Williams F1 hires Rufus Leonard to overhaul brand online
By Sarah Shearman, campaignlive.co.uk, Wednesday, 31 October 2012 10:40AM
Williams F1, the British Formula 1 team, has appointed Rufus Leonard to lead the transformation of its online presence.
Rufus Leonard has been charged with creating a new user experience across multiple digital channels. It will also consolidate Williams F1’s entire digital estate, which includes the F1 team, Williams Advanced Engineering, Williams Hybrid Power and the Williams Conference Centre.
The digital agency won the business after a competitive pitch against three other undisclosed agencies. It is not clear if there was an incumbent on the account, however Rawnet built the current Williams website.
The work is due to go live before the 2013 FIA Formula 1 tournament.
Claire Williams, director of marketing and communications at Williams F1, said: "We're developing our web estate with Rufus Leonard to provide us with a creative and unique digital experience which puts the user first.
"As a high performance and innovative business, we always look to align with other companies who share these values."Follow @shearmans
This article was first published on campaignlive.co.uk
- Senior copywriter story uk limited Negotiable depending on experience, Edinburgh
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- Media Planner / Buyer - DRTV & Brand Response TV ADLIB £24k - £28k + Bonus, North Somerset
- Content Manager Mortimer Spinks £22000 - £29000 per annum + + Excellent Benefits , Rugby
- Senior Integrated Project Manager Premier Media £45000 - £65000 per annum + Benefits, London
- Daily Mirror publishes its own tits on Page 3
- 'This girl can' tops Campaign Viral Chart
- John Brown Media appoints Rebekah Billingsley to head of digital and content strategy role
- 'You don't have to explain yourself if you are getting the job done,' says Tracy De Groose on work and motherhood
- Publicis Groupe extends deadline for Sapient deal again
- Lidstone exits Havas amid restructure