Campaign Creativity
June 25, 2017
Welcome to the Campaign Creativity bulletin, bringing you the best in commercial creativity over the past week.

It’s as predictable as the annual predictions: as Cannes Lions rolls around, we hear familiar groans about new players crashing the conversation at the festival. In recent years we’ve seen an influx of social platforms, start-ups and tech companies making the pilgrimage to the world’s largest celebration of creativity, and this year we can expect a similar rise in representation from the entertainment sector.

But Leo Burnett’s Mark Tutssel welcomes the change: “More than ever, alchemy is at the heart of our business: the alchemy of creativity and technology, the alchemy of brilliant content and social media distribution, the alchemy of pop music and branded entertainment. The list goes on.”

This year’s Cannes predictions demonstrate that. So without further ado, these are the campaigns likely to win in the south of France this week. Bon chance. 

 

Cannes predictions 2017: The modern-day alchemists
Cannes predictions 2017: The modern-day alchemists

Mark Tutssel

As Leo Burnett reveals this year's Cannes Predictions reel, Mark Tutssel looks at the campaigns turning ideas into gold.

 
 

Top Work

Finish "I love doing dishes" by Wieden & Kennedy London
Finish "I love doing dishes" by Wieden & Kennedy London

Wieden & Kennedy's last ad for Finish has all the creative spark of the previous campaigns that made the brand a standout in the bland dishwashing sector.

 
Uber "Effortless night" by Bartle Bogle Hegarty
Uber "Effortless night" by Bartle Bogle Hegarty

Uber may have had some PR problems recently, but its first TV ad in the UK has a sweet charm.

 
Pick of the week: E.ON "We got the power" by Engine
Pick of the week: E.ON "We got the power" by Engine

Brittaney Kiefer

Brittaney Kiefer thinks E.ON's Gorillaz music video is an inspired way to promote solar storage.

 
"Happy Father's Day Mum" by Grey London
"Happy Father's Day Mum" by Grey London

Grey London copywriter Stevie Rowing-Parker has launched a range of Father's Day cards recognising the feats of single mothers.

 
Virgin Trains "Decision time, Valerie" by Anomaly
Virgin Trains "Decision time, Valerie" by Anomaly

Anomaly's first ad for Virgin Trains presents the brand as akin to a relaxing Spandau Ballet track compared to stressful rival transport modes.

 
Boots "It feels like summer" by Mother London
Boots "It feels like summer" by Mother London

Mother's final ad for Boots remakes the classic Christmas song Wish it Could be Christmas Every Day by Wizzard to celebrate the warmer months.

 
Aldi "The most competitive brothers in the world" by McCann UK
Aldi "The most competitive brothers in the world" by McCann UK

The Brownlee brothers face off in a series of shopping challenges in the latest campaign for Aldi.

 
Beefeater Gin "Real London dry gin" by Impero
Beefeater Gin "Real London dry gin" by Impero

Beefeater Gin's first out-of-home UK campaign in 12 years brings the brand back to its London roots.

 
More
 

Subscribe now

If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter.

 
Subscribe now

Campaign Jobs
 
Operations Director - integrated marcoms agency £60-80k plus benefits The Jefferson Group, Hampshire / Surrey borders
Data Planning Director £85k-£100k Direct Recruitment, London (Central), London (Greater)
ASSOCIATE DIRECTOR – BRAND & INNOVATION Competitive Package + Benefits Butterfly London, London (Central), London (Greater)
Group Account Director (Airline Account) – Top 10 Networked Agency to £75k + good benefits Fill Recruitment, London (Greater)
Digital Media Manager - Brand Engagement – Global Entertainment – circa £80k. £80k (D.O.E) Talent Creative & Media, London (Greater)
Creative Services Manager Competitive April-Six, Harefield, London
Art Director (Design) Excellent package for right candidate Cohn & Wolfe, London (Central), London (Greater)
Creative Designer £28,000 British Heart Foundation, London
E-Commerce Designer Competitive TJX, London
Senior Account Executive / Junior Account Manager £22k - £28k per annum (dependent on experience) Kastner & Partners, London (Central), London (Greater)
 
manage bulletins          unsubscribe