Consumer Goods

 

Naked picks up £4m Hotpoint creative brief

LONDON - Hotpoint, the home appliances company, which is owned by Indesit, has appointed Naked Communications to handle its £4m creative account.

 
 

Consumer Goods News

Mindshare retains Unilever's £700m media business in Western Europe

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LONDON - Unilever has retained WPP's Mindshare to handle its £700m media planning and buying business in Western Europe, ending a seven month review process.

 

VCCP picks up £3m Omega Pharma account

LONDON - VCCP has been awarded the £3m creative business Omega Pharma, following a competitive pitch against undisclosed agencies.

 

ASA bans 'anti-German' radio ad

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LONDON - A radio ad for recruitment website Reed.co.uk has been banned by the Advertising Standards Authority (ASA) for reinforcing a "negative and outdated" stereotype that Germans are "more likely...

 

Ikea shifts £8m business from BMB to Mother

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LONDON - Ikea has shifted its £8m UK advertising account out of Beattie McGuinness Bungay and into Mother.

 

Mediaedge:cia retains Henkel media

LONDON - Mediaedge:cia has retained the consolidated £4 million UK media planning and buying account for Henkel, the FMCG company that owns brands including Right Guard and Schwartzkopf.

 

Ruling reveals Davidoff ad not in hot water

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LONDON - A TV ad for Davidoff, promoting its Hot Water fragrance for men, has escaped a ban by the Advertising Standards Authority following complaints that it was sexually explicit.

 

Advertising in the noughties - Advertising agency of the decade shortlist - Mother London

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LONDON - Campaign presents the best of Mother London's work from the past decade on this reel.

 

Advertising in the noughties - Advertising agency of the decade shortlist - Bartle Bogle Hegarty

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Campaign presents the highlights from creative agency BBH spanning the past decade.

 

Agencies line up for SodaStream relaunch brief

Agencies are being approached with a brief to re-launch SodaStream in the UK.

 

And in the real world... Cadbury, Dubai, Online spending and more

LONDON - Today's round-up of the biggest business stories.

 

Reckitt Benckiser consolidates £800m global media into Havas and Publicis

LONDON - Reckitt Benckiser, owner of brands Vanish, Veet, Clearasil and Dettol, has consolidated its £800 million global media planning and buying arrangements into Havas Media and Publicis Groupe.

 

And in the real world... M&S, Cadbury, Mothercare and more

LONDON - Today's round-up of the biggest business stories.

 

Watchdog bans Matalan property e-mail ad

LONDON - The Advertising Standards Authority has banned an e-mail ad from the retailer Matalan, which offered consumers a two-week holiday home in Spain.

 

Cosmetic surgery ad slammed by regulator

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LONDON - The Advertising Standards Authority has banned a radio ad for the cosmetic surgery group MyBreast after a rival challenged its claim to be "leaders in cosmetic surgery here...

 

And in the real world... GM, Sainsbury's, Domino's and more

LONDON - Today's round-up of the biggest business stories.

 

Gossard resurrects iconic lingerie campaign

LONDON - The lingerie brand Gossard is launching a new campaign evoking the iconic 'hello boys' ad campaign of the 80s.

 

Euro RSCG wins £60m global Dulux account

LONDON - Euro RSCG has scooped the £60 million global Dulux business following a final pitch against DDB.

 
 
 
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Christmas ads 2009

Christmas ads 2009

View this year's crop of festive ads

ADdicts cartoons

ADdicts cartoons

Gallery of cartoons published each week in Campaign

Public View

Public View

What does the public think of the latest ads?

Viral View

Viral View

Best of the latest ad virals

Promotion - Integration Essays

Promotion - Integration Essays

Watch videos of Integration Essays 2009 contributors

Campaign Awards Fight

Campaign Awards Fight

Pit two industry creatives against each other

House of Cards

House of Cards

Gallery of images from Leo Burnett's Shelter exhibition

 

In Print

Cover Latest issue: 5 March 2010Subscribe
 

Poll

Will 2009 go down as the year media sold itself short?