Disability in advertising

Why are disabled people invisible in advertising? Around the Rio Paralympic Games, Campaign examines this issue of diversity and how the industry can break the last taboo.

More on the Paralympics

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.