Campaign: Brands
September 21, 2017
Brand news and analysis, powered by Marketing
'The challenge marketers face is selling emotional advertising,' says AA marketing chief
'The challenge marketers face is selling emotional advertising,' says AA marketing chief

Nicola Kemp

Cheryl Calverley, head of marketing at the AA, has said the key challenge brand marketers face today is selling emotional advertising to the board.

 
Only a third of digital marketers are confident their campaigns reach target audience
Only a third of digital marketers are confident their campaigns reach target audience

Ben Bold

Only 36% of digital marketers are convinced their campaigns are hitting the right targets, while almost a quarter (23%) are failing even to track of their campaign spend, according to research from Greenlight.

 
Ryanair pilots turn down extra cash to get planes off the ground
Ryanair pilots turn down extra cash to get planes off the ground

Simon Gwynn

A group of Ryanair pilots has turned down a bonus of £12,000 each to work additional days in an effort by the airline to mitigate its flight cancellation crisis.

 
Barclaycard TV ad encourages wannabe hobbyists to spend money and 'start today'
Barclaycard TV ad encourages wannabe hobbyists to spend money and 'start today'

Ben Bold

Barclaycard is attempting to convince people to take up (and spend money on) a new hobby with a TV ad featuring people finding excuses not to do so.

 
Bake Off's move to Channel 4 is a feast for commercialism
Bake Off's move to Channel 4 is a feast for commercialism

Kelvyn Gardner

With the BBC's former ratings darling defecting to Channel 4, the show's public service shackles have been thrown off and the programme is free to exploit its commercial potential, writes the MD of the Licensing Industry Merchandisers' Association

 
Wacl votes for 'significant change' in its declared mission
Wacl votes for 'significant change' in its declared mission

Kerry Glazer

Wacl, the industry club for senior women, has voted to become a more proactive campaigning organisation on gender equality. President Kerry Glazer explains why.

 
Google continues 'big bet' on hardware with $1bn deal for HTC assets
Google continues 'big bet' on hardware with $1bn deal for HTC assets

Simon Gwynn

Google has struck a deal with HTC to acquire part of the smartphone manufacturer for around $1bn (£740m).

 
Celebrate the best in brand storytelling: Brand Film Festival London opens for entries
Celebrate the best in brand storytelling: Brand Film Festival London opens for entries

John Harrington

Brand Film Festival London, the awards scheme and seminar from PRWeek and Campaign that celebrates brand storytelling, has opened for entries for the second year.

 
Creating the 3D Fan
Creating the 3D Fan

Tom Cowgill

Brands need to embrace data in order to better connect with sports fans as individuals.

 
Transformational tech is here, now
Promoted
Transformational tech is here, now

Chris Baldwin, Sodexo

How innovations in technology are making marketing come alive

 
Aerial Awards winner: Chiltern Railways "A big deal - slide"
 

Join Campaign today

If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits

 
Join us now

Campaign Jobs
 
Head of Marketing Communications £70-80k + bonus + benefits Together, Cheadle, Greater Manchester
Mid Weight Digital Designer - award winning integrated agency Up to £35,000 per annum plus benefits The Jefferson Group, london (Central), London (Greater)
Account Manager - Content is KING! 30-40,000 The Jefferson Group, London (Central), London (Greater)
Marketing Executive £25000 per annum Brand Recruitment, Buckinghamshire, Marlow / Buckinghamshire, High Wycombe / Beaconsfield, Buckinghamshire
CX Strategy Partner Circa £45,000 depending on experience + benefits Bray Leino, Bristol
Culture & Trends Director Up to £45,000 Join the Dots, Central Manchester
Senior Culture & Trends Consultant Up to £32,000 Join the Dots, Central Manchester
Marketing Comms Lead Competitive Three, Maidenhead, Berkshire
Brand Strategy Lead Competitive Three, Maidenhead, Berkshire
Data Analyst Competitive + Benefits OLIVER Group, Farnborough, Hampshire
 
manage bulletins          unsubscribe