The acquisition of Karmarama by Accenture was one of the most exciting deals of 2016, bringing together a 300-strong, 17-year-old UK-based creative agency and a 384,000-strong global consulting giant. It is a bold vision, fusing creativity with consultancy.
This sell-out Campaign Breakfast Briefing brought top marketers and agency chiefs together to discuss:
- How can creativity transform not just communications but businesses, from new product development to the customer experience?
- What do marketers want and how much are they pushing creatives and consulting firms to work together?
- What are the challenges in making the “cultural fit” work when the consultants meet the creatives?
- Are we going to see more M&A and what kind of deals can we expect?
You can read more about the event in Campaign's write-up from Gideon Spanier.
7.45-8.30: Registration and Breakfast.
8.35-9.00: Accenture-Karmarama fireside chat, moderated by Campaign's head of media, Gideon Spanier.
9.00-9.25: What do marketers and brands want? The view from CMOs about the rise of the consultants in the marcoms space.
9.25-9.45: What happens next and what are the M&A opportunities? The view from the deal-makers.
9.45-9.50: Closing comments.
Gideon Spanier, head of media, Campaign
Gideon is head of media at Campaign . Prior to this, Gideon was a business reporter at The Times and previously spent more than a decade at the Evening Standard covering media, advertising and technology.
Gideon continues to write columns for the Standard, and also chairs the Broadcasting Press Guild, a national association of journalists who cover the TV and radio industries.
Ben Bilboul, CEO, Karmarama
In the past 13 years Bilboul has been responsible for managing the Karma Comms Group of companies as well as continuing to have a hands on role with Karmarama clients.
In his role as Group CEO, he has brought together nearly 280 employees under the Karma Comms Group banner (covering CRM, data, design, digital, TV & content production, mobile, social media & PR as well as advertising), through a combination of organic growth, mergers and acquisitions. During that period Karmarama grew from a small agency to the UK’s largest independent communications company.
Tristan Rice, partner, SI Partners
SI Partners is a global M&A and consultancy practice with a passion for helping creative and technology businesses realise their potential. Rice leads SI Partners’ European M&A practice.
Rice has worked on a wide range of complex and high profile deals including WAE’s sale to Globant, The Brooklyn Brothers sale to Golin, and Hirschen’s partnership with J Walter Thompson, negotiating and completing high value transactions tailored to the stakeholders’ objectives.
Joy Bhattacharya, managing director and UK and Ireland lead, Accenture Interactive
Bhattacharya is an experienced digital professional with significant experience in helping clients transform their businesses using digital. His main inspiration is making a difference, and he strives to create a supportive and fun work culture where experimentation is rewarded.
At Fjord, B hattacharya is responsible for general management of our EALA business including business growth, studio expansion and increasing our footprint across key clients. B hattacharya also leads Accenture Interactive’s business in the UK. Prior to joining Accenture, he ran the Financial Services Digital practice for SapientNitro in the UK.
Pippa Dunn, founder, Broody
Pippa Dunn is the co-founder of Broody London, an entrepreneurial venture with creative agency Mother that will take equity in businesses and brands in return for strategic advice.
Dunn was previously chief marketing officer of EE's consumer division where she spent 12 years until 2016. She was responsible for the £5.2bn P&L of EE and managed the successful integration of the Orange and T-Mobile brands to build Britain's biggest mobile operator. She was previously a brand manager and sponsorship manager for Coca-Cola and product marketing director of NTL.
Mark Creighton, chief operating officer, Dentsu Aegis Network UK
Creighton is responsible for fostering greater collaboration across all of the Network’s businesses in service of the company’s global vision to "Innovate the way brands are built". He began his career as a Media Buyer at All Response Media, taking the opportunity to specialise in digital media and founding the agency’s digital division, Digit All.
He joined digital media specialist, i-level in 2006, becoming managing director and overseeing rapid growth. In 2010, he joined Mindshare as the UK agency’s firstCOO responsible for orchestrating structural and cultural changes across the agency.
Through the development of initiatives such as Huddle, an industry-wide festival exploring the trends and behaviours that are changing the media landscape.
Americo Campos Silva, global head of digital and social media, Shell
James Freedman, co-founder and executive chairman, Zone
David Golding, founder and chief strategy officer, Adam & Eve/DDB
Golding co-founded the agency, Adam & Eve/DDB, in 2008 and sold it to Omnicom in 2012. It won Ad Agency of the Year at Cannes Lions in 2014 and has been named Campaign’s ad agency of the year in 2010, 2014, 2015 and 2016 for its work for clients such as John Lewis.
He was previously chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R. Campbell Roalfe/Y&R.
Lorna Tilbian, executive director and head of media, Numis Securities
Tilbian is an executive director of Numis Corporation PLC. She is head of the Media Banking Sector, having been a top ranked media analyst by Institutional Investor and Thomson Reuters Extel from 1987 to 2012. She acquired a stake in the newly launched Numis in 2001 after stints at Sheppards (1984-88), SG Warburg (Director, 1988-95) and WestLB Panmure (Executive Director, 1995-2001).
She has served as a cabinet ambassador (an ambassador for Creative Britain) for the Department of Culture Media & Sport and sits on the advisory panel of Tech City’s Future Fifty programme.
Tilbian is a non-executive director of Jupiter UK Growth Trust and ProVen VCT PLC.