Welcome to the Campaign Creativity bulletin, bringing you the best in commercial creativity over the past week.
Are we becoming less creative?
David Kolbusz, chief creative officer at Droga5 London, thinks so. Writing in Campaign last week, he said the creative sector has become “a crazed schizophrenic” and “a clown show” that is too “focused on what’s next instead of making what’s in front of us great”.
But after such a tumultuous 2016, creativity has never been more important. Kolbusz’s advice for getting more creative is to “fill your mind with the best the world has to offer” – maybe that’s a place to start.