Campaign Creativity
January 20, 2017
Welcome to the Campaign Creativity bulletin, bringing you the best in commercial creativity over the past week.

Are we becoming less creative? 

David Kolbusz, chief creative officer at Droga5 London, thinks so. Writing in Campaign last week, he said the creative sector has become “a crazed schizophrenic” and “a clown show” that is too “focused on what’s next instead of making what’s in front of us great”.

But after such a tumultuous 2016, creativity has never been more important. Kolbusz’s advice for getting more creative is to “fill your mind with the best the world has to offer” – maybe that’s a place to start. 

Read his full essay below. 

 

David Kolbusz: 2017 must see a return to genuine creativity
David Kolbusz: 2017 must see a return to genuine creativity

David Kolbusz

Don't be different for different's sake - let's go back to making truly great creative work that wins over consumers and sells products for brands.

 
 

Top Work

Ikea "Win at sleeping" by Mother London
Ikea "Win at sleeping" by Mother London

Susan Billinge

Ikea turns the struggle to get a good night's sleep into a sport.

 
Mitsubishi Motors "The leader" by Golley Slater
Mitsubishi Motors "The leader" by Golley Slater

Mythical creatures from a minotaur to Medusa populate the ad for Mitsubishi Motors' flagship hybrid SUV, the Outlander PHEV, which launched this week.

 
Pick of the week: Bupa "For owning the dance floor" by WCRS
Pick of the week: Bupa "For owning the dance floor" by WCRS

Gurjit Degun

Gurjit Degun wants to watch this beautiful film over again.

 
Babylon "Don't ask the internet. Ask a real doctor" by Ogilvy & Mather London
Babylon "Don't ask the internet. Ask a real doctor" by Ogilvy & Mather London

It's an all-too familiar scenario: you Google a minor health symptom only to fall down an internet rabbit hole and become convinced you're stricken with a terminal disease.

 
Halifax "Scooby-Doo" by Adam & Eve/DDB
Halifax "Scooby-Doo" by Adam & Eve/DDB

Susan Billinge

Scooby-Doo and Shaggy pick up from Hanna-Barbera characters Top Cat and the Flintstones, in their own ad for Halifax.

 
Tesco "Food love stories" by Bartle Bogle Hegarty
Tesco "Food love stories" by Bartle Bogle Hegarty

It's amazing what people will do for love.

 
Apple "Take mine" by Apple
Apple "Take mine" by Apple

Susan Billinge

Everyone wants their photo taken with the iPhone 7 Plus, in the latest ad for Apple's "Practically magic" campaign.

 
More
 
 

Brand Film Festival

Time is running out to enter the inaugural Brand Film Festival London.

Nils Leonard to chair first Brand Film Festival London
Nils Leonard to chair first Brand Film Festival London

Omar Oakes

Nils Leonard, the former chairman and chief creative officer of Grey London, is to chair the judging panel for the inaugural Brand Film Festival London.

 

Enjoying Campaign Creativity? Why not subscribe to Campaign: Agencies, our free daily roundup of essential news, insight and analysis tailored to creative agencies. Click here to register.

Campaign Jobs
 
Head of New Business & Managing Partner - Creative Agency £70000 - £80000 per annum + bonus Ultimate Asset, London
Global Business Director, Media Agency - Fashion £60000 - £70000 per annum + Great Agency Benefits Ultimate Asset, West End, London
Creative Director - brand comms agency £65-75k plus benefits The Jefferson Group, Liverpool, Merseyside
Creative Director Competitive + Benefits April-Six, London (Central), London (Greater)
Visual Designer £Competitive + Benefits Costa, Holborn, London
Team Assistant Competitive Isobar, Wells Street, W1T 3QN
UX/UI Architect Competitive Isobar, Wells Street, W1T 3QN
Junior Designer Competitive 360i, Central London
Junior Creative Team Competitive 360i, Central London
Creative Agency Producer at Mcgarrybowen Competitive Mcgarrybowen, London (Central), London (Greater)
 
manage bulletins          unsubscribe