The Brief

During the group work phase, the groups will:

  1. Build a prototype of their idea using one of the tools like Prototype on paper
  2. Run user-testing to validate the prototype
  3. Have a feedback session with their mentor
  4. Build a pitch including the prototype on how they will fulfil the brief

Day 1 – 13 November 2015

8.30am –  Arrival and coffee


9.00am-9.10am –  Introduction from the Chairman

Fusing creative and technology to win awards.


9.30am-10.20am – Giving innovation a chance

How to bring together creative and technology processes to get the best results


10.20am-10.50am – The most important tech trends defining creativity in 2015


10.50am-12.30pm – Applying technology trends to the brief


1.30pm-2.10pm – Modern ideation

Showcase session with the story behind great, award-winning integrated ideas


2.10pm-3.00pm – Ideation session


3.15pm-3.45pm – Tips and tricks to ideate faster and cheaper creative tools for agile concept development

Teams work

3.45pm-4.15pm – Applying rapid proto-typing techniques to the brief


4.15pm-5.00pm – Experience Design

Teams work

5.00pm-5.30pm –  Agree action plan for completing the prototype

Day 2 (Evening only) – Early 2016

5.00pm-5.45pm – Group pitches of prototypes

Entrepreneur panel

5.45pm-6.45pm –  Overcoming obstacles with agile thinking

Production masterclass

6.45pm-7.30pm –  Making great ideas happen for less

7:30pm-8.00pm   Group feedback session with mentor

8,00pm –  Prize giving

8.15pm – Drinks and networking

Get involved

This event offers the fantastic chance for mentors and speakers to give back to the industry and support the future leaders of the advertising world.

The event also offers a great opportunity for sponsors to gain exposure to leading advertising agencies in Europe and align their brand with a new ground breaking advertising industry event.

If you would like to get involved in this event as a media or brand sponsor, please contact Jennie Meynell on +44 (0)20 8267 4233 or

If you'd like to be a media partner of this event, email   for more information.