The Campaign CityLive Challenge

Campaign and MediaCo Outdoor challenged two digital leaders to take Manchester's CityLive screens to the max.

Team Sandoz triumphed with a crowd-sourced marathon between interactive screens that timed runners and shared their congratulatory selfies.

ABOUT THE CHALLENGE

MEET THE TEAMS

Team Hanås

Team Hanås' presentation

Team Hanås' campaign

Team Sandoz

Team Sandoz's Presentation

Team Sandoz's Campaign

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1 Is John Lewis losing its retailing crown?

Following a series of news stories highlighting issues such as job cuts and payments below the minimum wage, is the shine coming off John Lewis? Or is this simply a readjustment process that any major retailer might have to endure to emerge stronger?

Making media fun again: why we must free our industry from outdated models
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1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.