Campaign 18:05
January 22, 2017
The five things you need to know today

 
Most read
George Soros predicts Brexit will be reversed
George Soros predicts Brexit will be reversed

Simon Gwynn

Billionnaire investor George Soros referred to Donald Trump as a "would-be dictator" and predicted that the incoming US president would be a failure, in an address to business leaders and journalists at the World Economic Forum in Davos, Switzerland.

 
 
Tech
Six in ten Brits unhappy with retail apps and want integrated AR/VR
Six in ten Brits unhappy with retail apps and want integrated AR/VR

Emily Tan

While UK consumers have been downloading more retail apps in the past year than they have before, only 40% find themselves satisfied with the current offering.

 
 
Advertising
How adland should respond to Trump's inauguration
How adland should respond to Trump's inauguration

Laura Jordan-Bambach

As Donald Trump becomes US president, it is up to the ad industry to be a creative force for good, says Mr President's creative partner.

 
 
Marketing
Brands and the inauguration: Who's in, who's out
Brands and the inauguration: Who's in, who's out

Kathryn Luttner

A swearing-in ceremony unlike any other has forced advertisers to make a tough decision.

 
 
Media
HTC offers chance to meet president Trump in VR
HTC offers chance to meet president Trump in VR

Omar Oakes

Vive, the VR device made by smartphone brand HTC, has created a virtual reality experience that lets users meet Donald Trump ahead of the billionaire's inauguration as US president today.

 

 

 
Also in the news
 
Obamas throw open doors to the White House with VR

Social video experts at Be On review "The people's house", the latest viral video from Oculus, Facebook and the White House.

 
 
13 must-see brand films from 2016 to check out ahead of Brand Film Festival London

Ahead of the inaugural Brand Film Festival London, check out some of the finest cinematic storytelling on behalf of brands released this year.

 
 
IPA and production company row gathers steam

A further 36 production companies have put their weight behind a call for agencies to avoid a "rigged" bidding system.

 
 
The Thinkboxes: November/December 2016 shortlist
Promoted
The Thinkboxes: November/December 2016 shortlist

Thinkbox

Which TV adverts made the shortlist this month?

 
Smile, you're on camera
Promoted
Smile, you're on camera

Eleanor Thornton-Firkin, Ipsos Connect UK

We already know the mood people are in affects their spending, but facial coding technology is pushing emotion-led marketing to a much higher level

 
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