campaignlive.co.uk, Friday, 14 May 2010 12:00AM
It was the media folk who proved they had the brutish strength to beat their advertising rivals in the ESPN-sponsored event, with Mindshare securing The Plate.
The top prize -The Trophy - was lifted by the defending champions News International after a bitter battle against the tournament regulars AMV BBDO. Meanwhile, Delaney Lund Knox Warren was the only ad agency to win a prize, beating RPM in the final for The Bowl.
This article was first published on campaignlive.co.uk