Dare breakaway duo launch Mr President
By Katherine Levy, campaignlive.co.uk, Thursday, 20 September 2012 08:00AM
The former Dare executives Claire Hynes and Nick Emmel are teaming up to launch an agency called Mr President, which is backed by Dare's holding company.
Hynes (left) and Emmel: former Dare duo launch agency
Mr President is positioned as a digital strategic consultancy that also offers creative execution. Vision7 International, which owns Dare’s parent, EDC, has a minority stake in the business.
The agency’s founding client is Bacardi Limited, for which it will work on a project for Martini, and it will also handle briefs from Axa and Localgiving.com.
Hynes, previously the joint managing director at Dare, and Emmel, its former executive planning director, have launched the Soho-based shop after almost a year’s preparation.
Mr President is positioned as "a small, nimble team" of creatives, strategists and digital experts. Its founders said it is named Mr President because "we have small-agency syndrome, so we named ourselves after someone big. It makes us feel better."
Hynes worked at Dare for eight years before leaving in December last year. She previously held positions at the digital company Oyster Partners before it merged with LBi. She has also worked at AKQA.
Before working at Dare for six years, Emmel was an account manager at TMW and 141 Worldwide.
Follow @KatherinePLevyThis article was first published on campaignlive.co.uk
Additional Information
Campaign Jobs
- Digital Account Director - Creative Agency - London Sphere Digital 50-70k +bonus +benefits, London, South East
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Head of Content David Thatcher Recruitment £80-100 + benefits, London or Reading
- Head of Planning David Thatcher Recruitment to 120k + benefits, London or Reading
- Head of CRM David Thatcher Recruitment £80-100k + benefits, London or Reading
Most viewed
Most commented
-
The console is dead: The Socialisation of Gaming
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.
