Campaign is the official media partner of D&AD 2015

"2015 was a fine D&AD vintage. Five Black Pencils demonstrates a creative economy in rude health, and a record four Whites suggests an industry taking seriously its responsibility to use our behaviour change skills on changing hearts and minds for good causes and not just finding crafty ways to flog stuff" - Tim Lindsay, D&AD CEO.

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News and features

Creativity defined

For Steve Jobs, creativity was just about connecting things, while Pablo Picasso regarded it as the obverse of good sense. Campaign asked a selection of D&AD judges what it means to them.

Mark Bonner
President, D&AD, co-founder, GBH

Jonathan Burley
Executive creative director, CHI & Partners

Greg Hahn
Chief creative officer, BBDO New York

Rei Inamoto
Chief creative officer, AKQA

Kate Stanners
Chief creative officer, Saatchi & Saatchi

Tim Lindsay
Chief executive, D&AD

PJ Pereira
Executive chairman and creative director, Ogilvy & Mather South Asia

Eric Kallman
Executive creative director, Goodby, Silverstein & Partners

Piyush Pandey
Executive chairman and creative director, Ogilvy & Mather South Asia

How to win a yellow pencil

The D&AD Yellow Pencil is the ultimate creative accolade. But don't take our word for it.

We asked our friends in the creative community to share their advice on what it takes to win a Yellow Pencil.

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