Campaign: Media
September 21, 2017
Media news and analysis, powered by Media Week
Bake Off's move to Channel 4 is a feast for commercialism
Bake Off's move to Channel 4 is a feast for commercialism

Kelvyn Gardner

With the BBC's former ratings darling defecting to Channel 4, the show's public service shackles have been thrown off and the programme is free to exploit its commercial potential, writes the MD of the Licensing Industry Merchandisers' Association

 
Only a third of digital marketers are confident their campaigns reach target audience
Only a third of digital marketers are confident their campaigns reach target audience

Ben Bold

Only 36% of digital marketers are convinced their campaigns are hitting the right targets, while almost a quarter (23%) are failing even to track of their campaign spend, according to research from Greenlight.

 
Snapchat signs on 14 creative partners to help advertisers
Snapchat signs on 14 creative partners to help advertisers

Emily Tan

Snapchat has added 14 new creative partners that are aimed at helping advertisers drive ROI once users swipe up.

 
Hearst and Dior reunite for return of Esquire Townhouse
Hearst and Dior reunite for return of Esquire Townhouse

Ben Bold

Hearst's Esquire has again teamed up with luxury goods brand Dior for a return of 'The Esquire Townhouse', an event featuring an array of premium brands and talks from the likes of Russell Brand and Cillian Murphy.

 
Veteran Vogue publisher Stephen Quinn to retire
Veteran Vogue publisher Stephen Quinn to retire

Ben Bold

Vogue publishing director Stephen Quinn is to retire at the end of the year after more than a quarter of a century at the helm of the Condé Nast fashion bible.

 
Campaign Diary: is the Guinness ad a 'cowboy effort'?
Campaign Diary: is the Guinness ad a 'cowboy effort'?

Staff

Recycling: whether it's remembering to re-use your carrier bags or Kate Middleton wearing the same coat twice, it's all the rage these days.

 
Watch 'The Big Think' at Bafta on the state of media: Live stream from Thinkbox
Watch 'The Big Think' at Bafta on the state of media: Live stream from Thinkbox

Staff

Join Thinkbox from 9:30am on Thursday to hear from media industry leaders discussing topics from the state of journalism to fake news.

 
Haymarket signs deal to bring together The Classic & Sports Car Show with Flywheel
Haymarket signs deal to bring together The Classic & Sports Car Show with Flywheel

Ben Bold

Haymarket Media Group is expanding its Classic & Sports Car brand through a partnership with the producers of Flywheel, the classic car and planes event in Oxfordshire.

 
Transformational tech is here, now
Promoted
Transformational tech is here, now

Chris Baldwin, Sodexo

How innovations in technology are making marketing come alive

 
Industry research: What's really going on with programmatic?
Promoted
Industry research: What's really going on with programmatic?

Campaign Insight & The Trade Desk

Share with us your positives and pain points of programmatic for a chance to win £500 in high street vouchers or the GoPro HERO5 Session

 

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