President Donald Trump

Campaign explores Donald Trump's path to victory and the implications for the advertising, marketing and media industries.

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How Hillary Clinton failed at advertising

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New Balance customers revolt after company welcomes Trump

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Social media predicted Trump's victory

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Advertising and media investors stay calm on Trump victory

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MEDIA

Is Clinton being Trumped in the online ad war?

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.