VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
By Daniel Farey-Jones, campaignlive.co.uk, Friday, 16 November 2012 12:00PM
Aegis chief executive Jerry Buhlmann
The parent company of Carat and Vizeum updated the stockmarket today, revealing revenue growth for the first nine months of 2012 of 13.3%.
Organic revenue growth was 6.3% in the third quarter, which was better than Publicis Groupe's 2% and WPP's 1.9%.
Publicis was hit by what it called "the brutal and unexpected decline of advertising spendings" in September, but bounced back in October with organic growth of 7%.
In October WPP downgraded its full-year revenue forecast from 3.5% to between 2.5% and 3%, after reporting third quarter revenue growth of 1.6% to £2.5bn.
Aegis, which is less diversified than WPP, did not issue a forecast because of stockmarket regulations governing what it can disclose while in an offer period. It is in the process of being acquired by Japanese advertising group Dentsu.
This article was first published on campaignlive.co.uk
Twitter has announced an addition to its Twitter Cards today to allow marketers to generate leads and drive purchases and all within the space of a tweet.
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.