Campaign: Brands
March 28, 2017
Brand news and analysis, powered by Marketing
Top British advertisers call summit meeting with YouTube over brand safety
Top British advertisers call summit meeting with YouTube over brand safety

Gideon Spanier

About 20 leading British advertisers, led by trade body ISBA, have met Google for hastily-convened talks about YouTube's brand safety crisis.

 
Tesco £3.7bn Booker deal opposed by two major investors
Tesco £3.7bn Booker deal opposed by two major investors

Ben Bold

Two of Tesco's largest shareholders are trying to stop the supermarket giant buying food wholesaler Booker, having taken issue with what they deem an excessive £3.7bn price tag.

 
UberEats to grow across 40 UK cities and towns
UberEats to grow across 40 UK cities and towns

Ben Bold

Uber is aggressively growing its food delivery service UberEats and plans to open operations in 40 town and cities across the UK this year to combat rivals such as JustEat.

 
Amazon enters Middle East with Souq.com acquisition
Amazon enters Middle East with Souq.com acquisition

Ben Bold

Amazon has made its first foray into the Middle East online retail market after agreeing to buy Souq.com, the region's biggest online retailer.

 
Snickers and Gay Star News tell LGBT community to 'be who you are'
Snickers and Gay Star News tell LGBT community to 'be who you are'

Ben Bold

Snickers has teamed up with Gay Star News in a bid to empower LGBT+ people and persuade them to "be who you are".

 
Pizza Hut ties up with Ibiza Rocks for 'Taste Freedom' summer campaign
Pizza Hut ties up with Ibiza Rocks for 'Taste Freedom' summer campaign

Ben Bold

Pizza Hut has hooked up with live music and hotel brand Ibiza Rocks this summer as part of its "Taste freedom" campaign aimed at music-obsessed millennials.

 
Brewdog U-turn over legal threat to 'Lone Wolf' pub
Brewdog U-turn over legal threat to 'Lone Wolf' pub

Ben Bold

The founder of Brewdog has responded to the social media storm surrounding its threat to force a Birmingham pub to drop the name 'Lone Wolf' - the moniker of the craft beer firm's vodka brand - and given his blessing for the pub to use the name.

 
We need to talk about China
We need to talk about China

Mark Hedley

Mark Hedley, china business advisor at China Britain Business Council, explains how British brands can make an impact in the world's second-largest market.

 
Humans first in a digital world
Promoted
Humans first in a digital world

Sean MacDonald and Suzanne Powers, McCann Worldgroup

Been in a meeting recently when the conversation turns to bots? How about IOT, AR/VR, and, of course, AI? McCann Worldgroup considers the importance of human-first tech

 
Brand experiences - more than just a moment in time
Promoted
Brand experiences - more than just a moment in time

PrettyGreen

Five ways in which brands can harness the power of positive experiences

 

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