Daily Diary - 105 seconds of Boris
By Matthew Chapman, campaignlive.co.uk, Wednesday, 10 October 2012 11:55AM
Tory pin-up Boris Johnson was given the star treatment at his party's conference this week with a tongue-in-cheek video promo showing a stunt double riding around London on a Boris bike and recapping his zipline drama in an action film style.
Grassroots Conservative website, ConservativeHome, commissioned the Remarkable Group to create the 'Mission Imborisable' video ahead of its fringe event at this week’s Conservative conference in Birmingham.
The tongue-in-cheek Mission Impossible inspired video, set to highly dramatic music, shows a Boris lookalike riding past iconic London landmarks on a 'Boris Bike' and listening to the Spice Girls on his iPhone, a reference to the London Mayor dancing to the Spice Girls at the Olympics closing ceremony.
The video also flashes up some of Boris’s key achievements as mayor including beating "the politician that Tony Blair couldn’t beat" alongside an image of Ken Livingstone winking.
It also includes the clip of him hanging from a malfunctioning zipwire at an Olympic event.
If you have a Daily Diary please email email@example.com
This article was first published on campaignlive.co.uk
- Affiliates Executive - No. 1 Agency! GoodEgg Digital Circa £25k + Exceptional Benefits, Central London
- Digital Display Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Digital Account Manager (Surrey) become £35k, Surrey
- Digital Designer Developer become £25k - 28k, London (Central), London (Greater)
- FT to reveal first design overhaul in seven years
- Philips launches campaign for app-controlled lightbulbs
- Sorrell warns of Scotland becoming an 'outlier' and the UK 'diminished' by a Yes vote
- Notonthehighstreet.com launches brand campaign
- Publicis boss Maurice Lévy to step down in 2017 amid board shake-up
- 18 Feet & Rising wins Skoda digital brief