Campaign: Brands
June 27, 2017
Brand news and analysis, powered by Marketing
Johnson & Johnson CMO: Innovation needs to sit outside the bottle
Johnson & Johnson CMO: Innovation needs to sit outside the bottle

Sonoo Singh

Alison Lewis, the global chief marketing officer of Johnson & Johnson consumer division, has little appetite for new flavours and variants but instead wants to rethink innovation as a means to solve consumer problems.

 
Cadbury picks VCCP as lead global agency
Cadbury picks VCCP as lead global agency

Omar Oakes

Mondelez International has picked VCCP as its new lead global ad agency for Cadbury after a competitive pitch.

 
Why the arrival of influencers proves that podcasts mean business
Why the arrival of influencers proves that podcasts mean business

Simon Gwynn

It was once the preserve of geeks and tech bros, but as some of YouTube's biggest stars get involved, podcasting is rapidly becoming the next medium every brand needs to understand.

 
Holland & Barrett sold to Russian billionaire Mikhail Fridman for £1.8bn
Holland & Barrett sold to Russian billionaire Mikhail Fridman for £1.8bn

Emily Tan

UK's largest health food retailer, Holland & Barratt, has been sold by US private equity firm Carlyle to L1 Retail, a fund controlled by Russian billionaire Mikhail Fridman for £1.8bn.

 
Telegraph, Trinity Mirror and Perform launch branded content tie-up for Fifa 2018
Telegraph, Trinity Mirror and Perform launch branded content tie-up for Fifa 2018

Emily Tan

Digital sports content company Perform has paired up with Telegraph and Trinity Mirror to produce bespoke branded content solutions around the 2018 World Cup in Russia.

 
AI's built-in bias has ethical and political implications
AI's built-in bias has ethical and political implications

Nicolas Roope

Algorithms are not moral; they're instruments that tie inputs and outcomes in a way defined by us, or their own data-based learnings. What do they mean for brands?

 
Leo Burnett wins Creative Effectiveness Grand Prix for van Gogh's Airbnb bedroom
Leo Burnett wins Creative Effectiveness Grand Prix for van Gogh's Airbnb bedroom

Omar Oakes

A campaign offering art lovers the chance to spend a night in Vincent van Gogh's bedroom has earned Leo Burnett Chicago the Grand Prix at Cannes for Creative Effectiveness.

 
View all the Grand Prix winners from Cannes Lions 2017
View all the Grand Prix winners from Cannes Lions 2017

Brittaney Kiefer

Now that the Cannes Lions festival is over, review all the work that took home the top prizes this year.

 
Watch: London's youngest ECD Anna Carpen on being brave in interesting spaces
Promoted
Watch: London's youngest ECD Anna Carpen on being brave in interesting spaces

Suzanne Bidlake

One in our 2017 series sparking fresh ideas in digital out-of-home: 18 Feet & Rising's Anna Carpen tells how and why the agency entered and won the digital creative contest run by Campaign and Ocean Outdoor

 
Cannes Perspectives: 'Dream big. Dream big ideas'
Promoted
Cannes Perspectives: 'Dream big. Dream big ideas'

Jeremy Perrott, McCann Health

Don't be afraid to dream, but join the visionaries who turn the seemingly impossible into reality

 

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