Campaign Creativity
March 27, 2017
Welcome to the Campaign Creativity bulletin, bringing you the best in commercial creativity over the past week.

While the big news dominating the week remains Google and its stance on ads appearing near controversial content, one company has been offering some light relief.

Moneysupermarket released an ad over the weekend that continues the brand's "You're so Moneysupermarket" campaign. This time it's the turn of Skeletor to demonstrate just how #Epic a dancer he can be when he saves money on the price comparison site.

Darren Bentley, marketing director at Moneysupermarket.com, explained: "We thought it would be fun to subvert expectations of one of the best-known super villains from our childhoods."

Take a look at some of the best ads on Campaign from the past seven days (below).

 

Top Work

Moneysupermarket.com "Skeletor" by Mother
Moneysupermarket.com "Skeletor" by Mother

Staff

Last seen in the 1980s, Skeletor has woken up with an unusual spring in his step and struts down the high street grinding his hips to Irene Cara's Fame in the new Moneysupermarket.com ad created by Mother.

 
Halifax "What happened when The Thunderbirds visited the Halifax" by Adam & Eve/DDB
Halifax "What happened when The Thunderbirds visited the Halifax" by Adam & Eve/DDB

Susan Billinge

Parker gets a well-deserved surprise when he visits the Halifax, in the latest ad for the brand featuring some much-loved children's-TV characters.

 
British Gas "Smarter homes for all" by CHI & Partners
British Gas "Smarter homes for all" by CHI & Partners

Staff

Intrepid penguin Wilbur and his friends go on a quest to give the people of the UK smarter homes, in the latest ad from British Gas.

 
Private view: Wayne Deakin and Rick Dodds
Private view: Wayne Deakin and Rick Dodds

AKQA Wayne Deakin and Droga5 London's Rick Dodds review ads from Honda, Deliveroo, Yorkshire Tea and Time to Change.

 
Tesco Mobile "Family dramas" by The Community
Tesco Mobile "Family dramas" by The Community

Staff

Tesco Mobile wants to put smiles back on faces with its Family Perks plan, which rewards people for having members of their family on the same account.

 
Magnum "The ceremony" by Lola MullenLowe
Magnum "The ceremony" by Lola MullenLowe

Unilever ice-cream brand Magnum depicts a wedding between two women to illustrate the brand's view on pleasure, diversity and acceptance.

 
John Lewis "Denim born of LA" by Adam & Eve/DDB
John Lewis "Denim born of LA" by Adam & Eve/DDB

Susan Billinge

John Lewis is promoting And/Or, billed as the retailer's first in-house denim and lifestyle brand, with a film created by Adam & Eve/DDB.

 
Berocca "Be more Berocca" by J. Walter Thompson
Berocca "Be more Berocca" by J. Walter Thompson

Susan Billinge

Roccy the chameleon always remembers to take his vitamins. How can we tell? Because he can get up on his hind legs and body pop.

 
Virgin Media "This is Virgin fibre" by BBH London
Virgin Media "This is Virgin fibre" by BBH London

Staff

Usain Bolt, Iron Lord Hunter from Activision's Destiny game, Southampton FC and Donatello from Nickelodeon's Teenage Mutant Ninja Turtles make cameo appearances in the latest ad for Virgin Media.

 
Refuge "Grow" by BBH
Refuge "Grow" by BBH

Susan Billinge

Refuge has a created a four-minute music video in collaboration with Universal Music UK and singer/songwriter Frances.

 
Co-op Food "Make your mother's day" by Forever Beta
Co-op Food "Make your mother's day" by Forever Beta

Susan Billinge

Real-life mum and daughter June and Emma are the stars of The Co-operative's film that promotes the store's range of products available for Mother's Day.

 
Samsonite "The serious traveller" by The Full Service
Samsonite "The serious traveller" by The Full Service

Susan Billinge

Rankin has directed the latest TV ad for luggage brand Samsonite.

 
Channel 4 "Formula 1" by 4Creative
Channel 4 "Formula 1" by 4Creative

Susan Billinge

The new season of Formula 1 kicks off on Saturday 25 March, and Channel 4 is gearing up to grab its share of the audience with the help of a trailer created by the broadcaster's in-house team.

 
More
 

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