Campaign Breakfast Briefings provide the marketing community with thought-provoking opportunities to learn about where our industry is heading next.

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When the consultants met the creatives - March 2017 

The first briefing took place on 14 March in front of a sell-out audience at the Regent Street Cinema and discussed the recent acquisition of Karmarama by Accenture, one of the most exciting deals of 2016.  

Topics discussed included:

  • How can creativity transform not just communications but businesses, from new product development to the customer experience?
  • What do marketers want and how much are they pushing creatives and consulting firms to work together?
  • What are the challenges in making the “cultural fit” work when the consultants meet the creatives?
  • Are we going to see more M&A and what kind of deals can we expect?

You can read more about the event here.