The recent acquisition of Karmarama by Accenture has been one of the most exciting deals of the last 12 months, bringing together a 300-strong, 17-year-old UK-based creative agency and a 384,000-strong global consulting giant. It is a bold vision, fusing creativity with consultancy. But how is it working?

Campaign's Breakfast Briefing will discuss:

  • How can creativity transform not just communications but businesses, from new product development to the customer experience?
  • What do marketers want and how much are they pushing creatives and consulting firms to work together?
  • What are the challenges in making the “cultural fit” work when the consultants meet the creatives?
  • Are we going to see more M&A and what kind of deals can we expect?

Join Campaign at a special breakfast briefing on 14 March from 7.45am until 10am and hear directly from the leaders of Accenture and Karmarama about the deal and what it means for their companies. We will also be talking to top marketers, agency chiefs, M&A deal-makers and industry commentators to find out their predictions for the future.

This unmissable event will be a thought-provoking opportunity to learn about where our industry is heading next from the people doing the deals and making it happen.

Breakfast Briefing Agenda

7.45-8.30: Registration and Breakfast 

8.30-8.35: Introduction 

8.35-9.00: Accenture-Karmarama fireside chat, moderated by Campaign's head of media, Gideon Spanier

9.00-9.25: What do marketers and brands want? The view from CMOs about the rise of the consultants in the marcoms space

9.25-9.45: What happens next and what are the M&A opportunities? The view from the deal-makers 

9.45-9.50: Closing comments

Speakers

Gideon Spanier, Head of media, Campaign
Gideon is Head of Media at Campaign. Prior to this, Gideon was a business reporter at The Times and previously spent more than a decade at the Evening Standard covering media, advertising and technology.

Gideon continues to write columns for the Standard, and also chairs the Broadcasting Press Guild, a national association of journalists who cover the TV and radio industries.


Joy Bhattacharya, Managing Director and UK and Ireland Lead, Accenture Interactive
Joy is an experienced digital professional with significant experience in helping clients transform their businesses using digital. Joy’s main inspiration is making a difference, and he strives to create a supportive and fun work culture where experimentation is rewarded.

At Fjord, Joy is responsible for general management of our EALA business including business growth, studio expansion and increasing our footprint across key clients. Joy also leads Accenture Interactive’s business in the United Kingdom. Prior to joining Accenture, he ran the Financial Services Digital practice for SapientNitro in the United Kingdom.


Tristan Rice, Partner, SI Partners
SI Partners is a global M&A and consultancy practice with a passion for helping creative and technology businesses realise their potential. Tristan leads SI Partners’ European M&A practice.

Tristan has worked on a wide range of complex and high profile deals including WAE’s sale to Globant,  The Brooklyn Brothers sale to Golin, and Hirschen’s partnership with J.Walter Thompson, negotiating and completing high value transactions tailored to the stakeholders’ objectives.

Ben Bilboul, CEO, Karmarama
In the last 13 years Ben has been responsible for managing the Karma Comms Group of companies as well as continuing to have a hands on role with Karmarama clients. 

In his role as Group CEO, he has brought together nearly 280 employees under the Karma Comms Group banner (covering CRM, data, design, digital, TV & content production, mobile, social media & PR as well as advertising), through a combination of organic growth, mergers and acquisitions.  During that period Karmarama grew from a small agency to the UK’s largest independent communications company.

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