Campaign Breakfast Briefing
September 21, 2017
Let's use TV to change minds, attitudes...even society
Promoted
Let's use TV to change minds, attitudes...even society

Rosie Arnold

Rosie Arnold, head of art at Abbott Mead Vickers BBDO and the new Thinkbox Academy president, lays out her agenda for society-changing films that harness the power of TV

 
"We have to get out of our segments": Alison Lewis, global CMO, Johnson & Johnson
Promoted
"We have to get out of our segments": Alison Lewis, global CMO, Johnson & Johnson

Georganna Simpson

Campaign talks to Lewis about the digital take over, getting really close to consumers through data and why marketers have to pivot when it comes to strategy - not just plan.

 

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