Smart promotes Brabus car with bespoke billboards

LONDON - Car manufacturer Daimler has launched an 11-week, multi-platform campaign to promote its Smart Brabus mini cars, and give the Smart brand stand-out in a growing car segment.

Michelin kick-starts first global ad campaign in the UK

LONDON - Michelin, the French tyre maker, is set to rollout its first global advertising campaign in the UK next week, featuring its iconic Michelin Man in an animated world.

Elvis wins Honda pan-Euro digital and DM

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LONDON - Honda has appointed Elvis to handle its pan-European direct marketing and digital advertising account after a pitch against undisclosed agencies.

Rally star Kris Meeke returns in Peugeot TV campaign

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LONDON - Peugeot is rolling out the latest spot in its 'Meeke Not Mild' ad campaign, featuring the rally driver Kris Meeke.

Starcom MediaVest Group wins €150m Honda European media account

LONDON - Honda has hired Starcom MediaVest Group to handle its consolidated €150 million media planning and buying business across Europe.

Ford Direct unveils nostalgic direct marketing pack

LONDON - Ford is encouraging consumers to take a trip down memory lane through a new direct marketing campaign created by Orchestra.

Fiat appoints Krow to £3.5m business

LONDON - Fiat has appointed Krow to handle the £3.5m ad business for its professional range of vehicles following a competitive pitch.

John Lennon to star in new Citroën DS3 TV spot

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LONDON - Citroën is to revive its classic premium marque, DS, with a TV campaign starring twentieth century icons John Lennon and Marilyn Monroe.

WCRS lands global BMW launch task

LONDON - WCRS has won a global brief to handle the launch adver­tising for BMW's upcoming 6-Series model.

Nissan launches social media iPhone app for skiers

LONDON - Nissan Europe has launched a branded iPhone app for skiers to help improve their experiences on the slopes.

Toyota addresses accelerator scare with first UK ad campaign

LONDON - Toyota GB has launched its first piece of advertising activity to help reassure consumers, after its parent company recalled millions of defective vehicles suffering from a faulty accelerator...

Agencies line up for Porsche media task

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LONDON - Porsche, the German luxury car company, is reviewing its estimated £50 million inter­national media planning and buying account.

BMW to review £16m media account

LONDON - BMW is set to review its £16m media planning and buying account, held by the Aegis-owned Vizeum.

DLKW gives Vauxhall Corsa ads pop art feel

LONDON - Vauxhall has launched a new TV ad for its popular Corsa model featuring a new, pop art-led creative theme, while retaining a role for the C'mons puppet characters.

Mindshare scoops Piaggio media account

LONDON - Piaggio Group, the owner of the Vespa scooter brand, has awarded its consolidated pan-European media account to Mindshare.

W&K creatives take top honours at the Annas

LONDON - Wieden & Kennedy creatives Fabian Berglund, Karen Jane and Ida Gronblom scooped the £25,000 top prize at this week's Awards for National Newspaper Advertising.

BMW shortlists four agencies to pitch for advertising business

LONDON - BMW UK has shortlisted Engine, VCCP, Karmarama and the Brooklyn Brothers to pitch for its integrated advertising account.

Ford looks to comic books for Ranger campaign

LONDON - Ford is positioning its new Ranger model as "the heart and soul of a true pick-up" through a new press and online campaign inspired by comic strip illustrations.

Volkswagen seeks agency for social media

LONDON - VW is on the hunt for an agency to handle its social media account and is approaching creative and digital shops to pitch for the business.