fraud and viewability.

 
 
Amazon enters Middle East with Souq.com acquisition

Amazon has made its first foray into the Middle East online retail market after agreeing to buy Souq.com, the region's biggest online retailer.

 
 
Guardian sets 'unusual' precedent with Rubicon Project lawsuit

The Guardian's lawsuit against ad tech vendor Rubicon Project on the grounds of undisclosed fees charged to advertisers is unusual on "any dimension", according to Nick Manning, chief strategy officer at Ebiquity.

 
 
Humans first in a digital world
Promoted
Humans first in a digital world

Sean MacDonald and Suzanne Powers, McCann Worldgroup

Been in a meeting recently when the conversation turns to bots? How about IOT, AR/VR, and, of course, AI? McCann Worldgroup considers the importance of human-first tech

 
Are your ads working? Consumers tell all...
Promoted
Are your ads working? Consumers tell all...

Georganna Simpson

Xaxis' panel 'Is data everything?' at AdWeek Europe highlighted the importance of consumer data but urged the industry to remember the people behind the data. We asked the general public what they think...

 

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