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The Economist uses cheeky tactics for digital campaign

The Economist uses cheeky tactics for digital campaign

The Economist is unveiling a campaign that uses provocative headlines in a bid to increase the brand's subscriber base.

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GMG chief Andrew Miller calls on 'dominant' BBC to share content with competitors

GMG chief Andrew Miller calls on 'dominant' BBC to share content with competitors

Andrew Miller, the chief executive of Guardian Media Group, has urged the BBC to allow newspapers access to raw news feeds and to tap into its back catalogue.

 
 
Virgin Media 'night owl' ad to break in X Factor

Virgin Media 'night owl' ad to break in X Factor

Virgin Media's next ad featuring Ally the Night Owl, an owl who likes to stay up late watching TV shows, will launch in 'The X Factor' tomorrow night.

 
 
Critical Mass hires Sacha Reeb as ECD

Critical Mass hires Sacha Reeb as ECD

Critical Mass has appointed Huge's group creative director Sacha Reeb as its executive creative director, replacing Alistair Campbell.

 
 
Johnston Press appoints BBC's Terry McGrath as brand director

Johnston Press appoints BBC's Terry McGrath as brand director

Johnston Press has appointed the BBC marketer Terry McGrath to the newly created role of senior director of brand and product marketing.

 
 
'Sweetie' campaign leads to sex offence conviction

'Sweetie' campaign leads to sex offence conviction

A man in Australia has become what is believed to be the first person convicted of sex offences as a result of the lauded "Sweetie" campaign.

 
 
Delaney and Lund back real-time creative company

Delaney and Lund back real-time creative company

Greg Delaney and Mark Lund, the founders of DLKW Lowe, have backed Trigger Buzz, a new company providing real-time creative content for brands.

 
 
Philips launches juicer video campaign with Louis Smith

Philips launches juicer video campaign with Louis Smith

Philips is unveiling an online campaign starring the Olympic gymnast Louis Smith, aimed at encouraging people to ditch bottled juice in favour of making fresh juices at home.

 
 
ZenithOptimedia loses £200m O2 business to Havas Media without a pitch

ZenithOptimedia loses £200m O2 business to Havas Media without a pitch

Publicis Groupe's ZenithOptimedia's estimated £200 million European media business for O2, including the £50 million account in the UK, has been snatched away from them, following an intervention from Havas Media stakeholder and Vivendi chairman, Vin...

 
 
Condé Nast to launch Ars Technica in UK

Condé Nast to launch Ars Technica in UK

Ars Technica, the US technology news site owned by Condé Nast, is to launch in the UK next spring.

 
 
Doctor Who online game gets kids coding

Doctor Who online game gets kids coding

The BBC has created an online 'Doctor Who' game called 'The Doctor and the Dalek' to encourage children to get into coding.

 
 
Bob Wootton: 7 things I learned at the Wired conference

Bob Wootton: 7 things I learned at the Wired conference

Quantum technologies, biotech and hackers: ISBA's director of media and advertising, Bob Wootton, gives his key takeouts from last week's Wired conference.

 
 
Breast Cancer Campaign crowd-sources videos for 'wear it pink' campaign

Breast Cancer Campaign crowd-sources videos for 'wear it pink' campaign

The Breast Cancer Campaign "wear it pink" fundraising initiative has crowd-sourced four videos to run across cinema, digital, social media and out-of-home channels.

 
 
Vice News to expand into seven countries

Vice News to expand into seven countries

Vice News, the digital news channel by Vice Media, is set to expand into seven further global markets over the next six months.

 
 
Blinkbox readies campaign to promote its cinema links

Blinkbox readies campaign to promote its cinema links

Blinkbox, Tesco's answer to LoveFilm and Netflix, is preparing to release a brand campaign that it hopes will establish it as the home of the latest blockbusters.

 
 
Google UK ad revenues climb 17% to $1.6bn

Google UK ad revenues climb 17% to $1.6bn

Google has reported revenue of $1.6 billion (£1 billion) in the UK in the third quarter of 2014, up 17 per cent from the same period last year, as global revenues surged 20 per cent.

 
 
Guardian joins forces with Telegraph for media planning tool

Guardian joins forces with Telegraph for media planning tool

Guardian News and Media (GNM) and Telegraph Media Group (TMG) have formed a ground-breaking partnership to launch a combined version of the Audiences not Platforms cross-platform planning tool.

 
 
BMW online ad banned for encouraging unsafe driving

BMW online ad banned for encouraging unsafe driving

The Advertising Standards Authority has banned an online ad for BMW's M4 model for encouraging unsafe and irresponsible driving.

 
 
Vizeum retains £14m AB InBev in the UK and adds European markets

Vizeum retains £14m AB InBev in the UK and adds European markets

Anheuser-Busch InBev has consolidated its pan European media within Dentsu Aegis Network, led by Vizeum in the UK, following a six-month review covering nine key markets.

 
 
Channel 5's Demand 5 among services to run on EE TV

Channel 5's Demand 5 among services to run on EE TV

Channel 5 will launch its video-on-demand service, Demand 5, on EE's new television service when it launches in the coming weeks.

 
 
Publicis Groupe buys into Israeli adtech company

Publicis Groupe buys into Israeli adtech company

Publicis Groupe has paid £40.7 million for 20 per cent of the digital adtech company Matomy Media Group as part of a strategic partnership.

 
 

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