Marketing demands creative thinking and, sometimes, you need to dig deep to find what lies beneath. 

Campaign Underground is a unique series of live events bringing together unexpected voices in unusual places. Whether in an underground crypt, an industrial metal works or a crumbling music hall, the events present a rare chance to be genuinely inspired.

Reserve a place at the next event or register for updates here



Launch Event: Applied Captivation

How to see through the smoke and mirrors and actually use behavioural science

26 April 2017 | Islington Metal Works

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Behavioural science has started to harness and understand how emotions fight rationality. But for many marketers, it’s a science that remains opaque and impractical – flirting between snake oil and impossible silver bullets.

The inaugural Campaign Underground event, in association with behavioural planning agency, Total Media , sought to investigate how to make practical use of behavioural science. Through inspiring talks from brands and behavioural leaders, we uncovered what's working, why and – crucially – what isn’t.

To enhance the talks and put attendees' sense of rationality to the test, experience partner, PrettyGreen Events conducted a series of sensory experiments throughout the afternoon.

Speakers

Mark Earls, The HERDmeister | Christopher Macleod, Marketing Director, Transport for London | Mike Dando, Advertising and Promotions EMEA Manager, Epson | Helen Edwards, Co-founder, Passionbrands | Thomas Thomaidis, Head of Marketing and Insight for Grocery, Ocado | Tom Laranjo, Managing Director, Total Media | Claire Beale, Global Editor in Chief, Campaign | Phil Barden, Author of ‘Decoded. The Science Behind Why We Buy’ | Martin Bryant, Senior Consumer Insights Manager, KFC | Seamus O’Farrel, Director of Strategy & Planning, System 1 Research

Testimonials

“Brilliant” - Helen Frewer, Customer Planning & Strategy Manager, Waitrose

“The entire event from the moment you walk in to the moment you leave was an experiential, insightful, educational pleasure! So different to the usual conference set up which can get a little dreary, I was engaged from start to finish with this one and could have done it all again!” - Sophie Millington, Senior Retail Marketing Officer, Pandora


The next Campaign Underground event will take place in September.

To reserve your place for September, or submit topic ideas for future events, please fill out this quick form.

Get in touch

Follow on Instagram for regular updates: @campaignunderground

Sponsorship enquiries: jennie.meynell@haymarket.com +44 (0)20 8267 4233

General enquiries: campaignunderground@haymarket.com +44 (0)20 8267 4011