Campaign Breakfast Briefing
March 28, 2017
Grey London changes name to Valenstein & Fatt to promote diversity and tolerance
Grey London changes name to Valenstein & Fatt to promote diversity and tolerance

Ben Bold

Grey London is making a statement against a recent surge in racism and nationalism by changing its name to Valenstein & Fatt, with the surnames of its two Jewish founders appearing above the agency's doors for 100 days.

 
Tesco £3.7bn Booker deal opposed by two major investors
Tesco £3.7bn Booker deal opposed by two major investors

Ben Bold

Two of Tesco's largest shareholders are trying to stop the supermarket giant buying food wholesaler Booker, having taken issue with what they deem an excessive £3.7bn price tag.

 
Brewdog U-turn over legal threat to 'Lone Wolf' pub
Brewdog U-turn over legal threat to 'Lone Wolf' pub

Ben Bold

The founder of Brewdog has responded to the social media storm surrounding its threat to force a Birmingham pub to drop the name 'Lone Wolf' - the moniker of the craft beer firm's vodka brand - and given his blessing for the pub to use the name.

 
Advertising aligned with news media '85% more likely to attract new customers'
Advertising aligned with news media '85% more likely to attract new customers'

Ben Bold

Advertising messages that are aligned to newsbrands are over a third (36%) more likely to deliver a "very large" profit for advertisers and 85% more likely to acquire new customers, according to consultant Peter Field and Newsworks.

 
Pizza Hut ties up with Ibiza Rocks for 'Taste Freedom' summer campaign
Pizza Hut ties up with Ibiza Rocks for 'Taste Freedom' summer campaign

Ben Bold

Pizza Hut has hooked up with live music and hotel brand Ibiza Rocks this summer as part of its "Taste freedom" campaign aimed at music-obsessed millennials.

 
Donald Trump's favorite TV shows are charging more for ads
Donald Trump's favorite TV shows are charging more for ads

I-Hsien Sherwood

But trying to get an ad in front of the president is still a losing game.

 
Are you creating thumb-stoppingly good video?
Promoted
Are you creating thumb-stoppingly good video?

Georganna Simpson

The world is watching video more than ever before - giving advertisers growing opportunity to connect meaningfully with consumers. That's what Mondelez, Nissan, Cancer Research UK, Facebook and Brightcove believe...

 
The Thinkboxes: January/February 2017
Promoted
The Thinkboxes: January/February 2017

Thinkbox

Which TV ads made the shortlist this month, and convinced our judges that the craft has never been better?

 

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