Campaign 18:05
September 21, 2017
The five things you need to know today

 
Most read
Making Tesco great again
Making Tesco great again

Alison Hoad

Alison Hoad, the chief strategy officer of Bartle Bogle Hegarty London, reveals how the stalwart British supermarket turned around its fortunes.

 
 
Tech
Spotify UK poaches Auto Trader's Patel as head of sales
Spotify UK poaches Auto Trader's Patel as head of sales

Gurjit Degun

Rakesh Patel, advertising director at Auto Trader, is joining Spotify UK as its head of sales.

 
 
Advertising
Movers and shakers: Publicis, WPP, Carling, OMD, Arla and more
Movers and shakers: Publicis, WPP, Carling, OMD, Arla and more

Staff

Welcome to Campaign's round-up of the hires, departures and promotions across the industry.

 
 
Marketing
The making of an ad: Absolut's 'One night' celebrates the power of creativity
The making of an ad: Absolut's 'One night' celebrates the power of creativity

James Page

Watch Absolut and BBH London discuss their new campaign which aims to spark creativity.

 
 
Media
Bake Off's move to Channel 4 is a feast for commercialism
Bake Off's move to Channel 4 is a feast for commercialism

Kelvyn Gardner

With the BBC's former ratings darling defecting to Channel 4, the show's public service shackles have been thrown off and the programme is free to exploit its commercial potential, writes the MD of the Licensing Industry Merchandisers' Association

 

 

 
Also in the news
 
Veteran Vogue publisher Stephen Quinn to retire

Vogue publishing director Stephen Quinn is to retire at the end of the year after more than a quarter of a century at the helm of the Condé Nast fashion bible.

 
 
Six ways to drive f******* working in adland

The advertising industry needs to stop seeing flexible working as a dirty word and recognise it is good for business, says Nikki Cochrane, co-founder and co-chief executive, Digital Mums.

 
 
Kate Spade brings flamingos and yellow cabs to Paris

Kate Spade New York, the fashion brand, is opening its first Parisian flagship store with an augmented-reality experience that turns the city into an interactive playground with flamingos and yellow cabs.

 
 
Why it pays to be direct
Promoted
Why it pays to be direct

Words by Christian Knowles-Fitton, managing director, Bark&Bite

Agility, efficiency, speed to market - client mandatories that are driving the demise of the 'fully integrated' agency and flourishing of the specialist creative agency

 
Transformational tech is here, now
Promoted
Transformational tech is here, now

Chris Baldwin, Sodexo

How innovations in technology are making marketing come alive

 

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Business Development Director - Integrated B2B Marcoms Agency £70-90k plus bonuses and commission and other benefits The Jefferson Group, Shoreditch area, London
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Digital Product Manager (Offers & Rewards) Competitive Three, Maidenhead, Berkshire
Regional Member Programmes Manager - Oil & Gas £32500 - £34500 per annum Regan & Dean Recruitment Limited, London
Brand Strategy Lead Competitive Three, Maidenhead, Berkshire
Culture & Trends Director Up to £45,000 Join the Dots, Central Manchester
Senior Culture & Trends Consultant Up to £32,000 Join the Dots, Central Manchester
Senior Sales Manager Competitive Studio 71, London
Copywriter £3000-£6000 per month Emotech, London (Central), London (Greater)
Marketing Comms Lead Competitive Three, Maidenhead, Berkshire
 
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