The Campaign CityLive Challenge
Campaign and MediaCo Outdoor challenged two digital leaders to take Manchester's CityLive screens to the max.
Team Sandoz triumphed with a crowd-sourced marathon between interactive screens that timed runners and shared their congratulatory selfies.
ABOUT THE CHALLENGE
MEET THE TEAMS
Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.
"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.
Associate Creative Director Competitive Rankin Photography Ltd, Kentish Town, NW5
Head of Events Marketing Competitive + Benefits The Economist, London (Central), London (Greater)
Senior Account Director, Global Network £50000 - £60000 per annum + benefits The Great & The Good, London