The Campaign CityLive Challenge

Campaign and MediaCo Outdoor challenged two digital leaders to take Manchester's CityLive screens to the max.

Team Sandoz triumphed with a crowd-sourced marathon between interactive screens that timed runners and shared their congratulatory selfies.

ABOUT THE CHALLENGE

MEET THE TEAMS

Team Hanås

Team Hanås' presentation

Team Hanås' campaign

Team Sandoz

Team Sandoz's Presentation

Team Sandoz's Campaign

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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