Campaign: Agencies
June 27, 2017
Cadbury picks VCCP as lead global agency
Cadbury picks VCCP as lead global agency

Omar Oakes

Mondelez International has picked VCCP as its new lead global ad agency for Cadbury after a competitive pitch.

 
View all the Grand Prix winners from Cannes Lions 2017
View all the Grand Prix winners from Cannes Lions 2017

Brittaney Kiefer

Now that the Cannes Lions festival is over, review all the work that took home the top prizes this year.

 
National Trust picks MullenLowe for advertising
National Trust picks MullenLowe for advertising

Omar Oakes

The National Trust has appointed MullenLowe London to handle its advertising after a competitive pitch.

 
'Meet Graham' was too similar to a 1985 anti-smoking ad to win, says Cannes Lions juror
'Meet Graham' was too similar to a 1985 anti-smoking ad to win, says Cannes Lions juror

I-Hsien Sherwood and Omar Oakes

The Integrated and Titanium juries dismissed the work from Clemenger BBDO because it reminded them too much of 1985's "First Natural Born Smoker."

 
No-one is feeling comfortable in media agencies, MEC and Maxus chiefs warn
No-one is feeling comfortable in media agencies, MEC and Maxus chiefs warn

Gideon Spanier

No-one in global media agencies is feeling comfortable and every company needs to think about transforming itself, the bosses of MEC and Maxus have said in a joint interview.

 
AI's built-in bias has ethical and political implications
AI's built-in bias has ethical and political implications

Nicolas Roope

Algorithms are not moral; they're instruments that tie inputs and outcomes in a way defined by us, or their own data-based learnings. What do they mean for brands?

 
Cannes Lions must evolve as we learn to do purposeful business
Cannes Lions must evolve as we learn to do purposeful business

Jonathan Trimble

As we learn to evolve consumerism and capitalism, so too must we learn to evolve Cannes, says 18 Feet & Rising's chief executive.

 
Leo Burnett wins Creative Effectiveness Grand Prix for van Gogh's Airbnb bedroom
Leo Burnett wins Creative Effectiveness Grand Prix for van Gogh's Airbnb bedroom

Omar Oakes

A campaign offering art lovers the chance to spend a night in Vincent van Gogh's bedroom has earned Leo Burnett Chicago the Grand Prix at Cannes for Creative Effectiveness.

 
4Creative and Blink win Film Lions Grand Prix for 'We're the superhumans'
4Creative and Blink win Film Lions Grand Prix for 'We're the superhumans'

Simon Gwynn

Channel 4's in-house agency 4Creative capped off a highly successful week at Cannes by taking the top prize in the Film Lions for its Paralympics campaign.

 
'Fearless girl' wins Titanium Grand Prix for McCann New York
'Fearless girl' wins Titanium Grand Prix for McCann New York

Simon Gwynn

McCann New York won its fourth Grand Prix, in the Titanium Lions, at this year's Cannes for its "Fearless girl" statue on Wall Street.

 
Channel 4's 'We're the superhumans' wins two gold Lions for Film Craft
Channel 4's 'We're the superhumans' wins two gold Lions for Film Craft

Brittaney Kiefer

Channel 4's "We're the superhumans" campaign for the Paralympics took home two gold Lions for Film Craft at the Cannes Lions International Festival of Creativity.

 
UK's Analog and W&N Studio grab Cannes Digital Craft Grand Prix for Björk VR experience
UK's Analog and W&N Studio grab Cannes Digital Craft Grand Prix for Björk VR experience

Emily Tan

A VR experience music video that places the audience within the singer Björk's world of Vulnicura has earned VFX agency Analog and W&N Studio the UK's first Grand Prix at this year's Cannes Lions.

 
Tragicomic KFC campaign wins Radio Grand Prix for Ogilvy Johannesburg
Tragicomic KFC campaign wins Radio Grand Prix for Ogilvy Johannesburg

Simon Gwynn

Ogilvy & Mather Johannesburg have won the top prize in the radio category at this year's Cannes Lions for a trio of ads lamenting KFC's decision to take its Double Down burger off the market.

 
Quality v ROI: the social media marketer's greatest challenge
Promoted
Quality v ROI: the social media marketer's greatest challenge

Campaign Insight and Socialbakers

Join us @ 11am on 28 June as we dig deeper into the importance of content quality, the relationship between quality and ROI, and how brands can reach, resonate and return

 
 

TRENDING

Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel
Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Claire Beale

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

 
Unilever claims biggest laundry product innovation in a decade as proof of competitive intent
Unilever claims biggest laundry product innovation in a decade as proof of competitive intent

Simon Gwynn

Unilever is launching a new detergent format, Persil Powergems, that it says marks the first major breakthrough in laundry technology in ten years.

 
Watch: London's youngest ECD Anna Carpen on being brave in interesting spaces
Promoted
Watch: London's youngest ECD Anna Carpen on being brave in interesting spaces

Suzanne Bidlake

One in our 2017 series sparking fresh ideas in digital out-of-home: 18 Feet & Rising's Anna Carpen tells how and why the agency entered and won the digital creative contest run by Campaign and Ocean Outdoor

 

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