National Media Museum shows people how the internet sees them
By Sarah Shearman, campaignlive.co.uk, Wednesday, 19 September 2012 11:35AM
The National Media Museum has launched an interactive "mirror" to reflect what an individual's online life says about their personality.
The mirror portal, created by RKCR/Y&R, compares an individual's social activity on sites such as Facebook and information from a database of 6.5 million internet users, gathered by researchers at Cambridge University, to show what aspects of their personality are most strongly exhibited online.
This is combined with information from the 'Big 5' personality test, which is an established personality test with 80% accuracy, filled in by users.
This provides a percentage score for how open, conscientious, extrovert, agreeable or stable, users are.
This is visualized as an interactive, animated "reflection", which can be downloaded by the user and shared on social networks.
The initiative is part of the National Media Museum's 'Life Online' Gallery, which is an exhibition that aims to show people how the internet impacts on their lives.
Saint, which was merged into RKCR/Y&R earlier this year, was awarded the project for the Bradford-based gallery in October last year.Follow @shearmans
This article was first published on campaignlive.co.uk
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- Marketing & PR Executive Tarsh Lazare Marketing Recruitment To £23,500, West Sussex
- Mid-Senior Copywriter | contract | leading mobile application Salt £200 - £300 per day, City of London
- Agency Sales Manager Ultimate Asset £30000 - £37000 per annum + competitive compensation & benefits packge, London
- Publisher Director Ultimate Asset £50000 - £60000 per annum + bonus and benefits , London
- Campaign Viral Chart: Pepsi tops Coke with Jeff Gordon test drive
- Iris and Cheil big winners at MAA Best Awards
- Twitter attracts more ads, but rates tumble 67%
- Greenpeace protests outside Saatchi & Saatchi London office
- Kevin Bacon, Google Glass and Julian Assange: the SXSW weekend in tweets
- Halifax releases 'holiday dad' campaign