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Made.com makes Scottish Referendum marketing

Made.com makes Scottish Referendum marketing "blunder"

Made.com has been left embarrassed this morning after sending out an email to its customer base announcing it had launched in a "new country" with special offers on "Saltire-inspired" products.

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Sometimes collaboration, not innovation, can be the key to winning campaigns

Sometimes collaboration, not innovation, can be the key to winning campaigns

Media Week Awards entries used to be awash with companies claiming "media firsts"...

 
 
Sorrell warns of Scotland becoming an 'outlier' and the UK 'diminished' by a Yes vote

Sorrell warns of Scotland becoming an 'outlier' and the UK 'diminished' by a Yes vote

If Scotland votes yes to independence tomorrow, its major cities would become outliers, London will become more of a competitor for business and the remaining UK will be diminished, warned Martin Sorrell, chief executive and founder of WPP.

 
 
Philips launches campaign for app-controlled lightbulbs

Philips launches campaign for app-controlled lightbulbs

Royal Philips has released a campaign to push its new range of digitally-connected lightbulbs.

 
 
18 Feet & Rising wins Skoda digital brief

18 Feet & Rising wins Skoda digital brief

Skoda has handed 18 Feet & Rising a digital brief after the agency impressed the car brand during its pan-European pitch earlier this year.

 
 
FT to reveal first design overhaul in seven years

FT to reveal first design overhaul in seven years

The Financial Times is set to unveil its first design refresh in seven years tomorrow, created for easier navigation and to better complement its digital brand extensions.

 
 
Channel 4 to drop 4oD for digital service All 4

Channel 4 to drop 4oD for digital service All 4

Channel 4 is dropping its catch-up service 4oD for a new online destination called All 4, which will host all of Channel 4's linear channels, digital content and services.

 
 
Zone wins rehab brief

Zone wins rehab brief

Priory Group, which is known for its upscale rehab facilities, has appointed Zone to look after its digital strategy.

 
 
Guardian launches three-tier membership scheme

Guardian launches three-tier membership scheme

The Guardian has launched a membership scheme costing up to £60 per month in a bid to better engage with its expanding global readership, and also to create a new revenue stream.

 
 
The rear of the Apple Watch is more interesting than the face

The rear of the Apple Watch is more interesting than the face

Justin Billingsley, chief operating officer, Europe, Middle East & Africa at Saatchi & Saatchi, and the former Orange brand director, reviews the launch news from Apple and looks at the growing power of content.

 
 
TV body Barb to track viewing via tablets

TV body Barb to track viewing via tablets

Official viewing figures for UK television audiences will now include consumption on iPads and Android tablets following an overhaul of the Broadcasters' Audience Research Board.

 
 
Reebok Classics brand film champions 'Madchester' revival

Reebok Classics brand film champions 'Madchester' revival

Reebok has released an online brand film celebrating youth culture for its Classics range of footwear.

 
 
ITV chief calls for Sky and Virgin to pay for content

ITV chief calls for Sky and Virgin to pay for content

ITV's chief executive Adam Crozier is calling on major pay-TV platforms BSkyB and Virgin Media to pay for content from UK public service broadcasters BBC, ITV, Channel 4 and Channel 5.

 
 
Westfield launches film-led autumn/winter campaign

Westfield launches film-led autumn/winter campaign

Westfield is launching a campaign for the autumn/winter fashion season, with films inspired by the "talking points" of the season.

 
 
IPC Media rebrands as Time Inc UK to 'foster greater collaboration'

IPC Media rebrands as Time Inc UK to 'foster greater collaboration'

Time Inc is rebranding its wholly-owned magazine publishing arm IPC Media to Time Inc UK, as part of a move to "foster greater collaboration" between its UK and US operations.

 
 
Marketers and agency leaders talk about their biggest media challenges

Marketers and agency leaders talk about their biggest media challenges

Media fragmentation and understanding the complex consumer journey are among the biggest challenges facing marketers and media planners today, according to judges for the Newsworks Planning Awards 2014.

 
 
Havas confirms King's Cross move

Havas confirms King's Cross move

Havas has confirmed it will be moving all of its London agencies into a single site in King's Cross, after signing a deal for 3 Pancras Square.

 
 
American Apparel back to school ad banned

American Apparel back to school ad banned

American Apparel has had two online ads banned by the Advertising Standards Authority for being "gratuitous and sexist".

 
 
Renault launches social Knight Rider campaign

Renault launches social Knight Rider campaign

Renault is launching its Trafic utility vehicle with a Knight Rider-themed brand campaign.

 
 
The Times releases Unquiet Film about Syria kidnapping

The Times releases Unquiet Film about Syria kidnapping

The Times has launched a further instalment of its Unquiet Film Series documenting the kidnapping and return of two journalists in Syria.

 
 
Havas UK revenue climbs 22% in Q2

Havas UK revenue climbs 22% in Q2

Havas has reported income before tax of €94 million (£74.2 million) across the first half of the year, up 5.6 per cent year on year, as UK revenues surged almost 20 per cent in the same period.

 
 

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