Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
Hometown lands ITV Player ad task
By Jeremy Lee, campaignlive.co.uk, Thursday, 01 November 2012 08:00AM
ITV has handed the start-up Hometown a brief to promote its ITV Player service.
ITV Player: working with Hometown
The agency has been tasked with delivering a campaign to drive usage of the broadcaster’s catch-up service.
However, it will also work alongside ITV’s in-house creative resource, ITV Creative, on other advertising projects.
ITV moved its £7 million advertising in-house in December last year, ending a four-year relationship with Bartle Bogle Hegarty. The move allowed BBH to secure the advertising account for Virgin Media.
Hometown becomes the first advertising agency to work with ITV since the split.
Helen Kimber, the managing partner of Hometown, said: "The ambition for ITV, combined with our experience of working with media companies, makes this a great project to work on and we look forward to working alongside the team."
Follow @JezzaleeThis article was first published on campaignlive.co.uk
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Forget the digital cluster bomb – be more like Bob
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.
