Campaign: Brands
January 22, 2017
Brand news and analysis, powered by Marketing
 

THIS WEEK'S HIGHLIGHTS

Sainsbury's marketing director Sarah Warby to leave
Sainsbury's marketing director Sarah Warby to leave

Kate Magee

Sainsbury's marketing director Sarah Warby is leaving after five years leading the supermarket's marketing function.

 
Sainsbury's unveils 'step change' in advertising with new food campaign
Sainsbury's unveils 'step change' in advertising with new food campaign

Kate Magee

Sainsbury's has unveiled an energetic and joyful food-focused campaign that marks a "step change" in its advertising strategy.

 
Santander turns to user generated content in multi-channel campaign
Santander turns to user generated content in multi-channel campaign

Simon Gwynn

Santander is aiming to tap into the adage that "money cannot buy you happiness" in a push it says marks the first time a UK bank has built a campaign around user-generated content.

 
Tesco hires Mindshare's Nick Ashley as first head of media
Tesco hires Mindshare's Nick Ashley as first head of media

Omar Oakes

Tesco has hired Mindshare's veteran chief client officer Nick Ashley to be the supermarket's first head of media.

 
EasyJet restructures marketing team
EasyJet restructures marketing team

Emily Tan

Budget airline easyJet has moved two of its marketing heads into new roles to better structure its business around customer experience and digital innovation.

 
Cancer Research UK and Channel 4 to air first ad live from inside human body
Cancer Research UK and Channel 4 to air first ad live from inside human body

Matthew Chapman

Cancer Research UK and Channel 4 will air a colonoscopy in what will be the world's first TV ad shot live from inside the human body.

 
Unilever calls on leaders to drive fight against stereotyping
Unilever calls on leaders to drive fight against stereotyping

Simon Gwynn

Unilever's chief executive, Paul Polman, and chief marketing officer, Keith Weed, have called on political and business leaders to recognise the effect of stereotyping and take action to tackle it.

 
After ten years of iPhone, is it the beginning of the end for smartphones?
After ten years of iPhone, is it the beginning of the end for smartphones?

Mel Exon

Once there is a viable alternative, I suspect we will drop our handheld device, says the chief executive of Sunshine.

 
Gillian Anderson and Nicola Adams join to push for mental health cure
Gillian Anderson and Nicola Adams join to push for mental health cure

Maisie McCabe

MQ, the mental health research charity, has launched a star-studded campaign featuring actor Gillian Anderson and boxer Nicola Adams to encourage people to give a **** about mental health.

 
Brands wasted more than £600m on unseen ads last year
Brands wasted more than £600m on unseen ads last year

Emily Tan

Advertisers in the UK spent about £606m to pay for online ads last year that were not in view for the one second recommended by the IAB and Media Ratings Council.

 
George Soros predicts Brexit will be reversed
George Soros predicts Brexit will be reversed

Simon Gwynn

Billionnaire investor George Soros referred to Donald Trump as a "would-be dictator" and predicted that the incoming US president would be a failure, in an address to business leaders and journalists at the World Economic Forum in Davos, Switzerland.

 
Moneysupermarket.com tops ASA's most complained about ads for second year running
Moneysupermarket.com tops ASA's most complained about ads for second year running

Omar Oakes

Moneysupermarket.com's advertising was the most complained about for the second year running, according to the Advertising Standards Authority.

 
Edelman Trust Barometer reveals 'unprecedented crisis of trust' in UK and beyond
Edelman Trust Barometer reveals 'unprecedented crisis of trust' in UK and beyond

Robert Smith

The British public's trust in business, government, media and NGOs is plummeting because of an "unprecedented crisis of trust shared across the Western world", Edelman's Trust Barometer 2017 has found.

 
Labour lays into Tory handling of the NHS in first film by Krow
Labour lays into Tory handling of the NHS in first film by Krow

Simon Gwynn

The Labour party's new political party broadcast features a woman walking around an empty hospital in an effort to draw attention to what critics of the government are calling a crisis in the National Health Service.

 
Brexit fears hurting business confidence
Brexit fears hurting business confidence

Simon Gwynn

Brands should not be thrown off course by uncertainty around Brexit, industry figures have said, after the latest IPA Bellwether Report found that while marketing budgets are likely to grow in the long term, marketers' confidence is falling.

 
Navigating the complex world of attribution
Promoted
Navigating the complex world of attribution

Irina Pessin, data2decisions USA

In a world where digital is set to continue on its rapid growth trajectory, the media mix is becoming more digitised, and traditional business models are shifting toward the development of ecommerce

 
Challenge Byron Sharp and grow your brand
Promoted
Challenge Byron Sharp and grow your brand

Marie Oldham, VCCP

The pervasive Dr Sharp has sold thousands of copies of his book, How Brands Grow. However, many of us in advertising and marketing refuse to adopt the professor's arguments as sacrosanct

 
Campaign Jobs
 
Senior Account Manager £competitive + Benefits Bray Leino, Filleigh, Barnstaple
Senior Account Director £50000 - £70000 per annum The Great & The Good, London
Brand & Innovation Consultant Competitive Package + Bonus & Benefits Butterfly London, London (South West) & London (Greater)
Field Consultant Competitive Butterfly London, London (Central), London (Greater)
Account Director £42-45,000 per annum + benefits EMO Unlimited, Bristol (City Centre), City of Bristol
Marketing Campaign Manager Competitive + Benefits SelectScience, Corston, Bath
Project Director (FTC) £40-45,000 pro rata, per annum + comprehensive benefits package The Real Adventure Unlimited..., Bristol (City Centre), City of Bristol
Head of Marketing £60 - £70k (equivalent temp rate) The Careers & Enterprise Company, London (Central), London (Greater)
Marketing Manager £40 - £50k (equivalent temp rate) The Careers & Enterprise Company, London (Central), London (Greater)
Overseas Specialist Communication Advisor £31,553 - £37,074 Home Office, Beijing, China
 
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