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Kameleon lands Sofaworks content brief

Kameleon lands Sofaworks content brief

The content marketing agency Kameleon has been appointed by the sofa retailer Sofaworks as its lead strategic agency.

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180 Amsterdam tasks Megan Wooding to head client services

180 Amsterdam tasks Megan Wooding to head client services

Megan Wooding has been appointed head of client services at 180 Amsterdam.

 
 
Malaysia Airlines considers rebrand

Malaysia Airlines considers rebrand

Malaysia Airlines may change its name as it contemplates a rebrand to salvage its reputation after two tragic incidents in less than six months.

 
 
Want a tactical ad? Should have gone to Specsavers

Want a tactical ad? Should have gone to Specsavers

Specsavers' creative director Graham Daldry describes how his in-house team turned Luis Suarez biting an opponent into a viral ad for his brand in less than 16 hours.

 
 
8 things I learnt as an IPA ad student

8 things I learnt as an IPA ad student

I recently joined hundreds of young people just starting out in the ad industry and graduating from the Institute of Practitioners in Advertising's Foundation Certificate. Here are some of the top eight things I learnt.

 
 
Campaign Viral Chart: Always ad reaches no 1 for second time

Campaign Viral Chart: Always ad reaches no 1 for second time

Always' "like a girl" ad by Leo Burnett tops the Campaign Viral Chart for the second time in three weeks.

 
 
Agencies need to be more creative about creativity

Agencies need to be more creative about creativity

Tim Leake, the former global creative innovation director at technology education company Hyper Island and the SVP of growth and innovation at California-based RPA, argues that agencies need to be "more creative" about creativity.

 
 
WCRS hires Mind Candy's Dino Burbidge as technology director

WCRS hires Mind Candy's Dino Burbidge as technology director

WCRS has appointed Dino Burbidge to the newly-created role of director of technology and innovation.

 
 
McDonald's marks 40 years with charity ad

McDonald's marks 40 years with charity ad

McDonald's UK is tonight launching the first ad in its 'Here's to What Matters' campaign, focusing on its charity work.

 
 
McCann picked to resurrect Homepride's Fred

McCann picked to resurrect Homepride's Fred

Premier Foods has picked McCann London to bring the Homepride brand mascot, Fred, back to TV advertising.

 
 
How not to use a celebrity

How not to use a celebrity

Omaid Hiwaizi, the chief strategy officer at Geometry Global, explains his hopes for a future of informed debate at Cannes Lions.

 
 
Plyhm appointed ECD at Razorfish London

Plyhm appointed ECD at Razorfish London

Razorfish London has promoted Anders Plyhm to the role of interim executive creative director, replacing Sean Chambers.

 
 
ASOS launches advertising review

ASOS launches advertising review

ASOS, the online fashion retailer, has called a review of its UK advertising account.

 
 
Goodman steps up to MD at Lida

Goodman steps up to MD at Lida

Lida, the M&C Saatchi digital and direct agency, has promoted its managing partner Jonathan Goodman to managing director, replacing Victoria Fox.

 
 
Lund gets brief to unite McCann UK

Lund gets brief to unite McCann UK

Mark Lund will be tasked with turning McCann Worldgroup's UK agencies into a seamless offering when he joins as its chief executive in October.

 
 
Netflix hunts creative agency

Netflix hunts creative agency

Netflix is on the hunt for a creative agency ahead of a major expansion into Europe.

 
 
Arena wins £4m Seven Seas owner Merck Consumer Health account

Arena wins £4m Seven Seas owner Merck Consumer Health account

Arena has won the £4 million media business for Merck Consumer Health, owner of Seven Seas and Hailborange, currently handled by MEC Manchester.

 
 
New Look prepares for media review

New Look prepares for media review

New Look, the fashion retailer, is known to be speaking to agencies about its media planning and buying arrangements with a strong possibility of calling a review of the business handled by ZenithOptimedia.

 
 
Commonwealth Games ad round up

Commonwealth Games ad round up

As the Glasgow 2014 Commonwealth Games kick off Campaign looks at some of the advertising that has aired in its run-up.

 
 
Virgin Holidays launches digital Caribbean push

Virgin Holidays launches digital Caribbean push

Virgin Holidays has launched a series of online videos supported by social media to back its summer campaign entitled 'The Caribbean Has Got it Covered'.

 
 
Captain Morgan Facebook ad banned for suggesting alcohol conquers boredom

Captain Morgan Facebook ad banned for suggesting alcohol conquers boredom

Captain Morgan, the Diageo rum brand, has been forced to pull a Facebook ad after the Advertising Standards Authority ruled that it implied alcohol conquered boredom.

 
 

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