Campaign Breakfast Briefings provide the marketing community with thought-provoking opportunities to learn about where our industry is heading next.
The next Breakfast Briefing will be taking place in the summer.
When the consultants met the creatives - March 2017
The first briefing took place on 14 March in front of a sell-out audience at the Regent Street Cinema and discussed the recent acquisition of Karmarama by Accenture, one of the most exciting deals of 2016. You can read more about the event here.
Topics discussed included:
- How can creativity transform not just communications but businesses, from new product development to the customer experience?
- What do marketers want and how much are they pushing creatives and consulting firms to work together?
- What are the challenges in making the “cultural fit” work when the consultants meet the creatives?
- Are we going to see more M&A and what kind of deals can we expect?