Campaign: Media
March 28, 2017
Media news and analysis, powered by Media Week
Top British advertisers call summit meeting with YouTube over brand safety
Top British advertisers call summit meeting with YouTube over brand safety

Gideon Spanier

About 20 leading British advertisers, led by trade body ISBA, have met Google for hastily-convened talks about YouTube's brand safety crisis.

 
Guardian sets 'unusual' precedent with Rubicon Project lawsuit
Guardian sets 'unusual' precedent with Rubicon Project lawsuit

Emily Tan

The Guardian's lawsuit against ad tech vendor Rubicon Project on the grounds of undisclosed fees charged to advertisers is unusual on "any dimension", according to Nick Manning, chief strategy officer at Ebiquity.

 
Haymarket invests £50m to launch car business Haymarket Automotive
Haymarket invests £50m to launch car business Haymarket Automotive

Gideon Spanier

Haymarket Media Group is to invest £50m over the next three years and create more than 100 jobs in a new division, Haymarket Automotive.

 
Advertising aligned with news media '85% more likely to attract new customers'
Advertising aligned with news media '85% more likely to attract new customers'

Ben Bold

Advertising messages that are aligned to newsbrands are over a third (36%) more likely to deliver a "very large" profit for advertisers and 85% more likely to acquire new customers, according to consultant Peter Field and Newsworks.

 
Donald Trump's favorite TV shows are charging more for ads
Donald Trump's favorite TV shows are charging more for ads

I-Hsien Sherwood

But trying to get an ad in front of the president is still a losing game.

 
Will more advertisers set up in-house trading desks?
Will more advertisers set up in-house trading desks?

Gideon Spanier

Agencies could be sidelined if brands take media matters into their own hands, Gideon Spanier writes.

 
Brand experiences - more than just a moment in time
Promoted
Brand experiences - more than just a moment in time

PrettyGreen

Five ways in which brands can harness the power of positive experiences

 
Are you creating thumb-stoppingly good video?
Promoted
Are you creating thumb-stoppingly good video?

Georganna Simpson

The world is watching video more than ever before - giving advertisers growing opportunity to connect meaningfully with consumers. That's what Mondelez, Nissan, Cancer Research UK, Facebook and Brightcove believe...

 

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