Marketing demands creative thinking and, sometimes, you need to dig deep to find what lies beneath.
Campaign Underground is a unique series of live events bringing together unexpected voices in unusual places. Whether in an underground crypt, an industrial metal works or a crumbling music hall, the events present a rare chance to be genuinely inspired.
Launch Event: Applied Manipulation
How to see through the smoke and mirrors and actually use behavioural science
26 April 2017 | Islington Metal Works
3:45pm - 7pm
Trust no one. Trust nothing. Consumers don’t know what they want, inconsistency renders models of markets unreliable. If you look for patterns, chaos reigns.
Behavioural science has started to harness and understand this: how emotions fight rationality. But for many marketers, it’s a science that remains opaque and impractical – flirting between snake oil and impossible silver bullets.
That’s what Campaign Underground tackles. Through inspiring talks from brands and behavioural leaders, as well as interactive analysis, we’ll investigate how to make practical use of behavioural science. We’ll uncover what’s worked, why and – crucially – what hasn’t.
To enhance the talks and put your emotions and sense of rationality to the test, experience partner, PrettyGreen Events will be conducting a series of sensory experiments throughout the afternoon. Taste edible delights that aren’t what they seem, encounter a professional mentalist, and make an on-the-spot, life changing decision. How will you put what you learn into practice?
Christopher Macleod, marketing director,
Transport for London
Phil Barden, author of "Decoded. The Science Behind Why We Buy"
Martin Bryant, senior consumer insights manager, KFC
Thomas Thomaidis, head of marketing and insight for grocery, Ocado
10 tickets at just £99 +VAT have now been released to celebrate the launch of Campaign Underground, which will be followed by a number of other limited discounts. These reduced-rate tickets will be sold on a first come, first served basis - when they're gone, they're gone!
Full price: £195 +VAT
Book now: £135 +VAT